As TikTok Shop Prepares to Launch, Global Agencies Expand Social Commerce Capabilities in Latin America MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is expanding its partnership with Outlandish, a leader in live shopping and social commerce, becoming the first agency to offer end-to-end TikTok Shop management in Brazil. As demand for live,…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Finding a Human Voice in the Age of AI: A Retail Perspective
AI-generated content is changing how online retailers connect with their shoppers — streamlining operations, product descriptions, email marketing, and more. Yet as automated content moves to the forefront of search engine results, consumers still crave relatable content to enhance their experience. That’s why a human voice is key to establishing trust and driving engagement. This…
Read MoreHow Marketers Can Use Code as Content to Create Value & Drive Traffic
Marketers in eCommerce SEO face many challenges today: Additionally, eCommerce SEO professionals navigate an ever-changing landscape, often dedicating countless hours to manual tactics, including: I wondered if I could create an SEO tool that could speed up most of the day-to-day work for an eCommerce marketer. The idea crystallized when I read an article about…
Read MoreFinding Humanity in an AI-Driven World: The New Era of Authenticity and Community
A few of our team members recently got back from SXSW in Austin, Texas, and let’s just say—it gave us a lot to think about. Between all the buzz around AI, creativity, and the future of human connection, one thing became crystal clear: as technology advances, consumers’ need for authenticity and community is more important…
Read More3 Retail Marketing Takeaways You Didn’t Hear At eTail West 2025
MindgruveMacarta went to Palm Springs last week to attend eTail West 2025, one of the premier digital retail innovation conferences of the year. While the event sessions focused on AI, innovation, and the rapidly changing landscape of digital media and eCommerce, our conversations with retailers revealed immediate priorities that brands need to address before they…
Read MoreExploring Social Marketplaces: The Future of eCommerce and Social Media
Social marketplaces are transforming the way consumers shop online. With 63.9% of the world’s population — or 5.24 billion people — using social media, a shift to social-driven commerce is reshaping how consumers interact with brands, pushing businesses to rethink ways to reach and engage their audiences in an increasingly social world. eMarketer estimates that…
Read MoreMindgruveMacarta Joins Forces with Outlandish, Becoming the First Agency to Manage TikTok Shop in Mexico
Global Agencies Bring Live Shopping and Social Commerce Expertise to LATAM MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is proud to announce a groundbreaking partnership with Outlandish Digital, the leading TikTok Shop agency in the U.S. This partnership makes MindgruveMacarta the first agency in Mexico to offer end-to-end TikTok Shop management, enabling…
Read MoreAgencia #1 de TikTok Shops en EE. UU. y China, Outlandish, llega a México en sociedad con MindgruveMacarta
MindgruveMacarta establece una sociedad comercial con Outlandish para gestionar TikTok Shop en México. MindgruveMacarta, una empresa global de performance marketing, retail media y tecnología de datos, se enorgullece de anunciar una sociedad comercial con Outlandish Digital, la agencia líder en TikTok Shop en EE. UU. Esta colaboración convierte a Outlandish Digital en la primera agencia…
Read MoreThe AI Revolution in eCommerce: How RUFUS and COSMO Are Reshaping the Digital Marketplace
The eCommerce landscape is evolving at breakneck speed. While AI has been a buzzword in eCommerce for years, Amazon’s recent innovations in this space constitute a paradigm shift with the potential to fundamentally alter how we approach eCommerce strategy, customer engagement, and competitive positioning. Let’s explore RUFUS and COSMO, Amazon’s AI shopping assistants. How RUFUS…
Read MoreRevolutionizing Programmatic Media Buying: A Smarter, More Efficient Approach
Discover how MindgruveMacarta optimizes programmatic media buying through supply path optimization, guaranteed deals, and advanced data integration for maximum efficiency and ROI.
Read MoreMindgruveMacarta Names David Shapiro Vice President, Earned Media
Digital Marketing Veteran Brings Experience from Adobe, Bank of America, and T-Mobile MindgruveMacarta, a global performance marketing, retail media, and data-tech company, has hired David Shapiro as its new Vice President, Earned Media. Shapiro will lead and expand the agency’s earned media efforts, including public relations, organic social media, content marketing, and SEO. Shapiro’s appointment…
Read MoreCookie Consent: How Websites Manage User Choice
Data privacy is a growing concern for both consumers and businesses, driven by heightened awareness and stricter regulations worldwide. One of the most noticeable aspects of this focus on privacy is the cookie consent banner, a familiar sight on most websites. Cookie consent banners are not just a formality — they’re a reflection of the global…
Read MoreGet a Head Start on 2025: eCommerce Predictions
Now that 2024 has come to a close, planning for the year ahead is a top priority. In the fast-changing eCommerce landscape, staying up-to-date is of the utmost importance. Whether you are a retailer, an advertiser, or a consumer, understanding upcoming industry shifts can be a game-changer. At MindgruveMacarta, we’re looking forward to what 2025…
Read MoreBluesky: A Strategic Guide for Brands in 2025
The social platform Bluesky represents an intriguing experiment in social media, attracting privacy-conscious users with its commitment to decentralization and ad-free experiences. Former Twitter CEO Jack Dorsey founded Bluesky in 2019 as a research initiative for the Twitter brand. After a few years of development, Bluesky launched as an invite-only service in February 2023 and…
Read MoreMindgruveMacarta Names Janaka Atugoda Managing Director, Global AdTech Solutions
Seasoned Amazon Executive Brings Expertise to Rapidly Expanding Agency MindgruveMacarta, a global performance marketing, retail media and data-tech company, has appointed Janaka Atugoda as Managing Director, Global AdTech Solutions. Atugoda will lead the data consulting division including the agency’s proprietary DataTech platform, Systemm, an enterprise predictive marketing analytics platform. Before joining MindgruveMacarta, Atugoda served as…
Read MoreCelebration Wishes Wins Magellan Award With MindgruveMacarta
We are pleased to announce that the Celebration Wishes website, a project created in collaboration with MindgruveMacarta, has won Silver in the “Travel Services Marketing Website” category at the 2024 Travel Weekly Magellan Awards. Judged by a panel of top travel professionals representing the best names and most accomplished leaders from the industry, the prestigious…
Read More2025 Digital Marketing & Media Predictions
As we step into 2025, let’s reflect on the trends we predicted last year. Out of five forecasts, four materialized and remain relevant, while one proved overly ambitious. Here’s what we saw unfold: 1. Programmatic Sustainability Supply Path Optimization (SPO) has been a buzzword for years, but in 2024, we saw it evolve. The focus…
Read MoreMindgruveMacarta Named Winner at Google’s 2024 Agency Excellence Awards
MindgruveMacarta has been named the winner in the Lead Generation category at Google’s 2024 Agency Excellence Awards. Competition was fierce as Google’s analytics experts compared performance metrics for product best practices as well as finalist case studies from leading digital marketing agencies. The prestigious recognition celebrates our commitment to delivering innovative, data-driven strategies that generate…
Read MoreMindgruveMacarta Stood Out at Adweek LATAM 2024
Adweek LATAM has solidified itself as one of the region’s most significant events for marketing, advertising, and media. The 2024 edition was held at Papalote Museo del Niño in Mexico City, serving as a meeting point for brands, agencies, and industry professionals across Latin America. The event offered a dynamic platform for conversation and learning…
Read MoreMindgruveMacarta Names Victor Camozzi Executive Creative Director
Seasoned Creative Behind Brands Like Walgreens, Southwest Airlines, AT&T Joins Global Performance-Marketing Agency MindgruveMacarta, a global performance marketing, retail media, and data-tech company, has appointed Victor Camozzi as its new Executive Creative Director. In his role, Camozzi will lead the creative and ideation team for MindgruveMacarta’s global client roster. “Victor is a creative visionary with…
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