MindgruveMacarta Icon MindgruveMacarta A Modern Marketing Agency

Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

MindgruveMacarta: First Independent Agency Worldwide to Earn Amazon Ads AMC Service Provider Badge

MindgruveMacarta is proud to announce that we have been awarded the prestigious Amazon Ads AMC Service Provider badge, making us one of the first independent, global marketing agencies to receive this level of recognition. Our advanced AMC capability enables us to provide deeper insights, precise targeting, and more effective marketing strategies that lead to dynamic…

Read More

MindgruveMacarta: Global Leaders in Performance Marketing and Retail Media Merge

Leading independent agencies Mindgruve and Macarta are proud to announce their official merger into a single powerhouse brand, MindgruveMacarta. This new company brings together two of the fastest-growing agencies in the U.S., according to Adweek, to unite their award-winning expertise in performance marketing, retail media, and analytics into a seamless, integrated offering. With more than…

Read More

Mindgruve Named Among the Fastest Growing Companies in the Americas

For the second year in a row, Financial Times has included Mindgruve in its list of the 500 fastest growing companies across North, Central, and South America. With this international accolade, Mindgruve joins a peer group of game-changing companies such as Tesla, Etsy, DocuSign, Roku, and The Trade Desk. “It’s always been our mission to…

Read More

Navigating the Cookie Crumble: A Guide for DSP Users

In the digital world, ‘cookies’ refers to a small piece of data sent from a website and stored on the user’s computer. Cookies are made to be a reliable mechanism for websites to remember useful information and record the user’s browsing activity. In the past, advertisers utilizing Demand-Side Platforms (DSPs) relied heavily on cookies to…

Read More

Mindgruve Named 2024 Google Premier Partner for Fourth Consecutive Year

Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has achieved 2024 Premier Partner status in the Google Partners program for the fourth consecutive year. This accomplishment represents the highest level attainable for agencies, granting Mindgruve clients exclusive access to prime business growth opportunities across Google services. “Mindgruve’s close partnership with Google has…

Read More

SXSW 2024 & The Future of Technology

Better known as “SXSW,” South by Southwest is one of the largest technology and innovation festivals in the world. Last month, Macarta delegates attended the event, and two presentations on the future use of technology stood out: Let’s delve into each one. MIT’s 10 Breakthrough Technologies The technology that placed first in Bramson-Boudreau’s list was…

Read More

How to Build an Organic Social Media Strategy for Financial Brands

In today’s digital age, social media can be a powerful tool for financial brands to engage with their audiences. However, navigating the complexities of organic social media marketing requires a nuanced approach, particularly for a sector as regulated as finance. This guide outlines essential steps to crafting a robust organic social media strategy that respects…

Read More

Adobe Analytics vs. Google Analytics: Which is right for you?

INTRODUCTION Google Analytics (GA) and Adobe Analytics (AA) are two of the most popular web analytics reporting tools. Both are trusted by startups and Fortune 500 companies alike. But which one is right for you? We’ve created a top-level overview to help marketers assess which reporting platform fits their specific needs.  COST* One key advantage…

Read More

Unveiling CTV Trends, Challenges, and Future Outlooks

Step into the world of Connected TV (CTV), where innovation meets entertainment in an ever-evolving digital landscape. CTV stands at the forefront of growth and opportunity as streaming services continue to reshape the way we consume media, presenting a myriad of trends, challenges, and exciting future prospects. In this blog we will peer into the…

Read More

 5 Updated Google Ads Rules for Finance Companies

When you help the public with their hard-earned money, there are a special set of rules to follow. You have an internal compliance team responsible for ensuring that all marketing materials accurately portray the products and services you offer. When it comes to Google Ads and search platforms, it’s important to understand how to apply…

Read More

Women Shaping the Future of Marketing: A Q&A with Leaders at Mindgruve

In honor of Women’s History Month, Mindgruve is proud to feature insights from our female leaders shaping the future of marketing and innovation. Through their stories, we discover the challenges, motivations, and advice that have guided them on their path to leadership. Join us as we delve into the experiences of Rachel Gigli Carrieri and…

Read More

Mindgruve and Kick It California Tackle Public Health Epidemic with Gamified App

Mindgruve, one of the premiere digital marketing agencies in the U.S., is excited to announce its partnership with Kick It California, the longest-running statewide phone-based tobacco cessation program in the U.S. The collaboration focuses on a complete redesign of the app formerly known as NoButts and NoVape, now rebranded as the Kick It app, tailored…

Read More

Mindgruve Named AVA Digital Award Winner For Outstanding Blog

The Association of Marketing and Communication Professionals (AMCP) honored Mindgruve with a gold AVA Digital Award for the company blog, “Food For Your Brain.” The judges at AMCP evaluated the entries according to perceived effectiveness — focusing on quality, creativity, and resourcefulness. Mindgruve designed its blog to share insider perspectives with marketers and other industry…

Read More

Four Social Media Best Practices for Retail Brands in 2024

Mastering social for retail to win more sales As the social space continues to evolve, retailers stand to gain the most from social media marketing where social followers represent potential business for brands of all shapes and sizes. Social media for retail is largely centered around the customer journey and ensuring customers feel seen and…

Read More

2024 Ecommerce Holiday Calendar

Now that we’ve settled into 2024, it’s time for businesses to plan and prep for the upcoming holiday sales calendar. Yes, Thanksgiving, Black Friday, Cyber Monday, and Christmas are major boons to retail brands. But there are real opportunities to maximize sales, reach new customers, and increase brand awareness throughout the year. Below is a…

Read More

Unlocking Success in Programmatic Marketing: Key Insights from Digiday Summit

Mindgruve attended Digiday’s recent Programmatic Marketing Summit in New Orleans, which served as a melting pot for industry leaders, igniting discussions on industry readiness, Google’s role, challenges beyond cookies, novel uses of AI, the complexities of retail media networks, and the surprising prominence of the creator economy. In this comprehensive recap, we explore key insights,…

Read More

Navigating the Future: A 2024 Retail Media Forecast

The retail landscape is ever-evolving, shaped by technological advancements, shifting consumer behaviors, and the continuous quest for innovation. As we step into 2024, the retail industry finds itself at the forefront of a digital revolution, with Retail Media emerging as a key player in the game. In this blog post, we’ll delve into the trends…

Read More