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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Prime Day 2022: The Ultimate Seller’s Guide

Amazon has become such a massive brand presence in all our lives—claiming the mantle of the largest retailer in the US, raking in $386 billion in net sales in 2020 alone—that they’ve more or less created informal holidays for the rest of us. Ergo “Prime Day,” an annual event that Amazon rolled out in July…

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Project Management: Timelines and How They Lead Projects to Success

Effective project managers know there are several steps to lead a project successfully, but they always begin with this: A detailed, thorough timeline. It confirms the scope so everyone is aligned, laying out a clear path of what needs to happen and when, and makes the hierarchy of the project straightforward. Doing this prevents bottlenecks…

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9 Tips for Creating Responsive Search Ads

The era of Expanded Text Ads ends June 30th, 2022. Advertisers will no longer be able to create or edit this existing ad type, and instead must utilize Responsive Search Ads (RSAs). RSAs have been available for some time now, and most advertisers have probably already begun testing and adopting them. That said, a refresher…

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Are QR Codes Making a Comeback?

In 2010, QR codes were popular among consumers, but since mobile technology wasn’t as advanced then, they fell out of use. Since the beginning of the pandemic, however, the popularity of QR codes has surged, in large part because businesses have been relying on them to streamline processes and maintain contactless interaction with customers. In…

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Instagram Hashtag Best Practices

The concept of hashtags was first introduced to Twitter back in 2007. Their purpose was to index keywords or topics, which still holds true to this day. This strategy was so well received that other social networks have adopted it, and it plays a key role in any social media marketing strategy. Although the use…

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Your Writing Strategy Should Change Across Mediums. Here’s Why.

Copywriting doesn’t just differ between businesses – within a single brand, there should be a distinct copy strategy anywhere you communicate externally. Subtle nuances in speech are powerful tools to further entice, drawing in a larger audience and cementing your relationship with existing customers. Think of it this way: the way you talk to your…

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A Guide to Advertising on Reddit

Reddit is a discussion-focused forum where users can talk about almost anything. Users on Reddit – unlike on other social media platforms – are anonymous by default and have the choice of sharing their identifying information. The platform gives its users the opportunity to browse millions of “subreddits”, which are topics of interest that range…

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Stop Buying Instagram Followers. Use This Plan Instead.

Stop Buying Instagram Followers. Use This Plan Instead.  Some say it’s part of human nature to be impatient. We see it often in diets — people want quick and easy ways to get the results they want. They’re not willing to put in the work. Unfortunately, the truth is you have to make small consistent…

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The Formula for Powerful Writing: Volume 4

In the last three volumes of our Powerful Writing Series, we laid out the case that compelling writing often hinges on mastering the formulas—even the sleights of hand—within the text itself just as much as it relies on the writer’s talent. (We also urged you to watch Moonstruck, and we confess that whatever happened to…

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An Accessible Website is Crucial for Your Business. Here’s Why.

If you’re wondering what accessibility means and how to get started making your website accessible, you’re in the right place. Let’s take a look at what it means to create an accessible website and provide some high-level tips on how to achieve it. Before getting started, we need to understand why accessibility matters, and how external factors…

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How to Leverage Heatmapping Tools to Improve UX

Most marketers spend the majority of their time optimizing campaigns to drive qualified traffic to their site. However, one aspect of the conversion funnel is often neglected… user behavior on your website. In my opinion, not enough marketers focus on understanding how users behave on their websites, and even fewer have a strategy to continuously…

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Navigating the Metaverse

Not sure what the Metaverse even is? Don’t worry, we weren’t totally sure either once Mark Zuckerberg released Meta (formerly known as Facebook) and created an entire universe online. With an emphasis on social connection, this could be the newest way our real world and digital spaces intertwine.  Mark Zuckerberg, founder of Facebook, launched Meta…

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The Formula for Powerful Writing: Volume 3

Good writing follows the rules. Great writing is when you know how to break them.  Welcome – it’s week three of our Powerful Writing Series. If you’ve followed along with our previous iterations, you already know the drill here. And if you missed Volume 1 and Volume 2, catch up on them when you can. …

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Mindgruve Lands in the Top 3% of Agencies on Google

Mindgruve has some exciting news to share! We are now in the top 3% of agencies to receive the Google Premier Partner status. Becoming a Google Partner means that we’re now recognized for maximizing campaign success for clients, driving client growth by maintaining client campaigns, and demonstrating Google Ads skills and expertise with certifications. As…

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How to Handle Negative Comments on Social Media

Social media plays an integral part in your company’s overall marketing and communication strategy. Having a social media presence helps you build brand awareness and acts as a gateway of communication that portrays your organization’s message. As your company grows its online presence, social engagement increases, and criticism and negative comments tend to be inevitable….

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2022 SEO Trends: All About the Content

2022 is shaping up to be a pivotal year for SEO and passage indexing, as Google is putting more emphasis on user intent and the changes in mobile scrolling. In order to rank ahead of the competition with these new changes, it’s crucial to focus on your website content.  If you want to outrank competitors,…

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Top Reasons Why Your Company Should Consider Leveraging LinkedIn

Creating an account on LinkedIn is an excellent opportunity for large or small businesses specializing in various industries. LinkedIn allows your organization to build a sustainable and trusted brand online while creating brand awareness and engaging with professional audiences on a global scale.  Your business page on LinkedIn allows you to tell your organization’s story,…

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The Rise of Retail Media Networks

For years, retailers have advertised by buying ad placements across the web to promote their overall brand, products, and deals. However, in the past few years, retailers like Lowe’s and Best Buy are jumping on to a trend that we only expect to see increase throughout 2022: the rise of retailer media networks. Now, instead…

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