Over the past twenty years, as digital outlets evolved into what they are today, marketing decision-making has become increasingly complex. Consumers’ attention is split across a multitude of vehicles—gone are the days of bucketing your budget into TV, print and radio while feeling confident that your target customer is receiving your message. So, too, are… Continue Reading
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Mindgruve Selected as Agency of Record for Martinelli’s
San Diego, Calif., (November 3, 2016) – Mindgruve, one of the fastest growing marketing and technology firms in the nation, has been selected as the agency of record for S. Martinelli & Company. Martinelli’s, a brand founded nearly 150 years ago, produces some of the top selling sparkling ciders and apple juices in the nation…. Continue Reading
Chad Robley Selected as Finalist for San Diego Business Journal’s Most Admired CEO Award
Mindgruve leader among San Diego’s top bosses vying for highest honor SAN DIEGO, Calif. Jan. 29, 2016. Mindgruve CEO Chad Robley has been chosen as a finalist for the 2016 Most Admired CEO. Awarded by the San Diego Business Journal, San Diego’s highest business honor recognizes CEO’s for outstanding achievements both in business and the… Continue Reading
Programmatic TV: What is it, How Does it Work and What are the Benefits?
What is programmatic TV? As Digiday.com explains, programmatic TV is “[t]he technology automated and data driven way to buy and deliver ads against TV content. This includes digital TV ads served across web, mobile devices and connected TV.” But how does programmatic TV buying actually work? What are the benefits? And if it is all that great,… Continue Reading
Chad Robley & Lucie Greene Talk Gen Z
Lucie Greene, Worldwide Director of Innovation at J. Walter Thompson, recently published her Generation Z trend report, which includes more than 70 pages of research, analysis, and brand examples offering insights as to where our culture is headed and how to best reach our newest generation of consumers. During Interactive Day 2015’s keynote, Mindgruve’s CEO,… Continue Reading
17 Facebook & Email Marketing Best Practices
Facebook is uniting efforts with several partners, including email marketing platform Mailchimp, to help small and medium businesses take advantage of their digital potential. On June 4th, the Boost Your Business with Facebook half-day conference stopped in San Diego. And of course Mindgruve had to be there! Expert panelists, guests, partners and the Facebook team… Continue Reading
13 Takeaways from Mary Meeker’s Report: 2015 Internet Trends
Every year, famous “Queen of the Net” Mary Meeker from venture capital firm KPCB, presents “The Internet Report.” This year, it comes in at a whopping 196 slides. We’ve condensed it to 13 key points that we, as marketers, care about most and think you should know: Internet users grew from less than 1% of… Continue Reading
Brands Winning and Losing at SXSW
Thousands of the brightest minds in emerging technology descended upon Austin, Texas, as South By Southwest (SXSW) kicked off the Interactive portion of its annual festival March 11-15, 2015. Eager to engage the legions of technologists, marketers and agencies in attendance, a long list of brands set up shop inside the event and around the… Continue Reading
Google Leadership Invites Mindgruve
Media Director to Collaborate at Google HQ
For a giant like Google, staying on top of its game means constantly improving its products and services. The best way to do that is by leveraging the knowledge and expertise of trusted industry partners. That’s why the Google team recently invited Mindgruve Media Director Steven Hellbusch – and only four other leading agency business… Continue Reading
Chad Robley Nominated to Become San Diego’s Most Admired CEO
Mindgruve CEO stands with San Diego’s top business leaders as their achievements are honored. SAN DIEGO, Calif. Jan. 26, 2015 – Mindgruve CEO Chad Robley has been nominated by the San Diego Business Journal for the 2015 Most Admired CEO Award. The event, to be held January 28, 2015, honors CEOs in San Diego for… Continue Reading
Why Mobile-Friendly Websites Will Win In 2015
Introducing Google’s New Mobile Guidelines & Tools It’s no longer a surprise, we all know that online mobile usage is growing at the speed of light and quickly taking over desktop usage across industries. As a result, mobile search and mobile applications are the first touchpoints between users and brands. 2014 was already announced as… Continue Reading
Chad Robley Talks The ‘Digital Madison Avenue’
Thursday, November 20, 2014 Mindgruve’s Cofounder and CEO, Chad Robley, will sit among a panel of industry experts and lead discussions around digital marketing within Downtown San Diego, and how it has emerged as a vibrant and growing cluster within the greater tech ecosystem. The panel – Downtown San Diego: The “Digital Madison Avenue” –… Continue Reading
Why Programmatic Buying Is Growing in Popularity
It seems as if marketers move further and further away from direct buys and fall more into the world of programmatic buying. An article on Ad Exchanger by Sarah Sluis states that 87% of brands and agencies plan to spend 50% more on programmatic ad buys. Advertising Age is projecting that $9.8 billion will be… Continue Reading
7 Reasons Why You Want to Add Mobile Targeting to Your Marketing Campaign
Every marketer encounters the battle of deciding where to put his or her digital marketing dollars. Do you choose to run a desktop-only campaign? Is mobile and tablet-specific targeting really worth it? Here are seven simple reasons why mobile marketing can increase your brand’s ROI.
Chad Robley & Mike Hodges Awarded American Advertising Federation Silver Medal Award
San Diego, CA – October 24, 2014 – Mindgruve Cofounder and CEO, Chad Robley, and U-T San Diego President and COO, Mike Hodges, were awarded the American Advertising Federation Silver Medal Award at the Brand Diego Award ceremony on October 23. The AAF Silver Medal Award Program recognizes men and women who have made outstanding contributions… Continue Reading
Mindgruve Wins Gold W3 Award
“Welcome to Beverly Hills.” Or so it says on the homepage of our award-winning site for the Beverly Hills CVB, LoveBeverlyHills.com! That’s right. Mindgruve has been honored with a Gold W3 Award in the General Website – Tourism category. The responsive design allows users to seamlessly check out upcoming events, local restaurants, shops, and places… Continue Reading
The Sweet Spot: How to Avoid Being “Too Salesy” on Social Media
Lately, we’ve been tasked to think of ways to market a product via social media without making the tweet or post sound “too salesy.” Sound familiar? After all, with nearly 60% of Facebook and Instagram users and 46% of Twitter users logging on every day, your brand better speak to the masses in the most… Continue Reading
Mindgruve Wins Ad Age Healthcare Award
Modern Healthcare & Advertising Age honored Mindgruve with a Silver Healthcare Marketing IMPACT Award! Competing against a wide variety of quality entries from nationally recognized healthcare brands, our efforts in MDVIP’s “National Doctors’ Day” digital marketing campaign won silver in the Digital Category. The award recognizes healthcare’s best advertising, marketing, promotion, and communication campaigns on… Continue Reading
Mindgruve Nominated for Brand Diego’s Agency of the Year Award
SDX’s Brand Diego Awards has nominated Mindgruve in its Agency of the Year category! Agencies will be evaluated on innovation, skill, leadership, and commitment to the San Diego community, among other qualities. In addition, our very own Michael Bowen, Director of Performance Marketing, has been nominated for Agency Professional of the Year! Running for its… Continue Reading
Mobile Email Marketing: Avoiding the ‘Unsubscribe’
To put it simply, we’re living in the age of screens. Screens of all sizes, of different operating systems, and all have their own set of rules for mobile content. According to a study done by Business Insider, the global smart phone penetration exploded from 5% in 2009 to 22% by the end of 2013…. Continue Reading