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A Lesson in Authenticity from an Olive Garden Receipt

With sponsored stories and deceptive ads becoming the new normal on social media and the Web, consumers are increasingly skeptical of brand content. Taking advantage of the ever-expanding array of digital and social platforms, brands are undoubtedly passing off their own, carefully crafted content as user-generated buzz far more than they’d like to admit. So,…

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Mindgruve Wins 4 IAC Awards for U-T San Diego

  The Internet Advertising Competition (IAC) – one of the industry’s top internet advertising award competitions – has awarded Mindgruve with 4 awards for the U-T San Diego website and iPad application. The 2013 judges represent some of the best the Internet Advertising community has to offer, including: AKQA, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News…

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A Whole New Digital World for the Chickasaw Nation’s Artesian Hotel

Mindgruve launches responsive website focused on the mobile traveler SAN DIEGO, CA — March 11, 2013 — Digital marketing and technology agency Mindgruve recently launched the website for the new Artesian Hotel, a luxury property owned by the Chickasaw Nation. Located in Sulphur, Oklahoma, the location is a replica of the city’s original Artesian Hotel,…

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Mindgruve most awarded agency at the 2013 San Diego ADDY Awards

San Diego’s top digital marketing and technology firm going for the gold at national level SAN DIEGO, CA – March 4, 2013 – Mindgruve today announced huge wins at the 2013 San Diego ADDY Awards. At the March 1 event, the digital marketing and technology firm took home a total of thirteen awards, making Mindgruve…

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Going for the Gold at the ADDY Awards

It’s that time again — the ADDYs are upon us! 2012 was full of groundbreaking projects for us and accordingly, we went big and entered twelve of our finest into ten categories. Although we know for sure we won at least something (thanks for the heads up, Ad Club!), your guess is as good as…

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San Diego Does a Double-Take for Parachute Factory

Many of you Mindgruve followers were lucky enough to attend Parachute Factory on February 16. The innovative art and culture event, which was held in the East Village warehouse that housed the Pacific Parachute Company during WWII (and will be Mindgruve HQ come summertime), played host to the works of over forty local artists, live…

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Facebook Bug Affecting Brand Page Insights for Up to Six Months

On February 22, Facebook announced that a bug has been affecting Page Insights reporting since as far back as August 2012. Announced on the same day a major security loophole was revealed and just a month after the company fell victim to a “sophisticated” attack on their internal systems and devices, the bug caused brand…

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Online Marketing Summit Recap

Last week, Online Marketing Summit came to San Diego, and much of the Mindgruve team headed out to check out some of the sessions over the conference’s three-day stint. I went on the first morning to sit in on “Driving Qualified Audiences Into the Funnel Using Rich Media and Distribution Networks,” led by PRNewswire’s VP…

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Mindgruve’s New Office Lends Itself to a Unique Art Event

While we aren’t moving into our new office until summer, we’re already making use of the new building by playing venue to a unique art and culture event. Happening on Saturday, February 16, Parachute Factory will feature live music, local bites, and amazing works of art from over forty artists, including our very own Michael…

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SnapChat Hack Lets Sneaky Snappers Steal Screenshots

Rapid-fire photo sharing app SnapChat is no stranger to controversy— in its relatively short life, it’s been dubbed “the sexting app”— but on January 22, things got a little bit more tangled when an everyday college student broke through its seemingly secure privacy barriers.

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The Instagram Terms Debacle: The Good, the Bad, and the Sketchy

It’s been a rough couple of weeks for Instagram— beyond being flooded with a slew of carefully filtered holiday shots, the recent Facebook acquisition has been caught in the middle of a firestorm of criticism and outrage over newly-proposed (and now defunct) Terms of Service.  The new terms created a near-instant Internet uproar that eventually…

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U-T San Diego’s New Website Primes the County’s Oldest News Outlet for Digital Success

Digital agency of record Mindgruve leads the transition from traditional newspaper to multimedia powerhouse SAN DIEGO, CA—January 8, 2013— Mindgruve today launched a revamped website for client U-T San Diego, developed to further propel the news outlet to the forefront of its industry. The digital marketing agency worked to transform the U-T from a traditional…

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Donate to New Alternatives Herrick Children’s Center

For the past 15 years, we’ve worked with the New Alternatives Herrick Children’s Center and their cause. The Center supports children ages 6 through 12 who are victims of abuse, neglect, and/or abandonment. They hope to enrich these children with positive outlets such as art, activities, sports, games, and more. Last month, we volunteered our…

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Mindgruve Predicts: Digital Trends for 2013

It seems like each day, this industry of ours is changing and developing. From the start of a mobile revolution to an explosion in crowdfunding, 2012 was one transformative year, and 2013 is bound to be an even more powerful game changer. Although it’s impossible to predict everything that will make its way onto our…

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Mindgruve Expands Performance Marketing Team

Three seasoned digital marketing thought leaders enhance Mindgruve’s marketing team with acclaimed, big brand experience SAN DIEGO, CA—December 1, 2012—San Diego-based digital marketing and technology firm Mindgruve has expanded its team of experts to include three performance marketing powerhouses. Melissa Lopez, JJ Bannasch, and Michael Bowen contribute performance-focused skills to Mindgruve’s extensive suite of services…

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Help Us Donate to Herrick Children’s Center

Help Us Donate to Herrick Children’s Center/This holiday season, we’re joining forces with New Alternatives Herrick Children’s Center and collecting money donations of any size to help purchase new art supplies and games for children 7-13 years old.

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The Social Media Election 2012

The Social Media Election 2012/Since 2008, social media has expanded beyond the young user demographic and is continuing to enhance its personalization and interactivity.

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