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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Macarta Hosts Panel at Advertising Week LATAM 2020

Mindgruve sister agency Macarta, an Amazon marketplace consultancy and outsourcing partner, recently attended Advertising Week LATAM 2020 and hosted a panel titled Amazon Advertising: Trends and Success Stories from Global Brands. The panel was moderated by Mike Hodges, CEO of Macarta. He was joined by a handful of the agency’s partners including Ethel Gonzalez, eCommerce…

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How Brands Navigate the COVID-19 Pandemic

The COVID-19 pandemic began sweeping the globe in late 2019 and recently reached the U.S. in dramatic fashion. The highly contagious virus can lay dormant in individuals for up to two weeks without showing symptoms and can live on surfaces for up to three days, making it easy to contract and spread unknowingly.  This has…

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SEO for Voice Search: How It’s Changing Optimization Best Practices

Voice search tops nearly every list of 2020 marketing trends. However, there are still a number of questions that surround the trending technology and how it will shape the future of marketing. Specifically, SEO. We break down the truth about voice search, how it’s changing SEO and optimization best practices for the impending voice search…

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Mindgruve Hosts Inc. Magazine for Exclusive Event

Mindgruve recently hosted Inc. Magazine for an exclusive event at the new Bay City Brewing Co. location in East Village, San Diego. The renowned publisher regularly convenes its member society, known as Inc. Masters, enabling leaders of the world’s fastest growing companies to share ideas, make critical contacts and create relationships that last a lifetime….

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No CMO Should Overlook This Line Item For 2020 Budgets

Paid Search is included in almost every marketing budget in 2020, but a defensive paid search campaign is often overlooked and should be considered as a separate marketing line item.  What is “Defensive Paid Search”?  Mindgruve defines “defensive paid search” as using paid search ads to defend your brand from negative third-party reviews and listings. …

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Top 10 Marketing Trends for 2020

From innovative technologies to the desire for more personal, emotional connections, we’re peering into 2020 and highlighting ten critical marketing trends that will significantly impact the industry. Through the thoughtful application of forward-thinking marketing strategies, brands can stay ahead of the rapidly-changing needs of their customers, foster growth and increase ROI. TREND #1 The Humanization…

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Mindgruve Selected as Marketing Agency of Record for automotiveMastermind

Mindgruve has been selected to lead U.S. marketing efforts for automotiveMastermind, a leading provider of predictive analytics and marketing automation solutions that help automotive dealers improve sales and communicate better with prospective customers. Its sales platform, Market EyeQ, is the first-ever within the automotive industry to give dealers the power to target and communicate with…

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Mindgruve Wins Outstanding Website for Kandji at the 2019 WebAwards

Designed and developed by Mindgruve, Kandji has been recognized at the 2019 WebAwards as an “Outstanding Website” in the Technology category. Now in its 17th year, the WebAwards represent the longest running annual website competition. It remains dedicated to naming the best websites while setting the standard of excellence for all website development. According to…

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Mindgruve Recognized on Adweek 100: Fastest Growing Agencies List

Landing on the first-ever Adweek 100: Fast Growing Agencies list, Mindgruve comes in at number 71. The list honors organizations of all sizes from all over the world. According to Adweek, the leading source of news and insight for six million marketing professionals, the “new distinction is awarded to those companies that have achieved significant…

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The Gray Zebra Sanctuary

When it comes to marketing analytics, the executive summary is king. Few decision-makers want a 10-page performance report, or to find themselves in the weeds. Most want the thirty-thousand-foot perspective and the top-line, need-to-know, hyper-efficient and invaluable dashboard—also known as the Executive Summary. There’s nothing wrong with this, time is money after all. However, it’s…

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Mindgruve Lands on Inc. 5000’s List of Fastest Growing Companies For Second Consecutive Year

Recognized for the second consecutive year, Mindgruve has risen nearly 2,100 spots to rank #1828 on the Inc. 5000 list. Published by Inc. Magazine, the list recognizes the nation’s fastest-growing private companies, celebrating innovation and entrepreneurial success within the most dynamic segment of the American economy. According to the renowned publication, “This achievement puts you…

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Mindgruve to Lead Global SEO and Analytics for Skullcandy

Mindgruve has been selected to lead global SEO and website analytics for Skullcandy, the electronics brand that revolutionized the audio industry by producing earbuds, wired and wireless headphones and speakers featuring an unmistakable design and exceptional performance. Mindgruve’s SEO team will optimize Skullcandy’s website to improve visibility in organic search results, increase traffic and ultimately…

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The Creative That Stands Out

We asked members of the creative team to share their favorite pieces of work to date from Mindgruve’s portfolio. Each was selected for different reasons. All required a combination of research, strategy, concepting, writing, designing and production.    Unibet “Luck’s Got Nothing To Do With It”  Work Alexis, Sr. Designer The Unibet campaign is one…

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Mindgruve Signs Marketing Deal With PCA SKIN, A Colgate-Palmolive Company

Mindgruve has been selected to lead direct to consumer digital marketing efforts for PCA SKIN. Owned by Colgate-Palmolive Company, PCA SKIN is a leader in professional skin care products trusted by dermatologists, plastic surgeons and aestheticians. Mindgruve will develop an integrated marketing strategy to optimize the company’s digital presence and increase online sales. “PCA SKIN…

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Chad Robley Selected as Finalist for San Diego Business Journal’s 2019 CEO of the Year Awards

Mindgruve CEO Chad Robley has been selected as a Finalist for San Diego Business Journal’s 2019 CEO of the Year Awards. The event recognizes the great achievements of local industry leaders both within their respective companies and the community at large. More specifically, finalists and winners are recognized for demonstrating vision and leadership that achieved…

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Why Your Agency’s Project Manager is Worth Every Penny

Assigns resources. Validates estimates. Fine-tunes scopes. Creates timelines. Runs burn reports. Tracks approvals. Coordinates vendors. “QAs” and troubleshoots. Reconciles budgets and billing. The job description for agency project managers goes on and on. Saying they wear multiple hats is an understatement. These are the people behind the scenes, planning, organizing and prioritizing resources and tasks…

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