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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Mindgruve on the Inc. 5000 List For a Third Consecutive Year

For a third consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America. Specifically, it ranked no. 2,789 overall with a reported growth rate of more than 143%. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segment of the…

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How to Monitor On-Page SEO Efforts | Part 1

SEO monitoring is crucial to optimizing your website, measuring the effectiveness of your efforts and identifying and fixing errors quickly. “How to Monitor On-Page SEO Efforts” is the first of a three-part series in which we will outline how to maximize the ROI of this critical tactic. What is On-Page SEO? On-page SEO is the…

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Effective Strategies for Retail Brands on Amazon

Amazon accounts for 40% of all US online retail sales, according to eMarketer. That was pre-pandemic and since then Amazon reported a 25% sales increase YoY in Q1 with stock up 45%. Its brand value is now worth more than $415 billion, according to Kantar and WPP. These staggering statistics mean brands must balance their…

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Macarta, a Mindgruve Ventures Company, Increases Revenue for Brands on Amazon

Macarta, a Mindgruve Ventures company, provides end-to-end consulting, marketing and channel management to drive sales and increase revenue for brands on Amazon. More specifically, its core Amazon marketing services include account launch, product management, content optimization, analytics, competitor research and channel advertising.  “With more than 200 million unique monthly visitors in the U.S. alone and…

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The Evolution of the Facebook Algorithm

Since 2018, Facebook’s algorithm has been rapidly changing to make users’ time on the platform more meaningful and valuable. In an effort to be more transparent and give users control of what they see, Facebook made critical updates in early 2020.  What is the Facebook Ads Algorithm? The Facebook Algorithm works to serve ads to…

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The Impact of COVID-19 on Retail, Fashion and eCommerce

Like so many parts of life, COVID-19 has upended the ways people shop. As a result, brands, their stores and ecommerce channels are pivoting on a daily basis to stay relevant and reach their customers in meaningful ways. We sat down with Anna Kaplan, Mindgruve’s VP of Account Management, to discuss the changes to expect…

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Macarta Hosts Panel at Advertising Week LATAM 2020

Mindgruve sister agency Macarta, an Amazon marketplace consultancy and outsourcing partner, recently attended Advertising Week LATAM 2020 and hosted a panel titled Amazon Advertising: Trends and Success Stories from Global Brands. The panel was moderated by Mike Hodges, CEO of Macarta. He was joined by a handful of the agency’s partners including Ethel Gonzalez, eCommerce…

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Mindgruve Works with Local Street Artist to Showcase Mural at Bay City Brewing Co. Rooftop

Bay City Brewing Co., a Mindgruve client, recently built its second location into the agency’s headquarters in downtown San Diego’s East Village. In addition to a tasting room and restaurant on the ground floor, the fully renovated historic building now features a rooftop bar with more than 4,700 square feet of indoor-outdoor space, fire pits,…

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Mindgruve Wins Nine ADDYs, Including Three Golds, at the San Diego 2020 American Advertising Awards

Mindgruve took home a grand total of nine ADDYs at the San Diego 2020 American Advertising Awards. Work for Bay City Brewing Co., a fast-growing, independent craft beer maker, stood out among the integrated agency’s submissions while a handful of its projects for software companies Kandji and Mitek were also recognized.     The American…

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How Brands Navigate the COVID-19 Pandemic

The COVID-19 pandemic began sweeping the globe in late 2019 and recently reached the U.S. in dramatic fashion. The highly contagious virus can lay dormant in individuals for up to two weeks without showing symptoms and can live on surfaces for up to three days, making it easy to contract and spread unknowingly.  This has…

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SEO for Voice Search: How It’s Changing Optimization Best Practices

Voice search tops nearly every list of 2020 marketing trends. However, there are still a number of questions that surround the trending technology and how it will shape the future of marketing. Specifically, SEO. We break down the truth about voice search, how it’s changing SEO and optimization best practices for the impending voice search…

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Mindgruve Hosts Inc. Magazine for Exclusive Event

Mindgruve recently hosted Inc. Magazine for an exclusive event at the new Bay City Brewing Co. location in East Village, San Diego. The renowned publisher regularly convenes its member society, known as Inc. Masters, enabling leaders of the world’s fastest growing companies to share ideas, make critical contacts and create relationships that last a lifetime….

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No CMO Should Overlook This Line Item For 2020 Budgets

Paid Search is included in almost every marketing budget in 2020, but a defensive paid search campaign is often overlooked and should be considered as a separate marketing line item.  What is “Defensive Paid Search”?  Mindgruve defines “defensive paid search” as using paid search ads to defend your brand from negative third-party reviews and listings. …

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Top 10 Marketing Trends for 2020

From innovative technologies to the desire for more personal, emotional connections, we’re peering into 2020 and highlighting ten critical marketing trends that will significantly impact the industry. Through the thoughtful application of forward-thinking marketing strategies, brands can stay ahead of the rapidly-changing needs of their customers, foster growth and increase ROI. TREND #1 The Humanization…

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Mindgruve Selected as Marketing Agency of Record for automotiveMastermind

Mindgruve has been selected to lead U.S. marketing efforts for automotiveMastermind, a leading provider of predictive analytics and marketing automation solutions that help automotive dealers improve sales and communicate better with prospective customers. Its sales platform, Market EyeQ, is the first-ever within the automotive industry to give dealers the power to target and communicate with…

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Mindgruve Wins Outstanding Website for Kandji at the 2019 WebAwards

Designed and developed by Mindgruve, Kandji has been recognized at the 2019 WebAwards as an “Outstanding Website” in the Technology category. Now in its 17th year, the WebAwards represent the longest running annual website competition. It remains dedicated to naming the best websites while setting the standard of excellence for all website development. According to…

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