Amazon Inspire, the e-comm giant’s answer to the lure of social shopping, offers consumers a personalized feed of shoppable videos and photos. Designed to make Amazon a go-to destination for recreational shopping and discovery, Inspire offers customers an immersive, personalized feed of shoppable videos and photos tailored to their interests. Amazon has embraced this trend…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Retail Media: Rapidly Growing, and the Path to Consolidation
It’s no surprise that Retail Media is growing faster than almost any other form of ad spend, with a growth of 22% this last year alone. The adoption of retail media has gained extra momentum in the past few years by the continuing deprecation of third-party cookie tracking, and more stringent privacy frameworks. Since first-party…
Read MoreMindgruveMacarta Celebrates Stephen Reagan and Ellyn Savage as San Diego Business Journal 40 Next Top Business Leaders Under 40 Finalists
We are proud to announce that two of MindgruveMacarta’s executive team members, Stephen Reagan and Ellyn Savage, have been honored as San Diego Business Journal 40 Next Top Business Leaders Under 40 finalists. This prestigious accolade recognizes professionals in the San Diego area, under the age of 40, who have demonstrated remarkable leadership, innovation, and…
Read MoreCannes Lions 2025 – 5 Reasons Why You Have To Be There Next Year
If you work with advertising, Cannes is your place to do business. Brands, agencies, martechs and more – the upper echelon of the digital media ecosystem is at Cannes in June. The Cannes Lions International Festival of Creativity is the ‘crème de la crème’ of the advertising world. That’s why I say and repeat –…
Read MorePrime Day 2024: Marketing Strategy Tips for Retailers
It’s finally summer, which means Prime Day is right around the corner, and suspense-loving Amazon has finally released the official dates: Amazon Prime Day 2024 will take place on July 16th & 17th. As the global leader in e-commerce, Amazon holds immense influence over consumer trends and industry standards. Amazon Prime Day (and the Prime…
Read MoreDigiday Programmatic Summit: Key Takeaways from MindgruveMacarta Attendees
MindgruveMacarta attended Digiday’s Programmatic Summit in Palm Springs last month. Here’s a rundown of our key takeaways: 1. Navigating the Cookieless Future Cookie deprecation being pushed out by Google doesn’t make cookieless strategies and pivots less urgent. We already see major data loss in ad servers that rely on cookies for attribution and from channels that…
Read MoreHealthcare Marketing Series Part 2: Lead Quality in Healthcare
Part 2: Lead Attributes and HIPAA Compliance We are continuing on our journey to dive into lead quality in the healthcare industry and how it impacts organizations and marketers. In the first part of this series, we touched on the definition of leads along with the tactics used by companies to generate quality leads. In…
Read MoreFinancial Services Marketing Series Part 2: Finding Your Best Customers With Google Ads
Part 2: Building Out Your First Set of Google Financial Marketing Campaigns In Part 1 of our series, we discussed how financial institutions can identify their best customers and products, and established how to measure their success on Google Ads. Now let’s get more granular about how to build a paid search campaign. We’ll discuss…
Read MoreHow to Get Ready for Amazon Prime Day, Walmart Plus Week & Target Circle Week in 2024
The biggest weeks of online sales are fast approaching, and it’s time to get prepared. We’re talking about Prime Day, Walmart Plus Week, and Target Circle Week — all happening simultaneously this summer. While most deadlines for deal submissions have already passed, there’s still time to refine your strategy and ensure you’re ready to make…
Read MoreMindgruveMacarta: First Independent Agency Worldwide to Earn Amazon Ads AMC Service Provider Badge
MindgruveMacarta is proud to announce that we have been awarded the prestigious Amazon Ads AMC Service Provider badge, making us one of the first independent, global marketing agencies to receive this level of recognition. Our advanced AMC capability, coupled with our Amazon Marketing Cloud certification, enables us to provide deeper insights, precise targeting, and more…
Read MoreMindgruveMacarta: Global Leaders in Performance Marketing and Retail Media Merge
Leading independent agencies Mindgruve and Macarta are proud to announce their official merger into a single powerhouse brand, MindgruveMacarta. This new company brings together two of the fastest-growing agencies in the U.S., according to Adweek, to unite their award-winning expertise in performance marketing, retail media, and analytics into a seamless, integrated offering. With more than…
Read MoreMindgruve Named Among the Fastest Growing Companies in the Americas
For the second year in a row, Financial Times has included Mindgruve in its list of the 500 fastest growing companies across North, Central, and South America. With this international accolade, Mindgruve joins a peer group of game-changing companies such as Tesla, Etsy, DocuSign, Roku, and The Trade Desk. “It’s always been our mission to…
Read MoreNavigating the Cookie Crumble: A Guide for DSP Users
In the digital world, ‘cookies’ refers to a small piece of data sent from a website and stored on the user’s computer. Cookies are made to be a reliable mechanism for websites to remember useful information and record the user’s browsing activity. In the past, advertisers utilizing Demand-Side Platforms (DSPs) relied heavily on cookies to…
Read MoreFinancial Services Marketing Series Part 1: Finding Your Best Customers With Google Ads
Part 1: Setting the Foundation for Success in Marketing Financial Products & Services on Google To pay or not to pay for marketing traffic — that is the question. Will customers find you if you don’t pay for traffic from Google? Will you lose customers to larger competitors? Worse, will you lose them to an…
Read MoreHealthcare Marketing Series Part 1: Understanding Lead Quality in Healthcare
Lead quality is foundational to the success of a business and a vital part of campaign optimizations. In layman’s terms, how can we grow our business unless we determine whether we have reached the right audience? This is even more evident in the healthcare space where there is a sense of urgency for patients who…
Read MoreMindgruve Named 2024 Google Premier Partner for Fourth Consecutive Year
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has achieved 2024 Premier Partner status in the Google Partners program for the fourth consecutive year. This accomplishment represents the highest level attainable for agencies, granting Mindgruve clients exclusive access to prime business growth opportunities across Google services. “Mindgruve’s close partnership with Google has…
Read MoreSXSW 2024 & The Future of Technology
Better known as “SXSW,” South by Southwest is one of the largest technology and innovation festivals in the world. Last month, Macarta delegates attended the event, and two presentations on the future use of technology stood out: Let’s delve into each one. MIT’s 10 Breakthrough Technologies The technology that placed first in Bramson-Boudreau’s list was…
Read MoreHow to Build an Organic Social Media Strategy for Financial Brands
In today’s digital age, social media can be a powerful tool for financial brands to engage with their audiences. However, navigating the complexities of organic social media marketing requires a nuanced approach, particularly for a sector as regulated as finance. This guide outlines essential steps to crafting a robust organic social media strategy that respects…
Read MoreAdobe Analytics vs. Google Analytics: Which is right for you?
INTRODUCTION Google Analytics (GA) and Adobe Analytics (AA) are two of the most popular web analytics reporting tools. Both are trusted by startups and Fortune 500 companies alike. But which one is right for you? We’ve created a top-level overview to help marketers assess which reporting platform fits their specific needs. COST* One key advantage…
Read MoreUnveiling CTV Trends, Challenges, and Future Outlooks
Step into the world of Connected TV (CTV), where innovation meets entertainment in an ever-evolving digital landscape. CTV stands at the forefront of growth and opportunity as streaming services continue to reshape the way we consume media, presenting a myriad of trends, challenges, and exciting future prospects. In this blog we will peer into the…
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