Mindgruve, one of the fastest growing digital marketing agencies in the U.S., today announced it has achieved Google Premier Partner status for a third consecutive year, placing it in the top 3% of Google partners. This recognition is the highest level that agencies can achieve and gives Mindgruve clients access to the top business growth…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
A Look Back at 2022 Automation Updates In Google Ads
Last year, Google Ads made buzzworthy pushes that focused heavily on automation and AI. While this certainly proves the realm of paid search and digital marketing is advancing, advertisers are wary of the changes – and for good reason as machine learning should not fully be entrusted to do the entirety of the job. Additionally,…
Read MoreWhat to Include in your SEO Audit Checklist
Should you use a checklist for SEO audits? Yes, but in order to get the most out of a site audit that relies on a checklist, it’s a good idea to customize the list to fit the needs of your website, the platform, and the type of business. Since search engine optimization is a long-game…
Read MoreJames Earwicker a Finalist for San Diego Business Journal’s CFO of the Year Awards.
For a third year James Earwicker, CFO of Mindgruve and Mindgruve Ventures, has been named a finalist for San Diego Business Journal’s (SDBJ) CFO of the Year Awards. The virtual show, scheduled for March 9, 2023, recognizes financial executives who often work behind the scenes of their respective companies bolstering their success while positively impacting…
Read MoreMindgruve Unveils New Website for First Horizon Bank
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., announced the successful launch of a new website for First Horizon Bank. The bank’s new website features a revamped user interface, mobile-first layout, and an elevated design. See the new website for First Horizon Bank. “First Horizon has gone through several growth spurts this year,…
Read MoreThe Rundown on Instagram Guide Features
Launched during the COVID-19 pandemic with the intention of spreading helpful information on wellness topics, Instagram Guides curates related posts into a condensed blog-like model. Guides can be formatted to highlight collections of posts, products, or places for followers to explore on the app. This easy-to-navigate feature is located under its own tab on any…
Read MoreSocial Media Trends to Capitalize On
Every new year brings with it a refreshed opportunity for success. That chance for growth is no different on the social frontier. In an always evolving digital world, creators and brands aspire to keep their fingers on the pulse of social platforms to move their respective goals forward. Here are three social media trends to…
Read More2023 Marketing Trends: What to Expect in Digital Marketing
Recapping 2022 Before laying out our expectations for digital marketing this year, let’s first take a journey back to see how digital marketing predictions for 2022 fared. We were optimistic about digital spend, which was proven correct. eMarketer projected +12% and we saw +12.5% driven by paid search and display (including rich media, video, and…
Read MoreThe Trade Desk Lookalikes: Why Advertisers Can’t Get Enough
Lookalike (LAL) data can be used in a variety of paid media, like social media and search. However, it can also be utilized in the programmatic space for advertisers to access via self-serve or managed platforms. The world of programmatic media can be an intimidating topic to tackle, but it’s also a goldmine of untapped…
Read MoreMindgruve Awarded Highest Honor at the 2023 AVA Digital Awards
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., was recognized as a Platinum winner in the 2023 AVA Digital Awards for the Let’s Find a Way brand campaign for First Horizon Bank. The campaign won a Platinum award, an honor only the top 16 percent of entrants earn, in the digital advertising…
Read MoreThe 2023 Paid Search Forecast
Paid search, whether Google or Microsoft Ads, is a channel that powers many businesses. The ability to target individuals by the keywords they are searching, layering on geo targets, demographics, type of device, and more offers a powerful tool for the marketer. Both Microsoft and Google Ad platforms have continued to evolve in the race…
Read MoreConvergent TV: What It Is and Where It’s Going
Mindgruve attended AdWeek’s Convergent TV Summit West in October to explore all the ways TV is changing and what lies ahead. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. Leaders at the forefront of the industry discussed the various ways they’re leveraging…
Read MoreMindgruve Makes Top Ten Fastest Growing Private Companies List by San Diego Business Journal
Mindgruve has been named as one of the San Diego Business Journal’s (SDBJ) Fastest Growing Private Companies, placing in the top ten in the medium size business category. The honor acknowledges the 88 local companies making the greatest impact on San Diego in terms of innovation and contributions to the economy. Mindgruve was ranked number…
Read MoreMindgruve Wins MarCom Award for Digital Marketing Campaign
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been named a gold winner in the strategic communication category of the prestigious MarCom Awards. The team won for its “Let’s Find a Way” client campaign for First Horizon Bank. The MarCom Awards recognize outstanding achievement by creative professionals in the concept, direction,…
Read MoreDemystifying WCAG
WCAG stands for Web Content Accessibility Guidelines, and in 2022, chances are you’ve heard of it. But what exactly is WCAG and what role does it play in your accessibility compliance goals? We’ll be diving into each of these questions, exploring some fundamental concepts, and more in this WCAG overview. What is WCAG? WCAG is…
Read MoreAffiliate Marketing: A ROAS Goldmine
Affiliate marketing is a cost-effective way for brands, both big and small, to promote their products and services. But what exactly is affiliate marketing? Affiliate marketing is a type of performance-based marketing where publishers earn a commission by promoting a product or service made by another retailer (or advertiser) using an affiliate link. The affiliate…
Read MoreThe Art of Account Management
In modern day marketing, the blurred lines between departments have diluted the art of account management. And yet, the need to closely partner with clients, to support them in solving their marketing challenges and provide strategic leadership, has never been greater. That is where powerful account management comes into play, and where the prioritization of…
Read MoreMindgruve Launches New Website for Procopio
Mindgruve, a global digital agency, announced the successful launch of a new multilingual, mobile-first website for Procopio, an AmLaw 200 corporate and litigation law firm with about 200 attorneys in seven offices throughout the United States. As Procopio’s clientele grew domestically and internationally, its need for a more engaging and easily accessible website with better…
Read MoreDigiday Media Buying Summit Recap: Harnessing Tech to Reach a Changed Consumer
Mindgruve attended Digiday’s 2022 Media Buying Summit in October. The conference focused on expected challenges from looming changes to our economy, changes in consumer behavior post-pandemic, and changes to privacy (and therefore identity) in the face of potential browser policies or regulatory legislation affecting our industry. Over three days, we convened with fellow industry experts…
Read MoreThe Importance of Diagrams in Email Marketing
A workflow diagram is an important component of building successful email campaigns. What are Diagrams? A diagram is a tool that organizations need to understand the connections and flows in their email marketing campaigns. Diagrams can be complex — involving hundreds of connections to external systems — or they can be simple, running on automations…
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