Mindgruve and The Chickasaw Nation partner to develop a brand refresh for casino traditional and mobile websites.
SAN DIEGO, CA – September 23, 2011 – In June 2011, Mindgruve, a San Diego-based digital media firm, partnered with The Chickasaw Nation, an American Indian Nation in Oklahoma, to implement a brand refresh and develop a series of Casino web and mobile sites. The project requires Mindgruve to bring their expertise to produce strategy, design, and development of user facing, front end websites that allow each separately branded casino to convey it’s own unique look and feel.
To meet Chickasaw’s need to brand all of the casinos together and individually, Mindgruve will build a single enterprise level CMS architecture that will be shared amongst all of the traditional web and mobile sites, but still allow them to each be customized to tailor to the needs of each specific casino. The technology has shown to be robust, yet agile and easy to maintain. It is also very scalable to accommodate future growth for The Chickasaw Nation’s many gaming facilities which includes one of the largest casinos in the world.
The first 5 Casino websites to be designed include Riverwind, WinStar, Newcastle, Treasure Valley, and Chisholm Trail.
Also important to Chickasaw are user-friendly, fully functioning websites, so the design and development teams at Mindgruve will optimize each website for speed, search engines, and other advanced searching techniques. These elements will be built into the construction from the ground up.
The websites are expected to launch in early 2012. Beyond that, Mindgruve looks forward to developing the rest of the casino websites to continue to elevate the Chickasaw brand.
About The Chickasaw Nation
The Chickasaw Nation is a federally recognized sovereign and self governing American Indian Nation in southern Oklahoma. Their vision is to be a nation of successful and united people with a strong cultural identity while their mission is to enhance the overall quality of life of the Chickasaw People. This governing body is responsible for the territory’s tourism interests. They have a democratic republic similar to that of the federal government.