It’s 2019 and nearly everyone has a built in assistant – voice assistant that is. Voice technology and its underlying software – voice recognition, artificial intelligence, natural language processing and beyond – is evolving rapidly and becoming omnipresent. With the rise of position zero, the coveted search result spot that voice assistants are pulling from,…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
What the disruption to TV advertising means for marketers
TV advertising is still one of the most powerful and influential tactics. Since the 1950s, the television has been the centerpiece in living rooms across the country. As soap operas, sitcoms, documentaries and more captivated people, marketers were afforded opportunities to do the same, creating one of the most effective advertising mediums ever. Today, TVs…
Read MoreMindgruve Named to Inc. 5000
Mindgruve was named to Inc. 5000, joining America’s fastest-growing private companies in 2018. To be eligible, companies must be independent and privately held U.S.-based businesses that generated at least $100,000 in revenue in 2014 and at least $2 million in revenue in 2017. Mindgruve ranks #3925 overall, #615 of 741 in California, #379 of…
Read MoreBig Idea, Small Thinking
Since the Creative Revolution in the 1960s, industry heavyweights like David Ogilvy and George Lois have touted the proverbial “big idea” as the driving force behind the world’s greatest advertising campaigns. They weren’t wrong. But every great campaign—hell, every great creative endeavor—begins with a microscopic thought or insight. Isaac Newton allegedly conceived the theory of…
Read MoreThe First Annual Gruvie Awards
It was the black tie, black carpet event that made everyone question their careers. Winners were presented with trophies that left them feeling honored-ish. The rest were breathing sighs of relief between sips of their craft cocktails. The night was unforgettable. We’re pretty sure. Fortunately, we captured video and pictures. Or as the judge will…
Read MoreMindgruve Recognized for Outstanding Community Service
Mindgruve is set to receive the Horizon Award from Serving Seniors, a local non-profit dedicated to serving free, healthy meals to underprivileged senior citizens. The award recognizes a standout company and its volunteers for their ongoing dedication to the organization. Having worked with Serving Seniors for nearly a decade, Mindgruve Operations Manager Andy Bower captains…
Read MoreMindgruve Takes Home Eight ADDYs
Mindgruve was honored with two Silvers, three Bronzes and three People’s Choice awards at the 2018 ADDYs. Junior Copywriter, Erik Sena, also received one Gold and two Silver ADDYs for student work. The full list included: SleepScore Identity System Silver, Cross Platform and People’s Choice Martinelli’s Icons Silver, Elements of Advertising Martinelli’s “Lost…
Read MoreChad Robley Named to San Diego Business Journal’s 500 Influential Business Leaders List
Mindgruve co-founder and CEO Chad Robley has been named to San Diego Business Journal’s San Diego 500: The Book of Influential Business Leaders list. Curated by the San Diego Business Journal newsroom, this coveted list recognizes local business leaders across various industries who serve key roles within the community, champion civic initiatives and help strengthen…
Read MoreMindgruve Named Agency of Record for United Capital Financial Advisers
San Diego, Calif., (October 5, 2017) – Mindgruve, one of the fastest growing marketing and technology agencies in the nation, was recently named the Agency of Record for United Capital Financial Advisers. Founded in 2005, United Capital is the first and largest Financial Life Management firm with more than 80 offices nationwide and over $19…
Read MoreThe Roundup – September 2017 Edition
Each month, we recap the biggest industry news by rounding up a handful of can’t-miss articles. In September, we saw tech giants spend big on television, heard a call for marketers to refocus on awareness, noticed missed opportunities on YouTube and more. Why Tech Giants Like Google and Amazon Are Spending Big On TV…
Read MoreMindgruve Expands Client Service Offerings With Macarta Partnership
Mindgruve, one of the fastest growing marketing and technology agencies in the nation, recently announced its strategic partnership with Macarta (www.macarta.com). Headquartered in Denver, CO, Macarta is a strategy consultancy firm and outsourcing partner focused on helping brands and retailers optimize sales and grow revenue on Amazon. “Amazon has reimagined the online retail world. Brands…
Read MoreMindgruve Earns Five ADDYs at 2017 American Advertising Awards
Mindgruve was recognized for its creative excellence at the 2017 American Advertising Awards District 15 Competition, earning one Gold and four Silver ADDYs. The winning work included: Unity Point Health “Don’t Treat Yourself” Gold, Internet Commercial & Silver, Integrated Campaign San Diego Zoo Anniversary Celebration Silver, Microsite (http://sandiegozoo100.org/) Martinelli’s “First Love” Silver, Microsite…
Read MoreChad Robley Is Finalist for San Diego Business Journal’s 2017 CEO Award
For a second consecutive year, Mindgruve cofounder and CEO Chad Robley has been selected as a finalist for San Diego Business Journal’s Most Admired CEO Award. The coveted honor recognizes the achievements of local industry leaders within their respective companies and the communities in which they serve. At the helm of Mindgruve, one of the…
Read MoreBrands Embrace Virtual Reality as a Storytelling Tool for Their Content Marketing
As technology advances, the Jetsons-like future of self-driven cars, robot security guards, and smart devices is slowly becoming the norm. Virtual reality (VR), in particular, is no longer a distant pipe dream. While still new, a bit clunky, and expensive, it’s also emerging as a go-to tool for content marketing. As with any trend, brands…
Read More7 Need to Know 2017 Marketing Trends
1. Digital ad spend is on par with TV now. The balance shifted faster than expected and digital spend will likely exceed TV next year. Spend isn’t moving away from TV to digital, but rather from Print and Local media, according to eMarketer. For the digital space, we’re seeing a consolidation of tech and publishing…
Read MoreMindgruve Named 2016 Agency of the Year
Mindgruve was recently named Agency of the Year at the 2016 Brand Diego Awards. The event is sanctioned by the American Advertising Federation, the industry’s largest and most representative competition recognizing the creative spirit of excellence in the art of advertising. Among other criteria, agencies are judged based on the uniqueness of their positioning and…
Read MoreWhat Is Your Optimal Media Mix?
Over the past twenty years, as digital outlets evolved into what they are today, marketing decision-making has become increasingly complex. Consumers’ attention is split across a multitude of vehicles—gone are the days of bucketing your budget into TV, print and radio while feeling confident that your target customer is receiving your message. So, too, are…
Read MoreMindgruve Selected as Agency of Record for Martinelli’s
San Diego, Calif., (November 3, 2016) – Mindgruve, one of the fastest growing marketing and technology firms in the nation, has been selected as the agency of record for S. Martinelli & Company. Martinelli’s, a brand founded nearly 150 years ago, produces some of the top selling sparkling ciders and apple juices in the nation….
Read MoreChad Robley Selected as Finalist for San Diego Business Journal’s Most Admired CEO Award
Mindgruve leader among San Diego’s top bosses vying for highest honor SAN DIEGO, Calif. Jan. 29, 2016. Mindgruve CEO Chad Robley has been chosen as a finalist for the 2016 Most Admired CEO. Awarded by the San Diego Business Journal, San Diego’s highest business honor recognizes CEO’s for outstanding achievements both in business and the…
Read MoreProgrammatic TV: What is it, How Does it Work and What are the Benefits?
What is programmatic TV? As Digiday.com explains, programmatic TV is “[t]he technology automated and data driven way to buy and deliver ads against TV content. This includes digital TV ads served across web, mobile devices and connected TV.” But how does programmatic TV buying actually work? What are the benefits? And if it is all that great,…
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