Paid Search is included in almost every marketing budget in 2020, but a defensive paid search campaign is often overlooked and should be considered as a separate marketing line item. What is “Defensive Paid Search”? Mindgruve defines “defensive paid search” as using paid search ads to defend your brand from negative third-party reviews and listings. …
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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Chad Robley Named One of San Diego Business Journal’s 500 Most Influential People
Mindgruve co-founder and CEO, Chad Robley, has been included in the 2020 edition of the San Diego 500: The Book of Influential Business Leaders. This coveted list, which is curated by the San Diego Business Journal (SDBJ) newsroom, honors business leaders who oversee significant companies in terms of number of jobs, key products and services,…
Read MoreTop 10 Marketing Trends for 2020
From innovative technologies to the desire for more personal, emotional connections, we’re peering into 2020 and highlighting ten critical marketing trends that will significantly impact the industry. Through the thoughtful application of forward-thinking marketing strategies, brands can stay ahead of the rapidly-changing needs of their customers, foster growth and increase ROI. TREND #1 The Humanization…
Read MoreMindgruve Selected as Marketing Agency of Record for automotiveMastermind
Mindgruve has been selected to lead U.S. marketing efforts for automotiveMastermind, a leading provider of predictive analytics and marketing automation solutions that help automotive dealers improve sales and communicate better with prospective customers. Its sales platform, Market EyeQ, is the first-ever within the automotive industry to give dealers the power to target and communicate with…
Read MoreIf You Ain’t First, You’re Last: How Your Website Speed Affects Your Bottom Line
In an age of lightning fast internet speeds, users expect content to be delivered in a fraction of a second. That includes your website. With an array of devices to consider, serving the right content can be tricky, but overlooking this crucial piece in the development of your website risks a loss in customers, user…
Read MoreMindgruve Wins Outstanding Website for Kandji at the 2019 WebAwards
Designed and developed by Mindgruve, Kandji has been recognized at the 2019 WebAwards as an “Outstanding Website” in the Technology category. Now in its 17th year, the WebAwards represent the longest running annual website competition. It remains dedicated to naming the best websites while setting the standard of excellence for all website development. According to…
Read MoreMindgruve Recognized on Adweek 100: Fastest Growing Agencies List
Landing on the first-ever Adweek 100: Fast Growing Agencies list, Mindgruve comes in at number 71. The list honors organizations of all sizes from all over the world. According to Adweek, the leading source of news and insight for six million marketing professionals, the “new distinction is awarded to those companies that have achieved significant…
Read MoreThe Gray Zebra Sanctuary
When it comes to marketing analytics, the executive summary is king. Few decision-makers want a 10-page performance report, or to find themselves in the weeds. Most want the thirty-thousand-foot perspective and the top-line, need-to-know, hyper-efficient and invaluable dashboard—also known as the Executive Summary. There’s nothing wrong with this, time is money after all. However, it’s…
Read MoreMindgruve Lands on Inc. 5000’s List of Fastest Growing Companies For Second Consecutive Year
Recognized for the second consecutive year, Mindgruve has risen nearly 2,100 spots to rank #1828 on the Inc. 5000 list. Published by Inc. Magazine, the list recognizes the nation’s fastest-growing private companies, celebrating innovation and entrepreneurial success within the most dynamic segment of the American economy. According to the renowned publication, “This achievement puts you…
Read MoreMindgruve to Lead Global SEO and Analytics for Skullcandy
Mindgruve has been selected to lead global SEO and website analytics for Skullcandy, the electronics brand that revolutionized the audio industry by producing earbuds, wired and wireless headphones and speakers featuring an unmistakable design and exceptional performance. Mindgruve’s SEO team will optimize Skullcandy’s website to improve visibility in organic search results, increase traffic and ultimately…
Read MoreThe Creative That Stands Out
We asked members of the creative team to share their favorite pieces of work to date from Mindgruve’s portfolio. Each was selected for different reasons. All required a combination of research, strategy, concepting, writing, designing and production. Unibet “Luck’s Got Nothing To Do With It” Work Alexis, Sr. Designer The Unibet campaign is one…
Read MoreMindgruve Signs Marketing Deal With PCA SKIN, A Colgate-Palmolive Company
Mindgruve has been selected to lead direct to consumer digital marketing efforts for PCA SKIN. Owned by Colgate-Palmolive Company, PCA SKIN is a leader in professional skin care products trusted by dermatologists, plastic surgeons and aestheticians. Mindgruve will develop an integrated marketing strategy to optimize the company’s digital presence and increase online sales. “PCA SKIN…
Read MoreChad Robley Selected as Finalist for San Diego Business Journal’s 2019 CEO of the Year Awards
Mindgruve CEO Chad Robley has been selected as a Finalist for San Diego Business Journal’s 2019 CEO of the Year Awards. The event recognizes the great achievements of local industry leaders both within their respective companies and the community at large. More specifically, finalists and winners are recognized for demonstrating vision and leadership that achieved…
Read MoreWhy Your Agency’s Project Manager is Worth Every Penny
Assigns resources. Validates estimates. Fine-tunes scopes. Creates timelines. Runs burn reports. Tracks approvals. Coordinates vendors. “QAs” and troubleshoots. Reconciles budgets and billing. The job description for agency project managers goes on and on. Saying they wear multiple hats is an understatement. These are the people behind the scenes, planning, organizing and prioritizing resources and tasks…
Read MoreMindgruve’s Media Team Talks Programmatic Advertising
Twenty years after its introduction, advertising via programmatic buying is now widely considered effective, efficient and reliable. In fact, with capabilities like real time data and insights, immediate placements and hyper-focused targeting, advertisers in the U.S. are expected to spend $84 billion on programmatic campaigns in 2019 alone. Mindgruve’s media team is well versed in…
Read MoreDigiday Future of TV Summit Takeaways
Mindgruve attended the Digiday Future of TV Summit in Palm Springs this past April. The conference hosted brands and agencies from around the country to discuss TV advertising in the streaming era. Television ratings are down, TV ad costs are up and the state of the tactic is in flux as new publishers emerge and…
Read MoreContent Is The New Ad
Creating a successful marketing plan is about finding balance. Balance between tactics that drive massive awareness and tactics that engage potential consumers at a deeper level. When seeking reach, it’s not uncommon for marketers to experience limits to the scale of effectiveness when utilizing popular digital tactics such as banners, native or social ads. While…
Read More“Inside Out” Advances to Nationals of American Advertising Awards
“Inside Out,” an integrated campaign produced by Mindgruve for Neurocore, is advancing to the Nationals of the American Advertising Awards after receiving a Silver ADDY in the Elements of Advertising category at the District level. It was judged alongside more than 250 submissions out of Orange County, Las Vegas and Los Angeles. Nationals represents the…
Read MoreMartinelli’s Website Recognized as Webby Honoree
The Martinelli’s website, designed and developed by Mindgruve as part of a larger rebranding project for the 150-year-old beverage company, has been recognized as a 2019 Webby Awards Honoree in the category of Websites: Best Visual Design – Aesthetic. Out of more than 13,000 entries from 70 countries around the world, only the top 20%…
Read MoreMindgruve Receives Eight Awards, Including One Gold, at the 2019 ADDYs
Mindgruve received one Gold, two Silvers, four Bronzes and a People’s Choice Award at the 2019 San Diego ADDYs hosted by SDX. Inside Out, an integrated campaign produced for Neurocore, stood out among the agency’s submissions. It received top honors in the Elements of Advertising category. Another integrated campaign produced for Renovate America titled A…
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