Google Analytics 4 (GA4) was officially launched on Jul 1, 2023. Many companies using the standard version of Universal Analytics (UA) will have noticed the large number of alerts added by Google in the interface, particularly the countdown timer to the official transition date. Companies that did not create a GA4 property by July 1,…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Meta Introduces Threads
Threads is Meta’s newest social product. It was built by Instagram and is a text-sharing app and Twitter competitor. Threads offers a new, separate space for real-time updates and public conversations. Just like on Instagram, Threads users can follow and connect with friends, creators, and brands. Threads is the name for both the app as…
Read MoreMindgruve Named on the SDBJ Best Places to Work List
Mindgruve was recently recognized with The San Diego Business Journal’s Best Places to Work award, which celebrates the outstanding companies whose benefits, policies, and practices are among the best in the region. We’re honored to receive this accolade. Mindgruve is a powerhouse of diverse talent, consisting of strategists, creatives, media experts, data scientists, and engineers,…
Read More6 Years Running: Mindgruve Lands on the Inc. 5000 List of Fastest-Growing Companies
For a sixth consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segment of the country’s economy. Mindgruve can once again count itself among this elite group, which over the…
Read More4 Skill Sets of Highly Effective Creative Project Managers
The buck stops here. One of the reasons a project manager at your average ad agency typically clocks 10+ hours a day in her timesheets is because we’re responsible for managing budgets, developing project plans, communicating all project expectations, graciously herding the team along the primrose path of the timeline, and coming up with ad…
Read MorePersonas: Building a Bridge to Your Audience
Understanding your target audience is the cornerstone of effective marketing, and customer personas serve as the ultimate tool for forging these connections. They humanize your audience and provide insights into their needs, desires, and pain points. By inhabiting their perspectives, you can tailor your marketing strategies, content, and messaging to resonate with their unique perspectives. …
Read MoreBuilding Your Brand: 5 Best Online SEO Tools
When developing your brand’s website, one of the most vital components to ensure success is a thoughtful plan to engage your target audience. If you want to accomplish this, and stay competitive, you need to consider SEO. Whether you choose to work with an agency or develop a plan with your in-house team, SEO tools…
Read MoreMindgruve Named a Finalist in 15th Annual Shorty Awards
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., was recognized as a Finalist in the 15th annual Shorty Awards for the Mindgruve Blog, “Food for Your Brain.” The Shorty Awards is an international awards competition honoring the best work by brands, agencies, nonprofits, and individuals across digital and social platforms. We’re honored…
Read MoreSeller’s Guide to Amazon Prime Day 2023
The highly anticipated shopping event of the summer, Prime Day (July 11th & 12th), is quickly approaching. As the global leader in ecommerce, Amazon holds immense influence over consumer trends and industry standards. Prime Day, along with the Prime Early Access Sale, has become a crucial barometer for understanding consumer behavior and effective marketing strategies….
Read MoreTop Three Email Deliverability Hacks to Boost Open Rates and Avoid Spam Filters
For most online businesses, email marketing is crucial to selling your products and increasing your revenue. Unfortunately, not every email sent is an email received, and the possibility that your marketing and/or transactional emails are not making it to your recipient’s inbox is pretty high. As an online business owner, you want to make sure…
Read MoreUnraveling Meta’s Conversions API
Facebook Conversions API has become the new solution to tracking data since Apple’s iOS 14 privacy update was rolled out in April 2021. This made it mandatory for users to opt in or out of allowing Facebook to track their behavior across websites and apps owned by different businesses. If someone decides to opt out…
Read More7 Crucial Tips for Writing CTAs That Actually Convert
A call to action (CTA) is an essential element of any marketing or sales message. It’s a portion of your website, advertising, emails, landing pages, or any other piece of content that tells your audience what you want them to do next. Sometimes, it could simply be a button below a block of text on…
Read MoreAfterpay & Buy with Prime: Boost Ecommerce Conversions with Alternative Payment Methods
In the dynamic world of ecommerce, savvy businesses are constantly seeking innovative strategies to optimize their online shopping experience. Two alternative payment methods, Afterpay and Buy with Prime, have emerged as powerful tools to increase conversions. So, in this article, we provide a deep dive into each tool, explaining what these alternative payment methods are…
Read MoreUnderstanding Google Analytics 4: Part One
Welcome to the future of a cookie-less world. If you are familiar with web analytics, you might have seen a number of announcements from Google in the past year associated with the latest iteration of its Analytics suite of products called Google Analytics 4 (GA4). In the evolution of Google Analytics, GA4 is simply the…
Read MoreSocial Media Marketing for Ecommerce: 12 Tips to Drive Sales and Revenue
Ecommerce has been growing rapidly in recent years, and it’s becoming increasingly important for businesses to have a strong online presence. While there are many ways to drive traffic to your ecommerce store, one of the most effective and cost-efficient methods is through organic social media. Social media is responsible for driving 32% of online…
Read MoreMindgruve Unveils Future Forward Rebrand for Mitek
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., announced today the completion of a rebrand for Mitek, a global leader in digital identity verification solutions that makes digital access faster and more secure than ever. As part of the project, Mindgruve designed a new logo and identity system along with a tagline…
Read More5 Questions to Ask When Building Out Your Crisis Communication Plan
In the age of social media and instant news updates, companies need to be prepared to respond to crises quickly and effectively. The results of a new study found that less than half of surveyed U.S. companies have a formal crisis communication plan in place. This lack of preparation can lead to disastrous consequences—for both…
Read MoreMindgruve Named One of the Fastest-Growing Companies by Financial Times
Mindgruve lands on Financial Times’ 2023 list of Fastest-Growing Companies in America. Released from the world-leading global business publication, this list recognizes 500 innovative companies that are driving substantial growth. Mindgruve landed among notable brands like Moderna, Zoom, and DoorDash. “It’s an honor to be recognized by Financial Times alongside some of the top companies…
Read MoreAdopting AI Into Your Marketing Strategy
First, let’s address the elephant in the room: Will AI replace advertising and marketing professionals? The short answer: No. And this is why: AI cannot write to political, topical, or regional nuances. It cannot replicate the big-picture thinking of campaign work. Chick-fil-A’s long-standing “EAT MOR CHIKIN” campaign, brought to you at the behest of cows…
Read MoreHow Long Until CPG Ad Spend Pays Back?
Paid advertising is an important piece of the marketing strategy for many companies that sell CPG (Consumer Packaged Goods) such as food, household items, personal care products, and more. It can be used to create awareness of the product, increase engagement with the brand, and drive sales. Typically, the ultimate goal is a positive return…
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