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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

The Future of Youtube Advertising

As Youtube continues to grow in size and value, the Google-owned company is consistently testing new ways to help brands reach their target audience through advertising. Youtube advertising has become one of the largest centers for digital ads right after Facebook and Amazon, with reported ad revenue of $20 billion last year alone. In order…

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How to Craft Holiday Messaging for Your Brand

Holiday Advertising: How to Craft Messaging that Naturally Ties Into the Holiday Season The key is simple: Don’t do holiday-themed ads just to do holiday-themed ads — consider how your brand actually ties into the holiday season. In doing so, not only will you maintain brand identity throughout the most wonderful time of the year,…

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Marketing Tips For The Holidays

The Holiday season is one of the most critical times of the year for marketing. Winter holidays are crucial to prepare for due to people’s willingness to splurge on products. In fact, according to a 2020 article from Investopedia, the average shopper will spend almost $1000 on holiday gifts. Businesses need to adapt to trends…

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Boost Holiday Sales with Stronger Emails

We’re almost to December, and all across the country people are breaking out their holiday decor. Preparing for the holiday season can spark a wealth of different emotions, ranging from bliss to dread — and that’s not even factoring in the pandemic burnout many may still be dealing with. So how can you market to…

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Apple Turned Email Marketing Upside Down. Here’s How to Cope

By now, you’ve surely heard of Apple’s new privacy policy changes. We’ve already discussed how its negatively impacted advertising on Facebook, which has sent advertisers running to Amazon. We’ve now also come to learn that how Apple manages emails has drastically changed. Apple’s new Mail Privacy Protection for iOS/iPadOS15 and Monterey OS will do two…

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Is Nextdoor The Next Big Ad Platform?

What is Nextdoor? Nextdoor is a social media platform that offers exclusive, local neighborhood updates where users exchange helpful information, goods and services. Nextdoor is unique from other social media platforms through its verification process; all Nextdoor users have to verify their address before joining to ensure that they receive content related to their specific…

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Using Youtube to Grow Your Brand

Although we may think of Youtube as the prime destination for funny cat videos, in recent years it has grown to be an effective way to advertise and reach your target audience. Youtube is the second largest search engine in the world, with over 1 billion registered subscribers. The odds are, your audience is on…

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eCommerce Holiday Tips for Black Friday and Cyber Monday

Black Friday / Cyber Monday 2021 Ecomm Tips   Encourage and collect as many customer reviews as possible. Shoppers that thoroughly research products before making a purchase will be less likely to buy your products if you lack truthful customer reviews. BF and CM (Black Friday and Cyber Monday) sales have increased consecutively over the…

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Tips for Building a Community Around Your Brand on Social Media

How to Improve Social Media Presence From a brand’s perspective, utilizing social media can be a very powerful tool. It’s a great way to connect with current customers as well as reach potential new ones. But the world of social media is much more complex than simply having a social presence across networks and publishing…

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Project Management Best Practices

Communication at the Core of Project Management Project Management is a bit like a dance – knowing when to lead, when to follow, when to focus on budgets, timelines and details, and when to connect with others on a personal level. It’s an artform that a few will come by naturally, others will develop and…

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Tag Management & The Need For Speed

What is tag management? Most websites use a multitude of tracking tags to collect information about website visitors and to improve website functionality. Website analytics tags capture pageview and session-level information, media tags enable retargeting and look-alike marketing opportunities, and other tags can deploy everything from a live chat module to promotional popup banner.  Prior…

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Mindgruve on the Inc. 5000 List for a Fourth Consecutive Year

For the fourth consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of fastest-growing private companies in America. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segment of the country’s economy. Once again, Mindgruve can count itself among this elite group, which over the years…

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The Benefits to Advertising on Snapchat

We may know Snapchat as a messaging platform between friends, but it also offers an array of advertising opportunities that are perfect to hit your target audience. You can approach the platform for high-level awareness tactics, build up trust within the community and establish your brand as #1, and track purchases if you are an…

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Google Strikes Policy & What You Need to Know

An email about Google’s new “Strikes” system for Google Ads showed up in all of our inboxes last month, and if you’re like us, your first reaction was probably to check your accounts to make sure it wasn’t impacting your campaigns. While this might have seemed like an unwelcome intrusion, the new Strikes system and…

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Privacy-Safe Growth Strategies

With new updates to privacy laws occurring every day, the most dynamic marketers need to be constantly aware of the changing digital ads ecosystem and why privacy matters. Google recently hosted a Privacy-Safe Growth webinar, and we outlined the top takeaways that will be beneficial to anyone participating in marketing endeavours for their business or…

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Boosting 101 – Everything You Need to Know About Boosting Facebook Posts

Facebook Boosted Posts and How They Differ From Paid Ads Facebook boosted posts offer businesses a way to ensure that their organic social media content is seen by more users. Boosting posts differs from paid ads in that all of the engagement metrics happen on a post on the brand’s profile. Additionally, paid ad campaigns…

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Video Marketing on Amazon

Every company selling on Amazon should include videos in their listings. Not only do customers want videos, but Amazon’s search algorithms prioritize pages with video over pages with just text. On top of that, the right video content can boost conversion and page engagement.  Producing videos may sound daunting to most brands, but it doesn’t…

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SEO – A Game of Patience

When working with companies, the same question comes up time and time again: “How long does SEO take?” To see noticeable results, it usually takes about three months, but it can take even longer. For a lot of people, SEO can seem like a bit of a mystery. This past June, Google’s John Mueller tried…

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Amazon OTT Advertising 101

As over-the-top (OTT) advertising continues to grow, Amazon has been working to set its brand and marketplace sellers up for success. By connecting hardware and software, Amazon gains greater insights into user behavior and thus has the ability to improve its marketing tactics. Here’s how it works.  IMDb TV — OTT Video Blockbuster IMDb TV,…

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