MindgruveMacarta Data-Driven Marketing, Creative & Commerce

Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Celebration Wishes Wins Magellan Award With MindgruveMacarta

We are pleased to announce that the Celebration Wishes website, a project created in collaboration with MindgruveMacarta, has won Silver in the “Travel Services Marketing Website” category at the 2024 Travel Weekly Magellan Awards.  Judged by a panel of top travel professionals representing the best names and most accomplished leaders from the industry, the prestigious…

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2025 Digital Marketing & Media Predictions

As we step into 2025, let’s reflect on the trends we predicted last year. Out of five forecasts, four materialized and remain relevant, while one proved overly ambitious. Here’s what we saw unfold: 1. Programmatic Sustainability Supply Path Optimization (SPO) has been a buzzword for years, but in 2024, we saw it evolve. The focus…

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MindgruveMacarta Named Winner at Google’s 2024 Agency Excellence Awards

MindgruveMacarta has been named the winner in the Lead Generation category at Google’s 2024 Agency Excellence Awards. Competition was fierce as Google’s analytics experts compared performance metrics for product best practices as well as finalist case studies from leading digital marketing agencies. The prestigious recognition celebrates our commitment to delivering innovative, data-driven strategies that generate…

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MindgruveMacarta Stood Out at Adweek LATAM 2024

Adweek LATAM has solidified itself as one of the region’s most significant events for marketing, advertising, and media. The 2024 edition was held at Papalote Museo del Niño in Mexico City, serving as a meeting point for brands, agencies, and industry professionals across Latin America. The event offered a dynamic platform for conversation and learning…

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MindgruveMacarta Names Victor Camozzi Executive Creative Director

Seasoned Creative Behind Brands Like Walgreens, Southwest Airlines, AT&T Joins Global Performance-Marketing Agency MindgruveMacarta, a global performance marketing, retail media, and data-tech company, has appointed Victor Camozzi as its new Executive Creative Director. In his role, Camozzi will lead  the creative and ideation team for MindgruveMacarta’s global client roster.   “Victor is a creative visionary with…

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MindgruveMacarta Named on ADWEEK Fastest Growing Agencies 2024

MindgruveMacarta has been named on the ADWEEK Fastest Growing Agencies list of 2024. The annual list honors 75 rising agencies of all sizes from around the world. Both Mindgruve and Macarta earned a spot as individual agencies, marking the fifth overall and third consecutive year for Mindgruve and the first year for Macarta. The dual…

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MindgruveMacarta Celebrates Two 2024 MarCom Awards

MindgruveMacarta has been honored with two prestigious 2024 MarCom Awards, recognizing our team’s dedication to innovative, results-driven digital marketing. Organized by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards spotlight exceptional work in creativity, strategy, and execution across marketing and communications. MindgruveMacarta is named alongside world-class brands like PepsiCo, IBM, Turkish Airlines,…

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How to Increase Sales on Amazon during Thanksgiving

What was once known as Amazon’s Turkey 5—the five days between Thanksgiving and Cyber Monday—has evolved into Turkey 12 (T12), a 12-day sales event that starts before Thanksgiving. And shoppers can’t wait to take advantage. According to Amazon, 71% of shoppers plan to shop online for Black Friday, and 70% proactively check for deals during…

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Amazon UnBoxed 2024: Insights, Innovation & Global Growth With MindgruveMacarta

MindgruveMacarta had the privilege of attending Amazon UnBoxed 2024, an event where Amazon’s latest tools and strategies for brands, agencies, and advertisers took center stage. This year, Amazon emphasized a commitment to making its tools Simple, Scalable, and Inspiring—ensuring that powerful data and insights are now accessible to stakeholders at all types and sizes of…

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MindgruveMacarta Celebrates Third Year as One of San Diego’s Fastest Growing Companies

MindgruveMacarta has been named one of the Fastest Growing Private Companies by the San Diego Business Journal (SDBJ) for a third consecutive year. SDBJ’s recognition was based on verified revenue growth from 2021-2023. The achievement comes during a year of significant transformation for MindgruveMacarta. Our recent mergers with Macarta, a leading retail media and marketplace…

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Modern Marketing Insights from the Digital Summit Conference

MindgruveMacarta sent three team members to Digital Summit Atlanta 2024. We delved into insightful sessions focused on navigating the evolving marketing landscape in an AI-driven world. With industry experts sharing their knowledge on everything from content strategy to SEO optimization, the conference offered valuable perspectives on how to engage today’s consumers effectively. We’ve compiled the…

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5 Holiday Shopping Trends for Performance Marketers

When it comes to retail and eCommerce, the holiday season seemingly gets longer every year. But a few key factors make this year unique. Fewer days between Thanksgiving and Christmas make the holiday shopping window shorter. It’s also an election year, which will disrupt the media landscape across all channels. Aligning holiday advertising with the…

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MindgruveMacarta Names Haven Brady Vice President, Integrated Strategy  

Brady Will Head the Agency’s Strategy Practice Group Focused on Omnicommerce and Lead Generation Programs MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is pleased to announce the appointment of Haven Brady as its new Vice President, Integrated Strategy. In this role, Haven will lead the agency’s core strategic functions, including brand, marketing,…

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Key Takeaways from Digiday Retail Strategies in New York

Last month, MindgruveMacarta had the opportunity to attend Digiday’s Retail Strategies conference in New York, where industry leaders gathered to discuss the latest innovations and trends in retail media and digital marketing. The event offered invaluable insights into how brands are shaping their media strategies to succeed in an increasingly complex retail environment. Below are…

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MindgruveMacarta Celebrates w3 Awards Recognition

We are excited to announce that MindgruveMacarta has been recognized in the prestigious w3 Awards, earning Silver in three competitive categories. Presented by the Academy of Interactive & Visual Arts (AIVA), these awards honor digital creativity, design, and user experience excellence. MindgruveMacarta is recognized alongside brands including Netflix, Paramount, ESPN, AARP, Oura, and more.  “Our…

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Amazon Accelerate: Key Takeaways from MindgruveMacarta 

Last month, MindgruveMacarta traveled to Seattle to attend Amazon Accelerate, Amazon’s premier annual seller conference. This event brought together sellers, advertisers, and industry leaders to explore the latest innovations and strategies designed to drive success on the platform. From cutting-edge fulfillment solutions to AI-driven advertising tools, the conference offered a glimpse into Amazon’s evolving ecosystem….

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MindgruveMacarta Partners with EMARKETER as One of the First Retail Media Data Partners in Latin America

MindgruveMacarta, a global performance marketing, retail media and data-tech company, has officially become one of EMARKETER’s first retail media data partners in LATAM. This exciting partnership enables EMARKETER to share MindgruveMacarta’s extensive retail media data, providing benchmarks enabling brands to evaluate performance and advance strategy in Latin America. “EMARKETER partners with the leading data providers…

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Boost Retail Media Profits by Overcoming Key Challenges

With eCommerce continuing to grow exponentially, and even previously hesitant brick-and-mortar brands starting to participate, Retail Media finds itself at a time of unprecedented potential. With so much consumer attention directed toward the industry, getting brands properly positioned in the digital advertising space has never been more critical. But in this ever-evolving landscape, brands face…

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