Californians recently had the chance to vote on Proposition 24, also known as the Consumer Privacy Rights Act (CPRA). Broadly speaking, it’s meant to expand the preexisting California Consumer Privacy Act (CCPA) and give consumers more control over how companies use their data. It also eliminates the ability of those companies to fix violations before…

Amazon’s Demand-Side Platform (DSP) helps brands move shoppers down the funnel. More specifically, this unique advertising platform serves ads at the right moment based on specific, interest-based audience segmentation and bridges the gap between brand discovery and purchase. Amazon has rolled out a number of features to the Demand-Side Platform since its launch, perhaps the…

Only 100 shops can earn a coveted spot on AdWeek’s Fastest Growing Agencies list. According to the announcement, the 2020 honorees come from around the world, span nearly every imaginable category—creative, B-to-B, performance, full-service—and clearly demonstrate why brands rely on their expertise and resourcefulness to ensure success. Mindgruve reported an impressive 81% growth rate. With…

There is a wide variety of terms associated with Amazon marketing. Below is a glossary of the most common of them, including relevant acronyms, to help novices and experts alike more effectively navigate the Amazon platform. For more on Amazon, check out our other articles on Amazon marketing strategies and how to plan for Prime…

For the first time, Prime Day didn’t take place in mid-July. Amazon, instead, refocused its efforts on meeting high consumer demand for products like PPE, cleaning supplies, dry goods and more. As an alternative to perhaps the most anticipated sales event of the year, the company hosted what it dubbed the “Big Style Sale.” Shoppers…

The Google ecosystem exists to present the most relevant information to a user. One of the most effective ways is Google Ad extensions. These unique ad formats are about one thing: providing additional information, which empowers a user to self-select where on an advertiser’s website they would like to land. Since their introduction, Google has…

SEO monitoring is crucial to optimizing your website, measuring the effectiveness of your efforts and identifying and fixing errors quickly. “How to Monitor On-Page SEO Efforts” is the first of a three-part series in which we will outline how to maximize the ROI of this critical tactic. What is On-Page SEO? On-page SEO is the…

Macarta, a Mindgruve Ventures company, provides end-to-end consulting, marketing and channel management to drive sales and increase revenue for brands on Amazon. More specifically, its core Amazon marketing services include account launch, product management, content optimization, analytics, competitor research and channel advertising.  “With more than 200 million unique monthly visitors in the U.S. alone and…

Since 2018, Facebook’s algorithm has been rapidly changing to make users’ time on the platform more meaningful and valuable. In an effort to be more transparent and give users control of what they see, Facebook made critical updates in early 2020.  What is the Facebook Ads Algorithm? The Facebook Algorithm works to serve ads to…

Like so many parts of life, COVID-19 has upended the ways people shop. As a result, brands, their stores and ecommerce channels are pivoting on a daily basis to stay relevant and reach their customers in meaningful ways. We sat down with Anna Kaplan, Mindgruve’s VP of Account Management, to discuss the changes to expect…