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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Why Endemic Advertising Should Be Part of Your Media Mix

Also known as vertical advertising, endemic advertising refers to ad placements that are contextually relevant to the markets and websites they’re running on. While this might seem like no-brainer, in the world of modern media endemic partners rarely come up when fleshing out a strategic media plan. The National Automobile Dealers Association (NADA) is a…

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Looking Into the Future of Television

2020 drastically shifted the baselines of TV viewership. What did we learn and what’s to come with next-generation TV experiences? The adoption of in-home lifestyle across work, fitness and entertainment is here to stay. In 2020, the TV industry saw several years of disruption and innovation compressed into just a few short months. “COVID has…

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Facebook & the Apple iOS 14 Update

Apple’s iOS 14 policy update started rolling out globally in January 2021. It’s meant to protect customer data from being used without permission.  While this is a step in the right direction for consumer privacy, citing its disagreement, Facebook announced its intention to move forward with the Apple Limit Ad Tracking (LAT) prompt associated with…

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Digiday Brand Summit Recap: A Consumer First Evolution

Mindgruve joined Digiday’s 2021 Brand Summit in January, which focused on marketing industry evolutions. The biggest marketing themes, more specifically, were bracing for change and putting the consumer first. After 2020, the industry won’t return to a pre-Covid normalcy. Brands will need to adapt, while staying true to who they are.  Theme 1: Listen to…

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The (Near) Future of Paid Social

2021, much like last year, will be filled with uncertainty for marketers. As much as we all would like to believe 2020 is far behind us, it has had a major and lasting impact on nearly every industry. Businesses of all types have pivoted their paid social strategies, which will influence consumer behavior. There are…

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What’s Next for Ecommerce?

2020 was a monumental year for ecommerce.  At one point, it saw a 10-year growth in just a 90-day period. But will it stick in 2021?  Below we take a look at what elements of ecommerce are likely here to stay. Convenience As small businesses scrambled to go online and survive last year, many turned…

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What Can Search Marketers Expect This Year?

2020 was a wild year for search marketers.  Some had to adapt to never-before-seen scenarios and realign their search campaigns accordingly. Others paused efforts altogether as industries collapsed under the weight of the pandemic. And still others doubled and tripled down on spend to capitalize on new search marketing opportunities. Needless to say, the search…

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How SEO & Email Will Evolve in 2021

Earned media is showing no signs of slowing down. Below are some of the most prominent trends in SEO and email we’ll likely see over the course of the year.  SEO Trends Core Web Vitals – Google rolled out core web vitals in 2020, which will begin to factor into its ranking algorithm in the…

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2021 Marketing Trends

What can marketers expect in 2021? We won’t ring in the New Year and step into a new world of marketing, although there are plenty of reasons to be optimistic. Especially when the bar has been set so low the past 12 months. eMarketer projects total media ad spend in the US will be down…

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How to Rank on Google & Increase Market Share

“Do we outrank our competitors on Google?” It’s a question that’s often asked internally by brands, but not so easily answered for both SEM novices and veterans alike. Certainly, it’s more complicated than “Yes” or “No.” This blog post attempts to shed some light on the subject with crucial resources, strategy and tips. When implemented…

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Succeeding in Amazon’s Softlines Category

Softlines is arguably one of the most competitive categories on Amazon. More and more big name apparel brands are migrating to the platform while Amazon steps up its own game with private label apparel brands as well as an influencer-designed line known as The Drop. But the saturation shouldn’t deter retailers from carving out their…

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Podcast Advertising: Basics You Need to Know

2020 could be considered the Year of the Podcast. With lockdowns affecting millions across the US, people have been turning to alternative forms of entertainment. This is especially true of podcasts, both listening and launching their own. According to eMarketer, listenership is estimated to double by the end of 2020 to 105.6 million and grow…

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What is Six Sigma? | Agency Case Study | Mindgruve

What is Six Sigma?  Lean Six Sigma is a methodology that relies on a collaborative team effort to improve performance by systematically removing waste and reducing variation. Some believe it can only be applied in manufacturing, but there are numerous opportunities to use Lean Six Sigma as a tool for change within marketing. More specifically,…

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How to Navigate a Cookieless World

Are Cookies a thing of the past? If so, what does this mean for brands? How about their customers? Is this the end of targeting? From the marketing industry to state and federal governments, questions are swirling around data, tracking and privacy. The answers below will begin to help you navigate what could one day…

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Breaking Down Amazon Posts: Benefits, Examples & Best Practices

What Are Amazon Posts? Amazon Posts are a browse-and-discover experience specifically focused on brand shopping via curated posts. While only viewable on mobile, each image links to the featured product’s detail page for no-hassle purchases. As demonstrated in the Amazon posts examples below, the look and feel of Posts mimics Instagram’s format. This was intentional…

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The Impact of the Consumer Privacy Rights Act (CPRA) – Proposition 24

Californians recently had the chance to vote on Proposition 24, also known as the Consumer Privacy Rights Act (CPRA). Broadly speaking, it’s meant to expand the preexisting California Consumer Privacy Act (CCPA) and give consumers more control over how companies use their data. It also eliminates the ability of those companies to fix violations before…

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5 Paid Social Tips for the Holiday Season

Historically, the cost of digital advertising increases at the end of each year due to retailers capitalizing on gift-giving holidays and major retail sales events such as Black Friday. Adding the effects of the pandemic to the mix in 2020, the cost may be higher than anything the industry has experienced.  In the past six…

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How Amazon’s Demand-Side Platform Improves Advertising

Amazon’s Demand-Side Platform (DSP) helps brands move shoppers down the funnel. More specifically, this unique advertising platform serves ads at the right moment based on specific, interest-based audience segmentation and bridges the gap between brand discovery and purchase. Amazon has rolled out a number of features to the Demand-Side Platform since its launch, perhaps the…

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Data, Privacy & The Marketer’s Dilemma

Data, Privacy & The Marketer’s Dilemma Privacy concerns are growing due to continuous hacks and misuse of personal data. The Great Hack on Netflix is an eye-opening example of this practice and the shift in public perception. Governments around the world are responding with new regulations such as the EU’s General Data Protection Regulation (GDPR)…

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