Amazon’s annual unBoxed conference this November drew advertising professionals from around the world to Nashville, where the retail giant unveiled its most ambitious push yet toward AI-powered automation. Mindgruve attended the conference to gain firsthand insights into product launches poised to reshape how brands connect with shoppers across Amazon’s purchase journey. We’ll break down the…

You’ve already launched your holiday media – the hard work is done, right? Budgets are loaded, creative is live, dashboards are dashboarding. But as Mindgruve’s Jacqueline Ruma (VP, Media Strategy) and K.B. Reidenbach (SVP, Products) reminded us in their holiday webinar, this is when the most important work begins. The core message of this session…

We’re thrilled to announce that Mindgruve has been named a finalist for PPC Agency of the Year at the 2025 Search Engine Land Awards — one of the most prestigious honors in the search industry.  This recognition celebrates our team’s relentless focus on performance, innovation, and strategic impact in paid search. Being selected alongside industry…

Every day, consumers wade through a tsunami of brand messages, AI-generated content, and political ads. For marketers trying to break through, the challenge of being heard above the noise grows more complex by the day. Mindgruve attended MediaPost’s Planning & Buying Insider Summit in Nashville this September, joining industry leaders who came together to examine…

In the ever-changing battle for attention between social platforms, Instagram announced multiple new features and reporting metrics to help creators increase engagement, reach users, and keep them on their platforms. These new updates closely follow a recent earnings call, when Meta revealed that over two-thirds of recommended content on Instagram in the U.S. comes from…

Paid social is evolving — and fast. What used to be a space for in-feed storytelling and upper-funnel brand building is now leaning hard into precision, intent, and lower-funnel tactics — territory traditionally owned by paid search. As platforms like TikTok, Instagram, and Facebook invest heavily in search capabilities, the lines between social and search…

Every industry faces particular challenges when it comes to marketing, and marketing in the financial sector is no different. Banks have to aggressively compete with one another for each new customer and making a switch to a new financial institution can seem like a hurdle to customers. Marketing in the financial sector can seem like…

Mindgruve, a modern media, commerce, and data technology company, today announced a merger with Levelwing, a nationally recognized performance marketing and data technology company. The merger strengthens Mindgruve’s performance marketing offering, expands its U.S. footprint, and adds a robust portfolio of blue-chip clients across multiple industries. This announcement follows Mindgruve’s recent mergers with Macarta and…

ECommerce SEO is undergoing a profound shift — and enterprise brands that adapt first will win the next era of organic growth. Today, over 75% of eCommerce category searches feature product grids, and 50% of those are ranked in the coveted first position. Google’s SERP landscape extends beyond simply ranking product pages or category pages….

AI-generated content is changing how online retailers connect with their shoppers — streamlining operations, product descriptions, email marketing, and more. Yet as automated content moves to the forefront of search engine results, consumers still crave relatable content to enhance their experience. That’s why a human voice is key to establishing trust and driving engagement.  This…