MindgruveMacarta sent three team members to Digital Summit Atlanta 2024. We delved into insightful sessions focused on navigating the evolving marketing landscape in an AI-driven world. With industry experts sharing their knowledge on everything from content strategy to SEO optimization, the conference offered valuable perspectives on how to engage today’s consumers effectively. We’ve compiled the…

Brady Will Head the Agency’s Strategy Practice Group Focused on Omnicommerce and Lead Generation Programs MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is pleased to announce the appointment of Haven Brady as its new Vice President, Integrated Strategy. In this role, Haven will lead the agency’s core strategic functions, including brand, marketing,…

We are excited to announce that MindgruveMacarta has been recognized in the prestigious w3 Awards, earning Silver in three competitive categories. Presented by the Academy of Interactive & Visual Arts (AIVA), these awards honor digital creativity, design, and user experience excellence. MindgruveMacarta is recognized alongside brands including Netflix, Paramount, ESPN, AARP, Oura, and more.  “Our…

Last month, MindgruveMacarta traveled to Seattle to attend Amazon Accelerate, Amazon’s premier annual seller conference. This event brought together sellers, advertisers, and industry leaders to explore the latest innovations and strategies designed to drive success on the platform. From cutting-edge fulfillment solutions to AI-driven advertising tools, the conference offered a glimpse into Amazon’s evolving ecosystem….

With eCommerce continuing to grow exponentially, and even previously hesitant brick-and-mortar brands starting to participate, Retail Media finds itself at a time of unprecedented potential. With so much consumer attention directed toward the industry, getting brands properly positioned in the digital advertising space has never been more critical. But in this ever-evolving landscape, brands face…

What began as a one-day event called Prime Day in July 2015 has transformed into multiple events throughout the year. Today, we’re walking through our strategy and approach to these major Amazon shopping events, so you can apply our learnings to the next one — Prime Big Deal Days — to be held October 8-9….

MindgruveMacarta, a global performance marketing, retail media and data-tech company, today announced its merger with Icon Commerce, the largest independent commerce agency in the Midwest. This strategic move further solidifies MindgruveMacarta’s commitment to delivering innovative, data-driven marketing solutions while expanding its expertise across in-store retail, marketplace, and direct-to-consumer commerce. “We are proud to announce we’ve…

Navigating the Narrow Straits of Retail Media Creative Imagine this: A vibrant, innovative skincare brand known for its quirky, bold advertising campaigns finds itself at the threshold of a major retail media platform. Eager to make a splash in a new market, the brand prepares to unleash its latest campaign, filled with the same humor…

MindgruveMacarta has once again been recognized on the prestigious Inc. 5000 list, “America’s Fastest-Growing Private Companies.” This marks the seventh consecutive year for Mindgruve and the fourth consecutive year for Macarta to achieve this distinguished honor. This dual recognition highlights our continued commitment to innovation, excellence, and growth within the marketing and advertising industry. MindgruveMacarta…

Amazon Inspire, the e-comm giant’s answer to the lure of social shopping, offers consumers a personalized feed of shoppable videos and photos. Designed to make Amazon a go-to destination for recreational shopping and discovery, Inspire offers customers an immersive, personalized feed of shoppable videos and photos tailored to their interests. Amazon has embraced this trend…