With eCommerce continuing to grow exponentially, and even previously hesitant brick-and-mortar brands starting to participate, Retail Media finds itself at a time of unprecedented potential. With so much consumer attention directed toward the industry, getting brands properly positioned in the digital advertising space has never been more critical. But in this ever-evolving landscape, brands face…

What began as a one-day event called Prime Day in July 2015 has transformed into multiple events throughout the year. Today, we’re walking through our strategy and approach to these major Amazon shopping events, so you can apply our learnings to the next one — Prime Big Deal Days — to be held October 8-9….

MindgruveMacarta, a global performance marketing, retail media and data-tech company, today announced its merger with Icon Commerce, the largest independent commerce agency in the Midwest. This strategic move further solidifies MindgruveMacarta’s commitment to delivering innovative, data-driven marketing solutions while expanding its expertise across in-store retail, marketplace, and direct-to-consumer commerce. “We are proud to announce we’ve…

Navigating the Narrow Straits of Retail Media Creative Imagine this: A vibrant, innovative skincare brand known for its quirky, bold advertising campaigns finds itself at the threshold of a major retail media platform. Eager to make a splash in a new market, the brand prepares to unleash its latest campaign, filled with the same humor…

MindgruveMacarta has once again been recognized on the prestigious Inc. 5000 list, “America’s Fastest-Growing Private Companies.” This marks the seventh consecutive year for Mindgruve and the fourth consecutive year for Macarta to achieve this distinguished honor. This dual recognition highlights our continued commitment to innovation, excellence, and growth within the marketing and advertising industry. MindgruveMacarta…

Amazon Inspire, the e-comm giant’s answer to the lure of social shopping, offers consumers a personalized feed of shoppable videos and photos. Designed to make Amazon a go-to destination for recreational shopping and discovery, Inspire offers customers an immersive, personalized feed of shoppable videos and photos tailored to their interests. Amazon has embraced this trend…

We are proud to announce that two of MindgruveMacarta’s executive team members, Stephen Reagan and Ellyn Savage, have been honored as San Diego Business Journal 40 Next Top Business Leaders Under 40 finalists. This prestigious accolade recognizes professionals in the San Diego area, under the age of 40, who have demonstrated remarkable leadership, innovation, and…

It’s finally summer, which means Prime Day is right around the corner, and suspense-loving Amazon has finally released the official dates:  Amazon Prime Day 2024 will take place on July 16th & 17th. As the global leader in e-commerce, Amazon holds immense influence over consumer trends and industry standards. Amazon Prime Day (and the Prime…

Part 2: Lead Attributes and HIPAA Compliance We are continuing on our journey to dive into lead quality in the healthcare industry and how it impacts organizations and marketers. In the first part of this series, we touched on the definition of leads along with the tactics used by companies to generate quality leads. In…

The biggest weeks of online sales are fast approaching, and it’s time to get prepared. We’re talking about Prime Day, Walmart Plus Week, and Target Circle Week — all happening simultaneously this summer. While most deadlines for deal submissions have already passed, there’s still time to refine your strategy and ensure you’re ready to make…