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Media May 16, 2019

Digiday Future of TV Summit Takeaways

Mindgruve attended the Digiday Future of TV Summit in Palm Springs this past April. The conference hosted brands and agencies from around the country to discuss TV advertising in the streaming era. Television ratings are down, TV ad costs are up and the state of the tactic is in flux as new publishers emerge and… Continue Reading

Media Apr 30, 2019

Content Is The New Ad

Creating a successful marketing plan is about finding balance. Balance between tactics that drive massive awareness and tactics that engage potential consumers at a deeper level. When seeking reach, it’s not uncommon for marketers to experience limits to the scale of effectiveness when utilizing popular digital tactics such as  banners, native or social ads. While… Continue Reading

News Mar 20, 2019

Mindgruve Receives Eight Awards, Including One Gold, at the 2019 ADDYs

Mindgruve received one Gold, two Silvers, four Bronzes and a People’s Choice Award at the 2019 San Diego ADDYs hosted by SDX. Inside Out, an integrated campaign produced for Neurocore, stood out among the agency’s submissions. It received top honors in the Elements of Advertising category. Another integrated campaign produced for Renovate America titled A… Continue Reading

Strategy Feb 26, 2019

Effective Strategies for Retail Brands on Amazon

Amazon accounts for nearly half of all online retail spend, according to eMarketer. This staggering statistic means brands must balance their approaches to boosting revenue and brand equity with the need to maximize their presence on the world’s leading digital marketplace. What are the most effective tactics? Is it possible to increase product sales without… Continue Reading

Technology Feb 25, 2019

Don’t Underestimate The Value of Voice for Your Business

It’s 2019 and nearly everyone has a built in assistant – voice assistant that is. Voice technology and its underlying software – voice recognition, artificial intelligence, natural language processing and beyond – is evolving rapidly and becoming omnipresent. With the rise of position zero, the coveted search result spot that voice assistants are pulling from,… Continue Reading

Media Jan 30, 2019

What the disruption to TV advertising means for marketers

TV advertising is still one of the most powerful and influential tactics. Since the 1950s, the television has been the centerpiece in living rooms across the country. As soap operas, sitcoms, documentaries and more captivated people, marketers were afforded opportunities to do the same, creating one of the most effective advertising mediums ever. Today, TVs… Continue Reading

News Aug 28, 2018

Mindgruve Named to Inc. 5000

Mindgruve was named to Inc. 5000, joining America’s fastest-growing private companies in 2018. To be eligible, companies must be independent and privately held U.S.-based businesses that generated at least $100,000 in revenue in 2014 and at least $2 million in revenue in 2017.   Mindgruve ranks #3925 overall, #615 of 741 in California, #379 of… Continue Reading

Creative Jun 19, 2018

Big Idea, Small Thinking

Since the Creative Revolution in the 1960s, industry heavyweights like David Ogilvy and George Lois have touted the proverbial “big idea” as the driving force behind the world’s greatest advertising campaigns. They weren’t wrong. But every great campaign—hell, every great creative endeavor—begins with a microscopic thought or insight. Isaac Newton allegedly conceived the theory of… Continue Reading

News Jun 8, 2018

The First Annual Gruvie Awards

It was the black tie, black carpet event that made everyone question their careers. Winners were presented with trophies that left them feeling honored-ish. The rest were breathing sighs of relief between sips of their craft cocktails. The night was unforgettable. We’re pretty sure. Fortunately, we captured video and pictures. Or as the judge will… Continue Reading

News May 8, 2018

Mindgruve Recognized for Outstanding Community Service

Mindgruve is set to receive the Horizon Award from Serving Seniors, a local non-profit dedicated to serving free, healthy meals to underprivileged senior citizens. The award recognizes a standout company and its volunteers for their ongoing dedication to the organization.   Having worked with Serving Seniors for nearly a decade, Mindgruve Operations Manager Andy Bower captains… Continue Reading

News Mar 28, 2018

Mindgruve Takes Home Eight ADDYs

Mindgruve was honored with two Silvers, three Bronzes and three People’s Choice awards at the 2018 ADDYs. Junior Copywriter, Erik Sena, also received one Gold and two Silver ADDYs for student work. The full list included: SleepScore Identity System Silver, Cross Platform and People’s Choice   Martinelli’s Icons Silver, Elements of Advertising   Martinelli’s “Lost… Continue Reading

News Jan 19, 2018

Chad Robley Named to San Diego Business Journal’s 500 Influential Business Leaders List

Mindgruve co-founder and CEO Chad Robley has been named to San Diego Business Journal’s San Diego 500: The Book of Influential Business Leaders list. Curated by the San Diego Business Journal newsroom, this coveted list recognizes local business leaders across various industries who serve key roles within the community, champion civic initiatives and help strengthen… Continue Reading

Media Sep 29, 2017

The Roundup – September 2017 Edition

Each month, we recap the biggest industry news by rounding up a handful of can’t-miss articles. In September, we saw tech giants spend big on television, heard a call for marketers to refocus on awareness, noticed missed opportunities on YouTube and more.   Why Tech Giants Like Google and Amazon Are Spending Big On TV… Continue Reading

News Aug 8, 2017

Mindgruve Expands Client Service Offerings With Macarta Partnership

Mindgruve, one of the fastest growing marketing and technology agencies in the nation, recently announced its strategic partnership with Macarta (www.macarta.com). Headquartered in Denver, CO, Macarta is a strategy consultancy firm and outsourcing partner focused on helping brands and retailers optimize sales and grow revenue on Amazon. “Amazon has reimagined the online retail world. Brands… Continue Reading

News Jun 1, 2017

Mindgruve Earns Five ADDYs at 2017 American Advertising Awards

Mindgruve was recognized for its creative excellence at the 2017 American Advertising Awards District 15 Competition, earning one Gold and four Silver ADDYs. The winning work included: Unity Point Health “Don’t Treat Yourself” Gold, Internet Commercial & Silver, Integrated Campaign   San Diego Zoo Anniversary Celebration Silver, Microsite (http://sandiegozoo100.org/)   Martinelli’s “First Love” Silver, Microsite… Continue Reading