MindgruveMacarta, a global performance marketing, retail media and data-tech company, today announced its merger with Icon Commerce, the largest independent commerce agency in the Midwest. This strategic move further solidifies MindgruveMacarta’s commitment to delivering innovative, data-driven marketing solutions while expanding its expertise across in-store retail, marketplace, and direct-to-consumer commerce. “We are proud to announce we’ve…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Google Monopoly, What it Means & The Future of Search
Earlier this month, a federal judge ruled that Google violated antitrust laws in a landmark case that the Department of Justice brought against the tech giant. Today we are going to explore what this means for advertisers. Any company that spends money on Google Ads should look into some of the details of the case,…
Read MoreNavigating the Narrow Straits of Retail Media Creative
Navigating the Narrow Straits of Retail Media Creative Imagine this: A vibrant, innovative skincare brand known for its quirky, bold advertising campaigns finds itself at the threshold of a major retail media platform. Eager to make a splash in a new market, the brand prepares to unleash its latest campaign, filled with the same humor…
Read MoreGoogle’s Decision to Retain Third-Party Cookies: What It Means for Marketers
Google’s news headlines have been dominated by a federal judge’s ruling on antitrust violations lately. But the tech giant has also made waves by announcing it no longer plans to deprecate third-party cookies in its Chrome web browser. Third-Party Cookies & Privacy Concerns Third-party cookies are among the most fundamental components for advertisers to track…
Read MoreMindgruveMacarta Lands on the Inc. 5000 List for Seven Consecutive Years
MindgruveMacarta has once again been recognized on the prestigious Inc. 5000 list, “America’s Fastest-Growing Private Companies.” This marks the seventh consecutive year for Mindgruve and the fourth consecutive year for Macarta to achieve this distinguished honor. This dual recognition highlights our continued commitment to innovation, excellence, and growth within the marketing and advertising industry. MindgruveMacarta…
Read MoreMercado Libre’s 25th Anniversary: Celebrating LATAM’s Go-to Marketplace
On August 2nd, MindgruveMacarta will be celebrating the anniversary of Mercado Libre, a retail media and ecommerce giant in Latin America that has shaped how we buy, sell, and do business. Founded in Argentina in 1999, Mercado Libre has grown to operate in 18 countries, emerging as one of Latin America’s leading ecommerce platforms. Originally…
Read MoreWhat is Amazon Inspire and How Can Sellers Utilize It?
Amazon Inspire, the e-comm giant’s answer to the lure of social shopping, offers consumers a personalized feed of shoppable videos and photos. Designed to make Amazon a go-to destination for recreational shopping and discovery, Inspire offers customers an immersive, personalized feed of shoppable videos and photos tailored to their interests. Amazon has embraced this trend…
Read MoreRetail Media: Rapidly Growing, and the Path to Consolidation
It’s no surprise that Retail Media is growing faster than almost any other form of ad spend, with a growth of 22% this last year alone. The adoption of retail media has gained extra momentum in the past few years by the continuing deprecation of third-party cookie tracking, and more stringent privacy frameworks. Since first-party…
Read MoreMindgruveMacarta Celebrates Stephen Reagan and Ellyn Savage as San Diego Business Journal 40 Next Top Business Leaders Under 40 Finalists
We are proud to announce that two of MindgruveMacarta’s executive team members, Stephen Reagan and Ellyn Savage, have been honored as San Diego Business Journal 40 Next Top Business Leaders Under 40 finalists. This prestigious accolade recognizes professionals in the San Diego area, under the age of 40, who have demonstrated remarkable leadership, innovation, and…
Read MoreCannes Lions 2025 – 5 Reasons Why You Have To Be There Next Year
If you work with advertising, Cannes is your place to do business. Brands, agencies, martechs and more – the upper echelon of the digital media ecosystem is at Cannes in June. The Cannes Lions International Festival of Creativity is the ‘crème de la crème’ of the advertising world. That’s why I say and repeat –…
Read MorePrime Day 2024: Marketing Strategy Tips for Retailers
It’s finally summer, which means Prime Day is right around the corner, and suspense-loving Amazon has finally released the official dates: Amazon Prime Day 2024 will take place on July 16th & 17th. As the global leader in e-commerce, Amazon holds immense influence over consumer trends and industry standards. Amazon Prime Day (and the Prime…
Read MoreDigiday Programmatic Summit: Key Takeaways from MindgruveMacarta Attendees
MindgruveMacarta attended Digiday’s Programmatic Summit in Palm Springs last month. Here’s a rundown of our key takeaways: 1. Navigating the Cookieless Future Cookie deprecation being pushed out by Google doesn’t make cookieless strategies and pivots less urgent. We already see major data loss in ad servers that rely on cookies for attribution and from channels that…
Read MoreHealthcare Marketing Series Part 2: Lead Quality in Healthcare
Part 2: Lead Attributes and HIPAA Compliance We are continuing on our journey to dive into lead quality in the healthcare industry and how it impacts organizations and marketers. In the first part of this series, we touched on the definition of leads along with the tactics used by companies to generate quality leads. In…
Read MoreFinancial Services Marketing Series Part 2: Finding Your Best Customers With Google Ads
Part 2: Building Out Your First Set of Google Financial Marketing Campaigns In Part 1 of our series, we discussed how financial institutions can identify their best customers and products, and established how to measure their success on Google Ads. Now let’s get more granular about how to build a paid search campaign. We’ll discuss…
Read MoreHow to Get Ready for Amazon Prime Day, Walmart Plus Week & Target Circle Week in 2024
The biggest weeks of online sales are fast approaching, and it’s time to get prepared. We’re talking about Prime Day, Walmart Plus Week, and Target Circle Week — all happening simultaneously this summer. While most deadlines for deal submissions have already passed, there’s still time to refine your strategy and ensure you’re ready to make…
Read MoreMindgruveMacarta: First Independent Agency Worldwide to Earn Amazon Ads AMC Service Provider Badge
MindgruveMacarta is proud to announce that we have been awarded the prestigious Amazon Ads AMC Service Provider badge, making us one of the first independent, global marketing agencies to receive this level of recognition. Our advanced AMC capability, coupled with our Amazon Marketing Cloud certification, enables us to provide deeper insights, precise targeting, and more…
Read MoreMindgruveMacarta: Global Leaders in Performance Marketing and Retail Media Merge
Leading independent agencies Mindgruve and Macarta are proud to announce their official merger into a single powerhouse brand, MindgruveMacarta. This new company brings together two of the fastest-growing agencies in the U.S., according to Adweek, to unite their award-winning expertise in performance marketing, retail media, and analytics into a seamless, integrated offering. With more than…
Read MoreMindgruve Named Among the Fastest Growing Companies in the Americas
For the second year in a row, Financial Times has included Mindgruve in its list of the 500 fastest growing companies across North, Central, and South America. With this international accolade, Mindgruve joins a peer group of game-changing companies such as Tesla, Etsy, DocuSign, Roku, and The Trade Desk. “It’s always been our mission to…
Read MoreNavigating the Cookie Crumble: A Guide for DSP Users
In the digital world, ‘cookies’ refers to a small piece of data sent from a website and stored on the user’s computer. Cookies are made to be a reliable mechanism for websites to remember useful information and record the user’s browsing activity. In the past, advertisers utilizing Demand-Side Platforms (DSPs) relied heavily on cookies to…
Read MoreFinancial Services Marketing Series Part 1: Finding Your Best Customers With Google Ads
Part 1: Setting the Foundation for Success in Marketing Financial Products & Services on Google To pay or not to pay for marketing traffic — that is the question. Will customers find you if you don’t pay for traffic from Google? Will you lose customers to larger competitors? Worse, will you lose them to an…
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