As we step into 2025, let’s reflect on the trends we predicted last year. Out of five forecasts, four materialized and remain relevant, while one proved overly ambitious. Here’s what we saw unfold: 1. Programmatic Sustainability Supply Path Optimization (SPO) has been a buzzword for years, but in 2024, we saw it evolve. The focus…
Read More
Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
MindgruveMacarta Named Winner at Google’s 2024 Agency Excellence Awards
MindgruveMacarta has been named the winner in the Lead Generation category at Google’s 2024 Agency Excellence Awards. Competition was fierce as Google’s analytics experts compared performance metrics for product best practices as well as finalist case studies from leading digital marketing agencies. The prestigious recognition celebrates our commitment to delivering innovative, data-driven strategies that generate…
Read MoreMindgruveMacarta Stood Out at Adweek LATAM 2024
Adweek LATAM has solidified itself as one of the region’s most significant events for marketing, advertising, and media. The 2024 edition was held at Papalote Museo del Niño in Mexico City, serving as a meeting point for brands, agencies, and industry professionals across Latin America. The event offered a dynamic platform for conversation and learning…
Read MoreMindgruveMacarta Names Victor Camozzi Executive Creative Director
Seasoned Creative Behind Brands Like Walgreens, Southwest Airlines, AT&T Joins Global Performance-Marketing Agency MindgruveMacarta, a global performance marketing, retail media, and data-tech company, has appointed Victor Camozzi as its new Executive Creative Director. In his role, Camozzi will lead the creative and ideation team for MindgruveMacarta’s global client roster. “Victor is a creative visionary with…
Read MoreMindgruveMacarta Named on ADWEEK Fastest Growing Agencies 2024
MindgruveMacarta has been named on the ADWEEK Fastest Growing Agencies list of 2024. The annual list honors 75 rising agencies of all sizes from around the world. Both Mindgruve and Macarta earned a spot as individual agencies, marking the fifth overall and third consecutive year for Mindgruve and the first year for Macarta. The dual…
Read MoreMindgruveMacarta Celebrates Two 2024 MarCom Awards
MindgruveMacarta has been honored with two prestigious 2024 MarCom Awards, recognizing our team’s dedication to innovative, results-driven digital marketing. Organized by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards spotlight exceptional work in creativity, strategy, and execution across marketing and communications. MindgruveMacarta is named alongside world-class brands like PepsiCo, IBM, Turkish Airlines,…
Read MoreHow to Increase Sales on Amazon during Thanksgiving
What was once known as Amazon’s Turkey 5—the five days between Thanksgiving and Cyber Monday—has evolved into Turkey 12 (T12), a 12-day sales event that starts before Thanksgiving. And shoppers can’t wait to take advantage. According to Amazon, 71% of shoppers plan to shop online for Black Friday, and 70% proactively check for deals during…
Read MoreAmazon UnBoxed 2024: Insights, Innovation & Global Growth With MindgruveMacarta
MindgruveMacarta had the privilege of attending Amazon UnBoxed 2024, an event where Amazon’s latest tools and strategies for brands, agencies, and advertisers took center stage. This year, Amazon emphasized a commitment to making its tools Simple, Scalable, and Inspiring—ensuring that powerful data and insights are now accessible to stakeholders at all types and sizes of…
Read MoreGenerative Engine Optimization (GEO) Part 2: How to Optimize for Generative Search Engines
Optimizing for Generative Engine Optimization (GEO) is fast becoming a necessity as AI-driven search engines like SearchGPT and Google’s AI Overviews become more advanced. GEO calls for a different strategy than conventional SEO, which focuses on getting your content to rank highly on search engine results pages (SERPs). Read on for a few of our…
Read MoreMindgruveMacarta Celebrates Third Year as One of San Diego’s Fastest Growing Companies
MindgruveMacarta has been named one of the Fastest Growing Private Companies by the San Diego Business Journal (SDBJ) for a third consecutive year. SDBJ’s recognition was based on verified revenue growth from 2021-2023. The achievement comes during a year of significant transformation for MindgruveMacarta. Our recent mergers with Macarta, a leading retail media and marketplace…
Read MoreModern Marketing Insights from the Digital Summit Conference
MindgruveMacarta sent three team members to Digital Summit Atlanta 2024. We delved into insightful sessions focused on navigating the evolving marketing landscape in an AI-driven world. With industry experts sharing their knowledge on everything from content strategy to SEO optimization, the conference offered valuable perspectives on how to engage today’s consumers effectively. We’ve compiled the…
Read More5 Holiday Shopping Trends for Performance Marketers
When it comes to retail and eCommerce, the holiday season seemingly gets longer every year. But a few key factors make this year unique. Fewer days between Thanksgiving and Christmas make the holiday shopping window shorter. It’s also an election year, which will disrupt the media landscape across all channels. Aligning holiday advertising with the…
Read MoreMindgruveMacarta Names Haven Brady Vice President, Integrated Strategy
Brady Will Head the Agency’s Strategy Practice Group Focused on Omnicommerce and Lead Generation Programs MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is pleased to announce the appointment of Haven Brady as its new Vice President, Integrated Strategy. In this role, Haven will lead the agency’s core strategic functions, including brand, marketing,…
Read MoreKey Takeaways from Digiday Retail Strategies in New York
Last month, MindgruveMacarta had the opportunity to attend Digiday’s Retail Strategies conference in New York, where industry leaders gathered to discuss the latest innovations and trends in retail media and digital marketing. The event offered invaluable insights into how brands are shaping their media strategies to succeed in an increasingly complex retail environment. Below are…
Read MoreMindgruveMacarta Celebrates w3 Awards Recognition
We are excited to announce that MindgruveMacarta has been recognized in the prestigious w3 Awards, earning Silver in three competitive categories. Presented by the Academy of Interactive & Visual Arts (AIVA), these awards honor digital creativity, design, and user experience excellence. MindgruveMacarta is recognized alongside brands including Netflix, Paramount, ESPN, AARP, Oura, and more. “Our…
Read MoreMediaPost Data & Programmatic Insider Summit: Key Takeaways from MindgruveMacarta
Last month, MindgruveMacarta attended the MediaPost Data & Programmatic Insider Summit in Lake Tahoe. The summit brought together industry leaders and experts to explore the latest trends and challenges in programmatic advertising. Here are our key takeaways from the event: From Iztapalapa to the World: My Experience at the Lake Tahoe Summit Attending this summit…
Read MoreAmazon Accelerate: Key Takeaways from MindgruveMacarta
Last month, MindgruveMacarta traveled to Seattle to attend Amazon Accelerate, Amazon’s premier annual seller conference. This event brought together sellers, advertisers, and industry leaders to explore the latest innovations and strategies designed to drive success on the platform. From cutting-edge fulfillment solutions to AI-driven advertising tools, the conference offered a glimpse into Amazon’s evolving ecosystem….
Read MoreMindgruveMacarta Partners with EMARKETER as One of the First Retail Media Data Partners in Latin America
MindgruveMacarta, a global performance marketing, retail media and data-tech company, has officially become one of EMARKETER’s first retail media data partners in LATAM. This exciting partnership enables EMARKETER to share MindgruveMacarta’s extensive retail media data, providing benchmarks enabling brands to evaluate performance and advance strategy in Latin America. “EMARKETER partners with the leading data providers…
Read MoreBoost Retail Media Profits by Overcoming Key Challenges
With eCommerce continuing to grow exponentially, and even previously hesitant brick-and-mortar brands starting to participate, Retail Media finds itself at a time of unprecedented potential. With so much consumer attention directed toward the industry, getting brands properly positioned in the digital advertising space has never been more critical. But in this ever-evolving landscape, brands face…
Read MoreGenerative Engine Optimization (GEO) Part 1: The Next Evolution in Search
Digital marketing is constantly evolving. Just when you think you have a handle on SEO, a new player steps onto the field. Enter Generative Engine Optimization (GEO): the latest evolution that promises to change the way we think about search. But what exactly is GEO, and why should it matter to you? Let’s break it…
Read More