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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

What is Six Sigma? | Agency Case Study | Mindgruve

What is Six Sigma?  Lean Six Sigma is a methodology that relies on a collaborative team effort to improve performance by systematically removing waste and reducing variation. Some believe it can only be applied in manufacturing, but there are numerous opportunities to use Lean Six Sigma as a tool for change within marketing. More specifically,…

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How to Navigate a Cookieless World

Are Cookies a thing of the past? If so, what does this mean for brands? How about their customers? Is this the end of targeting? From the marketing industry to state and federal governments, questions are swirling around data, tracking and privacy. The answers below will begin to help you navigate what could one day…

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Breaking Down Amazon Posts: Benefits, Examples & Best Practices

What Are Amazon Posts? Amazon Posts are a browse-and-discover experience specifically focused on brand shopping via curated posts. While only viewable on mobile, each image links to the featured product’s detail page for no-hassle purchases. As demonstrated in the Amazon posts examples below, the look and feel of Posts mimics Instagram’s format. This was intentional…

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The Impact of the Consumer Privacy Rights Act (CPRA) – Proposition 24

Californians recently had the chance to vote on Proposition 24, also known as the Consumer Privacy Rights Act (CPRA). Broadly speaking, it’s meant to expand the preexisting California Consumer Privacy Act (CCPA) and give consumers more control over how companies use their data. It also eliminates the ability of those companies to fix violations before…

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5 Paid Social Tips for the Holiday Season

Historically, the cost of digital advertising increases at the end of each year due to retailers capitalizing on gift-giving holidays and major retail sales events such as Black Friday. Adding the effects of the pandemic to the mix in 2020, the cost may be higher than anything the industry has experienced.  In the past six…

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How Amazon’s Demand-Side Platform Improves Advertising

Amazon’s Demand-Side Platform (DSP) helps brands move shoppers down the funnel. More specifically, this unique advertising platform serves ads at the right moment based on specific, interest-based audience segmentation and bridges the gap between brand discovery and purchase. Amazon has rolled out a number of features to the Demand-Side Platform since its launch, perhaps the…

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Data, Privacy & The Marketer’s Dilemma

Data, Privacy & The Marketer’s Dilemma Privacy concerns are growing due to continuous hacks and misuse of personal data. The Great Hack on Netflix is an eye-opening example of this practice and the shift in public perception. Governments around the world are responding with new regulations such as the EU’s General Data Protection Regulation (GDPR)…

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Mindgruve Recognized on AdWeek’s Fastest Growing Agencies List for 2020

Only 100 shops can earn a coveted spot on AdWeek’s Fastest Growing Agencies list. According to the announcement, the 2020 honorees come from around the world, span nearly every imaginable category—creative, B-to-B, performance, full-service—and clearly demonstrate why brands rely on their expertise and resourcefulness to ensure success. Mindgruve reported an impressive 81% growth rate and…

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How to Monitor Technical SEO Efforts | Part 3

After covering how to monitor on- and off-page SEO efforts in the first two posts,“How to Monitor Technical SEO Efforts” is the last of a three-part series that emphasizes the importance of maximizing the ROI of these critical tactics.  What is Technical SEO? Technical SEO covers the specialized steps taken to help Google’s algorithm effectively…

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Amazon Marketing Guide: ABCs of Amazon – Mindgruve

There is a wide variety of terms associated with Amazon marketing. Below is a glossary of the most common of them, including relevant acronyms, to help novices and experts alike more effectively navigate the Amazon platform. For more on Amazon, check out our other articles on Amazon marketing strategies and how to plan for Prime…

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Mindgruve Drives Record Sales Volume in U.S. for Victorinox Swiss Army

Victorinox Swiss Army (VSA) was founded in 1884 when Karl Elsener opened a cutler’s workshop in Ibach-Schwyz. His idea was to manufacture a compact knife with an array of practical functions. More than 130 years after the legendary Swiss Army Knife was born, VSA remains a family-owned business with an unwavering focus on tradition, quality…

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How to Plan for Prime Day & Beyond

For the first time, Prime Day didn’t take place in mid-July. Amazon, instead, refocused its efforts on meeting high consumer demand for products like PPE, cleaning supplies, dry goods and more. As an alternative to perhaps the most anticipated sales event of the year, the company hosted what it dubbed the “Big Style Sale.” Shoppers…

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How to Monitor Off-Page SEO Efforts | Part 2

In part one of this series we covered on-page SEO, which is the sum of all actions taken directly on your website to improve its ranking in the SERPs. Conversely, off-page SEO is the practice of optimizing components outside of your website, connecting with other businesses and media outlets to improve its ranking in the…

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Google Ad Extensions – Increase The Footprint of Your Ad

The Google ecosystem exists to present the most relevant information to a user. One of the most effective ways is Google Ad extensions. These unique ad formats are about one thing: providing additional information, which empowers a user to self-select where on an advertiser’s website they would like to land. Since their introduction, Google has…

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Mindgruve on the Inc. 5000 List For a Third Consecutive Year

For a third consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America. Specifically, it ranked no. 2,789 overall with a reported growth rate of more than 143%. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segment of the…

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How to Monitor On-Page SEO Efforts | Part 1

SEO monitoring is crucial to optimizing your website, measuring the effectiveness of your efforts and identifying and fixing errors quickly. “How to Monitor On-Page SEO Efforts” is the first of a three-part series in which we will outline how to maximize the ROI of this critical tactic. What is On-Page SEO? On-page SEO is the…

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Effective Strategies for Retail Brands on Amazon

Amazon accounts for 40% of all US online retail sales, according to eMarketer. That was pre-pandemic and since then Amazon reported a 25% sales increase YoY in Q1 with stock up 45%. Its brand value is now worth more than $415 billion, according to Kantar and WPP. These staggering statistics mean brands must balance their…

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Macarta, a Mindgruve Ventures Company, Increases Revenue for Brands on Amazon

Macarta, a Mindgruve Ventures company, provides end-to-end consulting, marketing and channel management to drive sales and increase revenue for brands on Amazon. More specifically, its core Amazon marketing services include account launch, product management, content optimization, analytics, competitor research and channel advertising.  “With more than 200 million unique monthly visitors in the U.S. alone and…

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The Evolution of the Facebook Algorithm

Since 2018, Facebook’s algorithm has been rapidly changing to make users’ time on the platform more meaningful and valuable. In an effort to be more transparent and give users control of what they see, Facebook made critical updates in early 2020.  What is the Facebook Ads Algorithm? The Facebook Algorithm works to serve ads to…

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