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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

How to Monitor Technical SEO Efforts | Part 3

After covering how to monitor on- and off-page SEO efforts in the first two posts,“How to Monitor Technical SEO Efforts” is the last of a three-part series that emphasizes  the importance of maximizing the ROI of these critical tactics.  What is Technical SEO? Technical SEO covers the specialized steps taken to help Google’s algorithm effectively…

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Amazon Marketing Guide: ABCs of Amazon – Mindgruve

There is a wide variety of terms associated with Amazon marketing. Below is a glossary of the most common of them, including relevant acronyms, to help novices and experts alike more effectively navigate the Amazon platform. For more on Amazon, check out our other articles on Amazon marketing strategies and how to plan for Prime…

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Mindgruve Drives Record Sales Volume in U.S. for Victorinox Swiss Army

Victorinox Swiss Army (VSA) was founded in 1884 when Karl Elsener opened a cutler’s workshop in Ibach-Schwyz. His idea was to manufacture a compact knife with an array of practical functions. More than 130 years after the legendary Swiss Army Knife was born, VSA remains a family-owned business with an unwavering focus on tradition, quality…

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How to Plan for Prime Day & Beyond

For the first time, Prime Day didn’t take place in mid-July. Amazon, instead, refocused its efforts on meeting high consumer demand for products like PPE, cleaning supplies, dry goods and more. As an alternative to perhaps the most anticipated sales event of the year, the company hosted what it dubbed the “Big Style Sale.” Shoppers…

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How to Monitor Off-Page SEO Efforts | Part 2

In part one of this series we covered on-page SEO, which is the sum of all actions taken directly on your website to improve its ranking in the SERPs. Conversely, off-page SEO is the practice of optimizing components outside of your website, connecting with other businesses and media outlets to improve its ranking in the…

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Google Ad Extensions – Increase The Footprint of Your Ad

The Google ecosystem exists to present the most relevant information to a user. One of the most effective ways is Google Ad extensions. These unique ad formats are about one thing: providing additional information, which empowers a user to self-select where on an advertiser’s website they would like to land. Since their introduction, Google has…

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Mindgruve on the Inc. 5000 List For a Third Consecutive Year

For a third consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America. Specifically, it ranked no. 2,789 overall with a reported growth rate of more than 143%. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segment of the…

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How to Monitor On-Page SEO Efforts | Part 1

SEO monitoring is crucial to optimizing your website, measuring the effectiveness of your efforts and identifying and fixing errors quickly. “How to Monitor On-Page SEO Efforts” is the first of a three-part series in which we will outline how to maximize the ROI of this critical tactic. What is On-Page SEO? On-page SEO is the…

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Effective Strategies for Retail Brands on Amazon

Amazon accounts for 40% of all US online retail sales, according to eMarketer. That was pre-pandemic and since then Amazon reported a 25% sales increase YoY in Q1 with stock up 45%. Its brand value is now worth more than $415 billion, according to Kantar and WPP. These staggering statistics mean brands must balance their…

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Macarta, a Mindgruve Ventures Company, Increases Revenue for Brands on Amazon

Macarta, a Mindgruve Ventures company, provides end-to-end consulting, marketing and channel management to drive sales and increase revenue for brands on Amazon. More specifically, its core Amazon marketing services include account launch, product management, content optimization, analytics, competitor research and channel advertising.  “With more than 200 million unique monthly visitors in the U.S. alone and…

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The Evolution of the Facebook Algorithm

Since 2018, Facebook’s algorithm has been rapidly changing to make users’ time on the platform more meaningful and valuable. In an effort to be more transparent and give users control of what they see, Facebook made critical updates in early 2020.  What is the Facebook Ads Algorithm? The Facebook Algorithm works to serve ads to…

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The Impact of COVID-19 on Retail, Fashion and eCommerce

Like so many parts of life, COVID-19 has upended the ways people shop. As a result, brands, their stores and ecommerce channels are pivoting on a daily basis to stay relevant and reach their customers in meaningful ways. We sat down with Anna Kaplan, Mindgruve’s VP of Account Management, to discuss the changes to expect…

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Macarta Hosts Panel at Advertising Week LATAM 2020

Mindgruve sister agency Macarta, an Amazon marketplace consultancy and outsourcing partner, recently attended Advertising Week LATAM 2020 and hosted a panel titled Amazon Advertising: Trends and Success Stories from Global Brands. The panel was moderated by Mike Hodges, CEO of Macarta. He was joined by a handful of the agency’s partners including Ethel Gonzalez, eCommerce…

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Mindgruve Works with Local Street Artist to Showcase Mural at Bay City Brewing Co. Rooftop

Bay City Brewing Co., a Mindgruve client, recently built its second location into the agency’s headquarters in downtown San Diego’s East Village. In addition to a tasting room and restaurant on the ground floor, the fully renovated historic building now features a rooftop bar with more than 4,700 square feet of indoor-outdoor space, fire pits,…

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Mindgruve Wins Nine ADDYs, Including Three Golds, at the San Diego 2020 American Advertising Awards

Mindgruve took home a grand total of nine ADDYs at the San Diego 2020 American Advertising Awards. Work for Bay City Brewing Co., a fast-growing, independent craft beer maker, stood out among the integrated agency’s submissions while a handful of its projects for software companies Kandji and Mitek were also recognized.     The American…

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How Brands Navigate the COVID-19 Pandemic

The COVID-19 pandemic began sweeping the globe in late 2019 and recently reached the U.S. in dramatic fashion. The highly contagious virus can lay dormant in individuals for up to two weeks without showing symptoms and can live on surfaces for up to three days, making it easy to contract and spread unknowingly.  This has…

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SEO for Voice Search: How It’s Changing Optimization Best Practices

Voice search tops nearly every list of 2020 marketing trends. However, there are still a number of questions that surround the trending technology and how it will shape the future of marketing. Specifically, SEO. We break down the truth about voice search, how it’s changing SEO and optimization best practices for the impending voice search…

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Mindgruve Hosts Inc. Magazine for Exclusive Event

Mindgruve recently hosted Inc. Magazine for an exclusive event at the new Bay City Brewing Co. location in East Village, San Diego. The renowned publisher regularly convenes its member society, known as Inc. Masters, enabling leaders of the world’s fastest growing companies to share ideas, make critical contacts and create relationships that last a lifetime….

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