After postponing to remove 3rd party tracking cookies from Chrome in 2022 to 2023, it took Google less than a year to drop FLoC after much negative industry feedback (privacy concerns, lack of attribution, it’s a black box, along with other worries), and announced their new replacement, Topics API in January of this year. What…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Stop Buying Instagram Followers. Use This Plan Instead.
Stop Buying Instagram Followers. Use This Plan Instead. Some say it’s part of human nature to be impatient. We see it often in diets — people want quick and easy ways to get the results they want. They’re not willing to put in the work. Unfortunately, the truth is you have to make small consistent…
Read MoreThe Formula for Powerful Writing: Volume 4
In the last three volumes of our Powerful Writing Series, we laid out the case that compelling writing often hinges on mastering the formulas—even the sleights of hand—within the text itself just as much as it relies on the writer’s talent. (We also urged you to watch Moonstruck, and we confess that whatever happened to…
Read MoreAn Accessible Website is Crucial for Your Business. Here’s Why.
If you’re wondering what accessibility means and how to get started making your website accessible, you’re in the right place. Let’s take a look at what it means to create an accessible website and provide some high-level tips on how to achieve it. Before getting started, we need to understand why accessibility matters, and how external factors…
Read MoreHow to Leverage Heatmapping Tools to Improve UX
Most marketers spend the majority of their time optimizing campaigns to drive qualified traffic to their site. However, one aspect of the conversion funnel is often neglected… user behavior on your website. In my opinion, not enough marketers focus on understanding how users behave on their websites, and even fewer have a strategy to continuously…
Read MoreNavigating the Metaverse
Not sure what the Metaverse even is? Don’t worry, we weren’t totally sure either once Mark Zuckerberg released Meta (formerly known as Facebook) and created an entire universe online. With an emphasis on social connection, this could be the newest way our real world and digital spaces intertwine. Mark Zuckerberg, founder of Facebook, launched Meta…
Read MoreThe Formula for Powerful Writing: Volume 3
Good writing follows the rules. Great writing is when you know how to break them. Welcome – it’s week three of our Powerful Writing Series. If you’ve followed along with our previous iterations, you already know the drill here. And if you missed Volume 1 and Volume 2, catch up on them when you can. …
Read MoreMindgruve Lands in the Top 3% of Agencies on Google
Mindgruve has some exciting news to share! We are now in the top 3% of agencies to receive the Google Premier Partner status. Becoming a Google Partner means that we’re now recognized for maximizing campaign success for clients, driving client growth by maintaining client campaigns, and demonstrating Google Ads skills and expertise with certifications. As…
Read MoreHow to Handle Negative Comments on Social Media
Social media plays an integral part in your company’s overall marketing and communication strategy. Having a social media presence helps you build brand awareness and acts as a gateway of communication that portrays your organization’s message. As your company grows its online presence, social engagement increases, and criticism and negative comments tend to be inevitable….
Read More2022 SEO Trends: All About the Content
2022 is shaping up to be a pivotal year for SEO and passage indexing, as Google is putting more emphasis on user intent and the changes in mobile scrolling. In order to rank ahead of the competition with these new changes, it’s crucial to focus on your website content. If you want to outrank competitors,…
Read MoreTop Reasons Why Your Company Should Consider Leveraging LinkedIn
Creating an account on LinkedIn is an excellent opportunity for large or small businesses specializing in various industries. LinkedIn allows your organization to build a sustainable and trusted brand online while creating brand awareness and engaging with professional audiences on a global scale. Your business page on LinkedIn allows you to tell your organization’s story,…
Read MoreThe Rise of Retail Media Networks
For years, retailers have advertised by buying ad placements across the web to promote their overall brand, products, and deals. However, in the past few years, retailers like Lowe’s and Best Buy are jumping on to a trend that we only expect to see increase throughout 2022: the rise of retailer media networks. Now, instead…
Read MoreThe Formula of Powerful Writing: Volume 2
Great writing isn’t always divine inspiration. Sometimes, it’s a simple formula. A few weeks back, we kicked off our Powerful Writing Series with Anaphora, Polysyndeton, and Cumulative Sentences. If you’re new to writing or feel intimidated by the process, don’t sweat it. Writing is an art, but it’s also an exercise in crafting illusion. Behind…
Read MoreGoogle Analytics v.s. Google Analytics 360
Google Analytics 360 is a robust tool. It can be viewed as the enterprise version of standard Google Analytics with the added benefit of unified reporting, which provides a roll-up of data from multiple Google Analytics properties into a single view. This is inherently useful for larger organizations that may have multiple brands living under…
Read MoreTips to Optimize Your Brand’s Social Media Presence
Why optimize? Having a social media presence is a new cultural norm. In fact, according to Backlinko, 56.8% of the world’s population has some sort of social media presence, with the average person having 8.4 different social accounts. That’s a lot of potential touchpoints and opportunities for your brand to have, which is why most…
Read MoreThe Formula of Powerful Writing
Great writing takes strategy. Once you know the formula, you can emulate it in your own work. When we think of great works of prose or poetry, the images that pool in our mind are of Emerson wandering through the forest, or John Addams penning at his desk deep into the night, the halo of…
Read More2022 Marketing Trends: What to Expect in Digital Marketing
What can marketers expect in 2022? We expect to get more comfortable with our new normal in 2022, with many returning to pre-pandemic activities, despite Omicron’s spread. It’s to be determined what this will mean in future months, but marketing trends, at least, are optimistic. eMarketer projects total media ad spend in the US will…
Read MoreWhich Data Visualization Tool Reigns Supreme?
Choosing the data visualization tool that’s right for you, your company, or your clients can be overwhelming. From financial considerations to data integrations to the visualizations themselves, there are several factors to consider. Though there are a number of tools available in the market, we’ll take a look at two of the most common data…
Read MoreThe Future of Youtube Advertising
As Youtube continues to grow in size and value, the Google-owned company is consistently testing new ways to help brands reach their target audience through advertising. Youtube advertising has become one of the largest centers for digital ads right after Facebook and Amazon, with reported ad revenue of $20 billion last year alone. In order…
Read MoreHow to Craft Holiday Messaging for Your Brand
Holiday Advertising: How to Craft Messaging that Naturally Ties Into the Holiday Season The key is simple: Don’t do holiday-themed ads just to do holiday-themed ads — consider how your brand actually ties into the holiday season. In doing so, not only will you maintain brand identity throughout the most wonderful time of the year,…
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