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Learn the latest trends and best practices from our thought leaders and industry experts.

Chad Robley Is Finalist for San Diego Business Journal’s 2017 CEO Award

For a second consecutive year, Mindgruve cofounder and CEO Chad Robley has been selected as a finalist for San Diego Business Journal’s Most Admired CEO Award. The coveted honor recognizes the achievements of local industry leaders within their respective companies and the communities in which they serve. At the helm of Mindgruve, one of the…

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7 Need to Know 2017 Marketing Trends

1. Digital ad spend is on par with TV now. The balance shifted faster than expected and digital spend will likely exceed TV next year. Spend isn’t moving away from TV to digital, but rather from Print and Local media, according to eMarketer. For the digital space, we’re seeing a consolidation of tech and publishing…

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Mindgruve Named 2016 Agency of the Year

Mindgruve was recently named Agency of the Year at the 2016 Brand Diego Awards. The event is sanctioned by the American Advertising Federation, the industry’s largest and most representative competition recognizing the creative spirit of excellence in the art of advertising. Among other criteria, agencies are judged based on the uniqueness of their positioning and…

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What Is Your Optimal Media Mix?

Over the past twenty years, as digital outlets evolved into what they are today, marketing decision-making has become increasingly complex. Consumers’ attention is split across a multitude of vehicles—gone are the days of bucketing your budget into TV, print and radio while feeling confident that your target customer is receiving your message. So, too, are…

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Mindgruve Selected as Agency of Record for Martinelli’s

San Diego, Calif., (November 3, 2016) – Mindgruve, one of the fastest growing marketing and technology firms in the nation, has been selected as the agency of record for S. Martinelli & Company. Martinelli’s, a brand founded nearly 150 years ago, produces some of the top selling sparkling ciders and apple juices in the nation….

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Programmatic TV: What is it, How Does it Work and What are the Benefits?

What is programmatic TV? As Digiday.com explains, programmatic TV is “[t]he technology automated and data driven way to buy and deliver ads against TV content. This includes digital TV ads served across web, mobile devices and connected TV.” But how does programmatic TV buying actually work? What are the benefits? And if it is all that great,…

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Chad Robley & Lucie Greene Talk Gen Z

Lucie Greene, Worldwide Director of Innovation at J. Walter Thompson, recently published her Generation Z trend report, which includes more than 70 pages of research, analysis, and brand examples offering insights as to where our culture is headed and how to best reach our newest generation of consumers. During Interactive Day 2015’s keynote, Mindgruve’s CEO,…

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17 Facebook & Email Marketing Best Practices

Facebook is uniting efforts with several partners, including email marketing platform Mailchimp, to help small and medium businesses take advantage of their digital potential. On June 4th, the Boost Your Business with Facebook half-day conference stopped in San Diego. And of course Mindgruve had to be there! Expert panelists, guests, partners and the Facebook team…

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13 Takeaways from Mary Meeker’s Report: 2015 Internet Trends

Every year, famous “Queen of the Net” Mary Meeker from venture capital firm KPCB, presents “The Internet Report.” This year, it comes in at a whopping 196 slides. We’ve condensed it to 13 key points that we, as marketers, care about most and think you should know: Internet users grew from less than 1% of…

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Brands Winning and Losing at SXSW

Thousands of the brightest minds in emerging technology descended upon Austin, Texas, as South By Southwest (SXSW) kicked off the Interactive portion of its annual festival March 11-15, 2015. Eager to engage the legions of technologists, marketers and agencies in attendance, a long list of brands set up shop inside the event and around the…

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Google Leadership Invites Mindgruve
Media Director to Collaborate at Google HQ

For a giant like Google, staying on top of its game means constantly improving its products and services. The best way to do that is by leveraging the knowledge and expertise of trusted industry partners. That’s why the Google team recently invited Mindgruve Media Director Steven Hellbusch – and only four other leading agency business…

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Why Mobile-Friendly Websites Will Win In 2015

Introducing Google’s New Mobile Guidelines & Tools It’s no longer a surprise, we all know that online mobile usage is growing at the speed of light and quickly taking over desktop usage across industries. As a result, mobile search and mobile applications are the first touchpoints between users and brands. 2014 was already announced as…

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Chad Robley Talks The ‘Digital Madison Avenue’

Thursday, November 20, 2014 Mindgruve’s Cofounder and CEO, Chad Robley, will sit among a panel of industry experts and lead discussions around digital marketing within Downtown San Diego, and how it has emerged as a vibrant and growing cluster within the greater tech ecosystem. The panel – Downtown San Diego: The “Digital Madison Avenue” –…

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Why Programmatic Buying Is Growing in Popularity

It seems as if marketers move further and further away from direct buys and fall more into the world of programmatic buying. An article on Ad Exchanger by Sarah Sluis states that 87% of brands and agencies plan to spend 50% more on programmatic ad buys. Advertising Age is projecting that $9.8 billion will be…

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Chad Robley & Mike Hodges Awarded American Advertising Federation Silver Medal Award

San Diego, CA – October 24, 2014 – Mindgruve Cofounder and CEO, Chad Robley, and U-T San Diego President and COO, Mike Hodges, were awarded the American Advertising Federation Silver Medal Award at the Brand Diego Award ceremony on October 23. The AAF Silver Medal Award Program recognizes men and women who have made outstanding contributions…

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Mindgruve Wins Gold W3 Award

“Welcome to Beverly Hills.” Or so it says on the homepage of our award-winning site for the Beverly Hills CVB, LoveBeverlyHills.com! That’s right. Mindgruve has been honored with a Gold W3 Award in the General Website – Tourism category. The responsive design allows users to seamlessly check out upcoming events, local restaurants, shops, and places…

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