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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Digiday Media Buying Summit Recap: Harnessing Tech to Reach a Changed Consumer

Mindgruve attended Digiday’s 2022 Media Buying Summit in October. The conference focused on expected challenges from looming changes to our economy, changes in consumer behavior post-pandemic, and changes to privacy (and therefore identity) in the face of potential browser policies or regulatory legislation affecting our industry.  Over three days, we convened with fellow industry experts…

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The Importance of Diagrams in Email Marketing

A workflow diagram is an important component of building successful email campaigns. What are Diagrams? A diagram is a tool that organizations need to understand the connections and flows in their email marketing campaigns. Diagrams can be complex — involving hundreds of connections to external systems — or they can be simple, running on automations…

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Communication in Project Management

Project managers are in high demand across a variety of industries. Why? They’re professional organizers — and, let’s face it, most businesses need more organization. This is especially true for marketing agencies, which have a lot of moving parts: a growing list of clients, various types of projects, and team members with different levels of…

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Mindgruve Named One of Adweek’s 75 Fastest Growing Agencies

San Diego, Calif., (October 25, 2022) – Adweek ranked Mindgruve as one of the 75 Fastest Growing Agencies. The annual feature honors agencies large and small from all over the world that have achieved exceptional growth over the past three years. This marks the third time the San Diego-based agency has been recognized.  “The success of…

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6 Tips for Managing Client Relationships Remotely

It’s no surprise that things have changed since remote work became the norm after the 2020 pandemic. People had to rearrange their living space to accommodate their desk setup, make sure roommates or partners weren’t in the background during Zoom calls, and continuously manage new distractions they didn’t experience in the office (in my case,…

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Mindgruve Selected As Agency of Record for First Horizon Bank

Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been selected as the Agency of Record for First Horizon Bank. First Horizon Bank is one of the top 10 banks in the U.S. with approximately 417 locations across the southeast. First Horizon Bank partnered with Mindgruve’s team of strategists, creatives, engineers, media…

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Optimize Your Blog: 5 Writing Tips for SEO

As modern trends continuously shift across all industries, it’s important to stay ahead of your competition. One of the most prominent ways to outperform your competitors can be through your business’ blog posts. Keeping SEO top-of-mind from the start of your content outline makes Google SERP boosting efforts easier down the line. Below are five…

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Data-Driven Attribution: The Backbone of a Modern Marketing Optimization Strategy

Data-driven attribution has reigned prominent among marketing buzzwords for years. While mentioned across many conference rooms during future planning meetings, many organizations have yet to truly embrace the technology given its inherent complexity, historically high costs, and difficulty in winning long-term adoption as a source of truth for meaningful decision-making. However, many of the hurdles…

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3 Tips to Refine Communication Strategies

Data is the golden ticket to effective marketing and communication. As the need for understanding customers has heightened, so does understanding analytics in real-time. In 2022, everyone has the power to have a platform, go viral, and become the monthly trend. The challenge for communication strategists is to make sure their clients are not getting…

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2022 Holiday Shopping Trends

The growth of ecommerce sales coming out of the 2020 pandemic contributed to the fastest retail spend growth rate in 20 years, reaching upwards of 16% in 2021. This increase in spend was shown most profitable during the 2021 holiday season, with Black Friday sales growing 3% to hit $10.9 billion, and Thanksgiving sales growing…

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How to Leverage Access on Youtube and CTV

The cord cutting movement has been on the rise since the day videos became available on the internet. Now audiences can watch any of their favorite shows on platforms like Hulu, Amazon Prime and Peacock. For advertisers, that means shifting with the audience from traditional TV buys to CTV and OTT. Whenever there is a…

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5 Tactics to Create a Winning Holiday Marketing Strategy

It’s never too early to get a headstart on your holiday marketing plan. Last year, 31% of shoppers began searching for products as early as June. As an advertiser, your plan should align with the trend of holiday shoppers starting earlier year after year. Shoppers have also become increasingly aware of global supply chain issues…

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A Guide to Project Managing Effectively When Working Remote

A strong marketing project manager is organized, pays attention to detail, has good time management skills and is a good “multitasker” — someone who can juggle multiple balls at once. Putting these skills to good use in the frenetic pace of your average marketing department can be a challenge, even when everyone is physically working…

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Mindgruve Makes the Inc. 5000 List for a Fifth Consecutive Year

For the fifth consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segments of the country’s economy. Once again, Mindgruve can count itself among this elite group, which over the…

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4 Small Steps to Big Consumer Insights

Your customers are the heart of your company and the key to its success. Therefore, gathering  information about their needs and preferences is imperative. Conducting market research allows you to get to know your customer better, creates more definition in your audience, and can even help you make key marketing and branding decisions for your…

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How to Build a Cult Following for Your Brand

There’s having a successful business. And then there’s building a brand so powerful that it gains a cult following. The difference lies in the voracity of your customers—are they engaged, and will they keep your profits up regardless of a volatile market? A cult brand is able to stoke powerful emotions in its followers, drawing…

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11 Ways to Measure SEO Success

What exactly is going on in your SEO department? That question is one of the most common—and most challenging—questions to answer. A variety of factors impact rankings. For a single webpage, you may use several tools with dozens of metrics each, depending on the area of search engine optimization you would like to improve. That…

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Data Hygiene: The Importance of Clean Data

The volume of data that companies collect continues to increase every year as more businesses rely on data to make strategic decisions. To extract actionable insights, simply collecting data is not enough. Clean and properly managed data is the foundation of any business or marketing strategy. Reporting, analysis, campaign management, and strategic decision-making are only…

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The Pros of Advertising on Pinterest

Pinterest differs from other social media platforms in that its users aren’t updating their peers about changes in their lives. Instead, they’re sharing new ideas and interests through ‘pinning’ videos, photos, and lifestyle inspiration visuals to their pages. Pinterest is one of the fastest growing social media platforms, allowing marketers to leverage a large market…

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