The highly anticipated shopping event of the summer, Prime Day (July 11th & 12th), is quickly approaching. As the global leader in ecommerce, Amazon holds immense influence over consumer trends and industry standards. Prime Day, along with the Prime Early Access Sale, has become a crucial barometer for understanding consumer behavior and effective marketing strategies….
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Top Three Email Deliverability Hacks to Boost Open Rates and Avoid Spam Filters
For most online businesses, email marketing is crucial to selling your products and increasing your revenue. Unfortunately, not every email sent is an email received, and the possibility that your marketing and/or transactional emails are not making it to your recipient’s inbox is pretty high. As an online business owner, you want to make sure…
Read MoreUnraveling Meta’s Conversions API
Facebook Conversions API has become the new solution to tracking data since Apple’s iOS 14 privacy update was rolled out in April 2021. This made it mandatory for users to opt in or out of allowing Facebook to track their behavior across websites and apps owned by different businesses. If someone decides to opt out…
Read More7 Crucial Tips for Writing CTAs That Actually Convert
A call to action (CTA) is an essential element of any marketing or sales message. It’s a portion of your website, advertising, emails, landing pages, or any other piece of content that tells your audience what you want them to do next. Sometimes, it could simply be a button below a block of text on…
Read MoreAfterpay & Buy with Prime: Boost Ecommerce Conversions with Alternative Payment Methods
In the dynamic world of ecommerce, savvy businesses are constantly seeking innovative strategies to optimize their online shopping experience. Two alternative payment methods, Afterpay and Buy with Prime, have emerged as powerful tools to increase conversions. So, in this article, we provide a deep dive into each tool, explaining what these alternative payment methods are…
Read MoreUnderstanding Google Analytics 4: Part One
Welcome to the future of a cookie-less world. If you are familiar with web analytics, you might have seen a number of announcements from Google in the past year associated with the latest iteration of its Analytics suite of products called Google Analytics 4 (GA4). In the evolution of Google Analytics, GA4 is simply the…
Read MoreSocial Media Marketing for Ecommerce: 12 Tips to Drive Sales and Revenue
Ecommerce has been growing rapidly in recent years, and it’s becoming increasingly important for businesses to have a strong online presence. While there are many ways to drive traffic to your ecommerce store, one of the most effective and cost-efficient methods is through organic social media. Social media is responsible for driving 32% of online…
Read MoreMindgruve Unveils Future Forward Rebrand for Mitek
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., announced today the completion of a rebrand for Mitek, a global leader in digital identity verification solutions that makes digital access faster and more secure than ever. As part of the project, Mindgruve designed a new logo and identity system along with a tagline…
Read More5 Questions to Ask When Building Out Your Crisis Communication Plan
In the age of social media and instant news updates, companies need to be prepared to respond to crises quickly and effectively. The results of a new study found that less than half of surveyed U.S. companies have a formal crisis communication plan in place. This lack of preparation can lead to disastrous consequences—for both…
Read MoreMindgruve Named One of the Fastest-Growing Companies by Financial Times
Mindgruve lands on Financial Times’ 2023 list of Fastest-Growing Companies in America. Released from the world-leading global business publication, this list recognizes 500 innovative companies that are driving substantial growth. Mindgruve landed among notable brands like Moderna, Zoom, and DoorDash. “It’s an honor to be recognized by Financial Times alongside some of the top companies…
Read MoreAdopting AI Into Your Marketing Strategy
First, let’s address the elephant in the room: Will AI replace advertising and marketing professionals? The short answer: No. And this is why: AI cannot write to political, topical, or regional nuances. It cannot replicate the big-picture thinking of campaign work. Chick-fil-A’s long-standing “EAT MOR CHIKIN” campaign, brought to you at the behest of cows…
Read MoreHow Long Until CPG Ad Spend Pays Back?
Paid advertising is an important piece of the marketing strategy for many companies that sell CPG (Consumer Packaged Goods) such as food, household items, personal care products, and more. It can be used to create awareness of the product, increase engagement with the brand, and drive sales. Typically, the ultimate goal is a positive return…
Read MoreMindgruve Named Top 3% of Google Partners
Mindgruve, one of the fastest growing digital marketing agencies in the U.S., today announced it has achieved Google Premier Partner status for a third consecutive year, placing it in the top 3% of Google partners. This recognition is the highest level that agencies can achieve and gives Mindgruve clients access to the top business growth…
Read MoreA Look Back at 2022 Automation Updates In Google Ads
Last year, Google Ads made buzzworthy pushes that focused heavily on automation and AI. While this certainly proves the realm of paid search and digital marketing is advancing, advertisers are wary of the changes – and for good reason as machine learning should not fully be entrusted to do the entirety of the job. Additionally,…
Read MoreWhat to Include in your SEO Audit Checklist
Should you use a checklist for SEO audits? Yes, but in order to get the most out of a site audit that relies on a checklist, it’s a good idea to customize the list to fit the needs of your website, the platform, and the type of business. Since search engine optimization is a long-game…
Read MoreJames Earwicker a Finalist for San Diego Business Journal’s CFO of the Year Awards.
For a third year James Earwicker, CFO of Mindgruve and Mindgruve Ventures, has been named a finalist for San Diego Business Journal’s (SDBJ) CFO of the Year Awards. The virtual show, scheduled for March 9, 2023, recognizes financial executives who often work behind the scenes of their respective companies bolstering their success while positively impacting…
Read MoreMindgruve Unveils New Website for First Horizon Bank
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., announced the successful launch of a new website for First Horizon Bank. The bank’s new website features a revamped user interface, mobile-first layout, and an elevated design. See the new website for First Horizon Bank. “First Horizon has gone through several growth spurts this year,…
Read MoreThe Rundown on Instagram Guide Features
Launched during the COVID-19 pandemic with the intention of spreading helpful information on wellness topics, Instagram Guides curates related posts into a condensed blog-like model. Guides can be formatted to highlight collections of posts, products, or places for followers to explore on the app. This easy-to-navigate feature is located under its own tab on any…
Read MoreSocial Media Trends to Capitalize On
Every new year brings with it a refreshed opportunity for success. That chance for growth is no different on the social frontier. In an always evolving digital world, creators and brands aspire to keep their fingers on the pulse of social platforms to move their respective goals forward. Here are three social media trends to…
Read More2023 Marketing Trends: What to Expect in Digital Marketing
Recapping 2022 Before laying out our expectations for digital marketing this year, let’s first take a journey back to see how digital marketing predictions for 2022 fared. We were optimistic about digital spend, which was proven correct. eMarketer projected +12% and we saw +12.5% driven by paid search and display (including rich media, video, and…
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