The Mindgruve Blog

Creative

Creative Mar 18, 2015

Brands Winning and Losing at SXSW

Thousands of the brightest minds in emerging technology descended upon Austin, Texas, as South By Southwest (SXSW) kicked off the Interactive portion of its annual festival March 11-15, 2015. Eager to engage the legions of technologists, marketers and agencies in attendance, a long list of brands set up shop inside the event and around the… Continue Reading

Creative Aug 27, 2014

What Makes A Successful Brand Tagline?

Working with brands to establish or reinvent their identities, we’ve heard a lot of talk about brand taglines lately. What brands have the most memorable taglines? Which ones have the worst? Are brand taglines even necessary today? Even if it never sees the light of day, going through the exercise of creating a concise slogan… Continue Reading

Creative May 27, 2014

The Evolving Brand Tagline

“Melts in your mouth, not in your hand.” “The ultimate driving machine.” “Just do it.” “I’m lovin’ it.” The common denominator of all these taglines is that they are all trying to sell their products to hungry consumers. And arguably, a great brand tagline is a memorable one. As you were reading the list above,… Continue Reading

Creative Jan 28, 2014

[INFOGRAPHIC] The Eyes Have It

There is a growing trend in visual content, and it doesn’t look like it’s fading any time soon. Instagram has over 150 million active users sharing #selfies with no fear. SnapChat had the nerve to turn down Facebook’s offer of $3 billion without a blink. Clearly, those so digitally-inclined are moving towards a more visual… Continue Reading

Creative Jan 24, 2014

Super Bowl XLVIII Commercials, Commence!

It’s that time of year again, where brands are able to show off their multi-million dollar ads to those who enjoy some competitive American football. As exciting as the Super Bowl XLVIII can be (you’ll get it next year, Chargers!), some of us are more eager to check out what brands have up their sleeves… Continue Reading

Media Dec 23, 2013

Video Ads: Intrusive or Worth the Watch?

Video is all the rage. Or so it seems. During its initial testing, Facebook noticed increased engagement and positive results from their auto-play video ads. Now, Facebook is rolling out auto-play video ads to the masses, and you know what, I’m not so bothered by it. Though some users are finding this tactic intrusive, the… Continue Reading

Creative Oct 24, 2013

8 Scary (Good and Bad) Ads

With Halloween just around the corner, we can’t help but think about some things that spook us. We’ve come across some freakishly good ads that make us jump out of our seats but inspire us to think bigger, and some ads, that well, have our heads scratching on how it passed their PR department.

Creative Sep 25, 2013

[INFOGRAPHIC] The Psychology of Colors in Marketing

When you’re developing a new brand story, redesigning a logo, or setting up an ecommerce site, it’s important to remember a very powerful marketing tool – color. While most brands build their creative assets around what looks great, many don’t consider the impact color can have on consumers’ minds. It’s no coincidence Starbucks’ logo is green,… Continue Reading

Creative May 3, 2013

Typeface vs Font: What’s the Difference?

Oftentimes, “Typeface” and “Font” is incorrectly used interchangeably. However, there is a difference, non-designers! I decided to ask Michael Tussey, our talented art director, this simple (or is it?) question, “What is the difference between typeface and font?”

Media Apr 3, 2013

[INFOGRAPHIC] Visual Social Media Marketing

Unless you’ve been under a rock, you’ll have noticed an increase in visuals throughout all your favorite social media platforms, including Facebook’s imminent newsfeed design overhaul. Videos, pictures, and other visual content have been taking over all our social feeds and *gasp* we’ve actually been taking notice of all this visual content. It’s more engaging and… Continue Reading

Creative Mar 25, 2013

Twitter Now Supports Line Breaks: A Haiku

Recently, Twitter announced that it now supports line breaks on Twitter.com and through their official mobile app. As long as you’re within their 140-character limit, the possibilities are endless. So to honor this moment, I decided to create a haiku for this update.  

Creative Feb 14, 2013

My Geeky Valentine

Happy Valentine’s Day to all you (digital) lovers out there. Whether you’ve got a hot date planned or are staying single this year, we collected the best geeky memes and e-cards the web has to offer to suit any Valentine state of mind. Did you forget a card for your Valentine? They’ll be none the… Continue Reading

Creative Jan 11, 2013

I Don’t Always Remember Ad Campaigns, but When I Do, They’re Usually Pretty Cool

If you think about the staggering number of advertising and marketing campaigns that make their way into our lives each day, the amount that actually make an impression are few and far between. These five campaigns—some recent, some less so; ranging from digital to event marketing—are effective, clever, and representative of what a great ad… Continue Reading

Creative Nov 5, 2012

Website Design Trend: Parallax Scrolling

Here at Mindgruve, we’re constantly looking for inspiration to fuel our creativity. During our creative sessions, we’ve been impressed by several UI designs involving parallax scrolling which uses multiple layers that seem to be moving in different speeds, creating a sensation of depth. This adds a 3-D look to a typically 2-D website. Though we’ve… Continue Reading

Media Jul 16, 2010

Online Video Marketing: Relatable, Engaging Content Leads to Successful Campaigns

Online video is a major part of the interactive world and many say it’s the future of marketing. However, it wasn’t until recently that we’ve seen companies actively use it to reach audiences online. Toyota (apart from the recall woes faced earlier this year) and Levi’s have shown great leadership with their current campaigns. Inspired… Continue Reading