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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Mindgruve and Kick It California Tackle Public Health Epidemic with Gamified App

Mindgruve, one of the premiere digital marketing agencies in the U.S., is excited to announce its partnership with Kick It California, the longest-running statewide phone-based tobacco cessation program in the U.S. The collaboration focuses on a complete redesign of the app formerly known as NoButts and NoVape, now rebranded as the Kick It app, tailored…

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Mindgruve Named AVA Digital Award Winner For Outstanding Blog

The Association of Marketing and Communication Professionals (AMCP) honored Mindgruve with a gold AVA Digital Award for the company blog, “Food For Your Brain.” The judges at AMCP evaluated the entries according to perceived effectiveness — focusing on quality, creativity, and resourcefulness. Mindgruve designed its blog to share insider perspectives with marketers and other industry…

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Four Social Media Best Practices for Retail Brands in 2024

Mastering social for retail to win more sales As the social space continues to evolve, retailers stand to gain the most from social media marketing where social followers represent potential business for brands of all shapes and sizes. Social media for retail is largely centered around the customer journey and ensuring customers feel seen and…

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2024 Ecommerce Holiday Calendar

Now that we’ve settled into 2024, it’s time for businesses to plan and prep for the upcoming holiday sales calendar. Yes, Thanksgiving, Black Friday, Cyber Monday, and Christmas are major boons to retail brands. But there are real opportunities to maximize sales, reach new customers, and increase brand awareness throughout the year. Below is a…

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Unlocking Success in Programmatic Marketing: Key Insights from Digiday Summit

Mindgruve attended Digiday’s recent Programmatic Marketing Summit in New Orleans, which served as a melting pot for industry leaders, igniting discussions on industry readiness, Google’s role, challenges beyond cookies, novel uses of AI, the complexities of retail media networks, and the surprising prominence of the creator economy. In this comprehensive recap, we explore key insights,…

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Navigating the Future: A 2024 Retail Media Forecast

The retail landscape is ever-evolving, shaped by technological advancements, shifting consumer behaviors, and the continuous quest for innovation. As we step into 2024, the retail industry finds itself at the forefront of a digital revolution, with Retail Media emerging as a key player in the game. In this blog post, we’ll delve into the trends…

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AI & Google: Which Industries Will Win & Which Should Worry

Thanks to ChatGPT, AI – both its benefits and controversies – have been in the news for the past year. We discussed how Microsoft Ads is leveraging AI, and touched on Google’s Bard. In today’s post, we’ll discuss where you can leverage AI immediately within Google’s environment, and when you should be cautious with AI. …

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What is Supply Path Optimization?

Supply Path Optimization, or SPO, is supply chain management for media buying. It’s a crucial part of running a successful business, but it can have detrimental effects on our environment.  The Issue with the Supply Chain  Did you know that serving only one thousand impressions can use the same amount of energy as running a…

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MFA Sites: What Marketing Professionals Need to Know

With the rise of Programmatic Advertising, there are opportunities to place your ads just about anywhere. Unfortunately, anywhere now includes made-for-advertising sites (MFAs). These websites have become integrated with the advertising ecosystem with the sole purpose of increasing their profits and completely disregarding the customer experience.  What are MFA Sites? Have you ever gone to…

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Retail Media Networks: The Rising Star of Digital Advertising

In the dynamic world of digital advertising, there’s a powerful player quietly reshaping the landscape: retail media networks. Once overshadowed by colossal platforms like Google and Facebook, today’s major retailers are stepping into the limelight. As consumers increasingly turn to e-commerce for their shopping needs, they are often met with tailored ads right at their…

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Mindgruve Named One of San Diego’s Fastest-Growing Companies

For the second year in a row, the San Diego Business Journal (SDBJ) has recognized Mindgruve in its annual list of fastest growing private companies, a distinction only a handful of medium-sized businesses were able to achieve in 2023. The honor acknowledges the 100 local companies innovating San Diego’s economy. To be nominated for this…

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2024 Marketing Trends: What to Expect in Digital Marketing

Recapping 2023  Last year, we predicted six trends that turned out to be fairly spot-on: Here are the digital marketing trends we’re watching in 2024: Programmatic Sustainability  Long supply chains make ads perform less efficiently and contribute to global warming. Serving 1,000 impressions uses the same amount of energy as running a load of laundry….

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6 Insights Leading PR Team Discussions

2023 has been a wild ride. We’ve seen newsrooms continue to shrink, the rise of the AI revolution, big companies struggling with a new remote workforce, and a culture that values transparency now more than ever. Things are changing at a rapid pace, and the top PR firms are forced to adapt quickly. Here are…

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3 Ways to Leverage GenAI as a Social Media Marketer

In today’s fast-paced digital landscape, social media marketers must navigate a vast amount of data, ever-changing trends, and complex user behaviors. Generative Artificial Intelligence (GenAI) is a phenomenon that has taken the world by storm. Tools like ChatGPT are great for a quick brainstorming session or gut-check. Embracing GenAI is no longer an option though,…

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Retail Holiday Trends & Predictions for 2023

The holidays often bring a lot of noise in the advertising world. Markets are oversaturated, costs are higher, and inventory is snatched up faster. But when it comes to holiday shopping, the recent shifts in consumer mindset and behavior are particularly interesting. Brands will often keep doing what has worked for them historically, but not…

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Mindgruve Wins San Diego Union-Tribune’s Top Workplaces 2023

The San Diego Union-Tribune’s Top Workplaces award distinguishes organizations that foster a positive work environment, encourage professional growth, and place the well-being of their teams at the forefront. It’s with immense pride that we announce Mindgruve’s recognition as a recipient of this esteemed award for 2023, a testament to our unwavering dedication to our team…

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The Reason You Need an Amazon Storefront

Amazon Storefronts offer a unique opportunity for online retailers to establish a strong, branded presence on the world’s largest ecommerce platform. To really win sales and stand out against competitors, there are a number of factors to consider.  Understanding Amazon Storefronts An Amazon Storefront, also known as a Brand Store, serves as the equivalent of…

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5 Reasons Why SEO Drives Business Performance

SEO isn’t always the top priority of many marketing strategies. The value it can bring to the business is commonly misunderstood by those less familiar with SEO. It’s an honest mistake. The return on investment isn’t as clear-cut when compared to marketing channels like paid search or social media, but the value is undeniable with…

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Grow Your Business with LinkedIn Newsletters

LinkedIn newsletters have emerged as a powerful tool for those aiming to bolster their online presence and connect with their audience effectively. In this article, we cover everything you need to know, including how to create one. What are LinkedIn Newsletters? LinkedIn newsletters are periodic publications that provide updates on relevant news. They consist of…

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