In the ever-changing battle for attention between social platforms, Instagram announced multiple new features and reporting metrics to help creators increase engagement, reach users, and keep them on their platforms. These new updates closely follow a recent earnings call, when Meta revealed that over two-thirds of recommended content on Instagram in the U.S. comes from…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Scaling Creative: How Modern Consumer Brands Build For Speed, Channels and Change [On-Demand]
Modern creative leaders are facing the perfect storm: more channels, more formats, more personalization—all for roughly the same (or smaller) budget they had last year. In our recent Lunch & Learn, Jason Bender (SVP, Global Creative) and Eric Thompson (Executive Creative Director) shared how high‑growth brands are scaling their creative solutions to solve this puzzle….
Read MorePaid Social Is Starting to Look a Lot Like Search
Paid social is evolving — and fast. What used to be a space for in-feed storytelling and upper-funnel brand building is now leaning hard into precision, intent, and lower-funnel tactics — territory traditionally owned by paid search. As platforms like TikTok, Instagram, and Facebook invest heavily in search capabilities, the lines between social and search…
Read MoreWhat Social Marketers Need to Know About TikTok’s Reported U.S.-Only App
In the ever-evolving world of social media, change is constant, but not always clear. TikTok’s future in the U.S. remains in flux after a series of high-profile developments, including this week’s news that Blackstone has dropped out of the consortium aiming to buy TikTok’s U.S. operations. This follows earlier reports that ByteDance is developing a…
Read MoreHow to Unify Brand and Generic Search to Maximize High-Value Conversions
Every industry faces particular challenges when it comes to marketing, and marketing in the financial sector is no different. Banks have to aggressively compete with one another for each new customer and making a switch to a new financial institution can seem like a hurdle to customers. Marketing in the financial sector can seem like…
Read MoreRethinking ROI: A Modern Approach to Healthcare Marketing Measurement
The healthcare landscape is constantly shifting. As in many industries, the path from an initial marketing touchpoint to a final conversion in healthcare — acquiring a new patient, encouraging treatment adherence, influencing a healthcare professional’s decisions, and so on — is often long and complex. What’s unique to the industry, however, are new data privacy…
Read MoreMindgruve and Levelwing Merge to Become One of the World’s Fastest-Growing Independent Agencies
Mindgruve, a modern media, commerce, and data technology company, today announced a merger with Levelwing, a nationally recognized performance marketing and data technology company. The merger strengthens Mindgruve’s performance marketing offering, expands its U.S. footprint, and adds a robust portfolio of blue-chip clients across multiple industries. This announcement follows Mindgruve’s recent mergers with Macarta and…
Read More[Download Now] Unlocking the Power of AMC: How Retail Media Is Transforming Marketing Strategies
In today’s competitive retail landscape, leveraging advanced data tools like Amazon Marketing Cloud (AMC) is no longer reserved for the most sophisticated advertisers. This powerful platform allows brands to seamlessly integrate DSP and PPC data, providing a holistic view of the customer journey from awareness to conversion. In this Lunch & Learn session, Mindgruve experts…
Read MoreStay Ahead of Google’s Next Move: Download Our eCommerce SEO Masterclass
ECommerce SEO is undergoing a profound shift — and enterprise brands that adapt first will win the next era of organic growth. Today, over 75% of eCommerce category searches feature product grids, and 50% of those are ranked in the coveted first position. Google’s SERP landscape extends beyond simply ranking product pages or category pages….
Read MoreMindgruve Expands Partnership With Outlandish, Becoming the First Agency to Manage TikTok Shop in Brazil
English announcement Comunicado em português As TikTok Shop Prepares to Launch, Global Agencies Expand Social Commerce Capabilities in Latin America Mindgruve, a global performance marketing, retail media, and data-tech company, is expanding its partnership with Outlandish, a leader in live shopping and social commerce, becoming the first agency to offer end-to-end TikTok Shop management in…
Read MoreFinding a Human Voice in the Age of AI: A Retail Perspective
AI-generated content is changing how online retailers connect with their shoppers — streamlining operations, product descriptions, email marketing, and more. Yet as automated content moves to the forefront of search engine results, consumers still crave relatable content to enhance their experience. That’s why a human voice is key to establishing trust and driving engagement. This…
Read MoreHow Marketers Can Use Code as Content to Create Value & Drive Traffic
Marketers in eCommerce SEO face many challenges today: Additionally, eCommerce SEO professionals navigate an ever-changing landscape, often dedicating countless hours to manual tactics, including: I wondered if I could create an SEO tool that could speed up most of the day-to-day work for an eCommerce marketer. The idea crystallized when I read an article about…
Read MoreFinding Humanity in an AI-Driven World: The New Era of Authenticity and Community
A few of our team members recently got back from SXSW in Austin, Texas, and let’s just say—it gave us a lot to think about. Between all the buzz around AI, creativity, and the future of human connection, one thing became crystal clear: as technology advances, consumers’ need for authenticity and community is more important…
Read More3 Retail Marketing Takeaways You Didn’t Hear At eTail West 2025
Mindgruve went to Palm Springs last week to attend eTail West 2025, one of the premier digital retail innovation conferences of the year. While the event sessions focused on AI, innovation, and the rapidly changing landscape of digital media and eCommerce, our conversations with retailers revealed immediate priorities that brands need to address before they…
Read MoreExploring Social Marketplaces: The Future of eCommerce and Social Media
Social marketplaces are transforming the way consumers shop online. With 63.9% of the world’s population — or 5.24 billion people — using social media, a shift to social-driven commerce is reshaping how consumers interact with brands, pushing businesses to rethink ways to reach and engage their audiences in an increasingly social world. eMarketer estimates that…
Read MoreMindgruve Joins Forces with Outlandish, Becoming the First Agency to Manage TikTok Shop in Mexico
Global Agencies Bring Live Shopping and Social Commerce Expertise to LATAM Mindgruve, a global performance marketing, retail media, and data-tech company, is proud to announce a groundbreaking partnership with Outlandish Digital, the leading TikTok Shop agency in the U.S. This partnership makes Mindgruve the first agency in Mexico to offer end-to-end TikTok Shop management, enabling…
Read MoreAgencia #1 de TikTok Shops en EE. UU. y China, Outlandish, llega a México en sociedad con Mindgruve
Mindgruve establece una sociedad comercial con Outlandish para gestionar TikTok Shop en México. Mindgruve, una empresa global de performance marketing, retail media y tecnología de datos, se enorgullece de anunciar una sociedad comercial con Outlandish Digital, la agencia líder en TikTok Shop en EE. UU. Esta colaboración convierte a Outlandish Digital en la primera agencia…
Read MoreThe AI Revolution in eCommerce: How RUFUS and COSMO Are Reshaping the Digital Marketplace
The eCommerce landscape is evolving at breakneck speed. While AI has been a buzzword in eCommerce for years, Amazon’s recent innovations in this space constitute a paradigm shift with the potential to fundamentally alter how we approach eCommerce strategy, customer engagement, and competitive positioning. Let’s explore RUFUS and COSMO, Amazon’s AI shopping assistants. How RUFUS…
Read MoreRevolutionizing Programmatic Media Buying: A Smarter, More Efficient Approach
Discover how MindgruveMacarta optimizes programmatic media buying through supply path optimization, guaranteed deals, and advanced data integration for maximum efficiency and ROI.
Read MoreMindgruve Names David Shapiro Vice President, Earned Media
Digital Marketing Veteran Brings Experience from Adobe, Bank of America, and T-Mobile Mindgruve, a global performance marketing, retail media, and data-tech company, has hired David Shapiro as its new Vice President, Earned Media. Shapiro will lead and expand the agency’s earned media efforts, including public relations, organic social media, content marketing, and SEO. Shapiro’s appointment…
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