If you work with advertising, Cannes is your place to do business. Brands, agencies, martechs and more – the upper echelon of the digital media ecosystem is at Cannes in June. The Cannes Lions International Festival of Creativity is the ‘crème de la crème’ of the advertising world. That’s why I say and repeat –…

There’s having a successful business. And then there’s building a brand so powerful that it gains a cult following. The difference lies in the voracity of your customers—are they engaged, and will they keep your profits up regardless of a volatile market? A cult brand is able to stoke powerful emotions in its followers, drawing…

Copywriting doesn’t just differ between businesses – within a single brand, there should be a distinct copy strategy anywhere you communicate externally. Subtle nuances in speech are powerful tools to further entice, drawing in a larger audience and cementing your relationship with existing customers. Think of it this way: the way you talk to your…

Good writing follows the rules. Great writing is when you know how to break them.  Welcome – it’s week three of our Powerful Writing Series. If you’ve followed along with our previous iterations, you already know the drill here. And if you missed Volume 1 and Volume 2, catch up on them when you can. …

Great writing takes strategy. Once you know the formula, you can emulate it in your own work. When we think of great works of prose or poetry, the images that pool in our mind are of Emerson wandering through the forest, or John Addams penning at his desk deep into the night, the halo of…

Bay City Brewing Co., a Mindgruve client, recently built its second location into the agency’s headquarters in downtown San Diego’s East Village. In addition to a tasting room and restaurant on the ground floor, the fully renovated historic building now features a rooftop bar with more than 4,700 square feet of indoor-outdoor space, fire pits,…

We asked members of the creative team to share their favorite pieces of work to date from Mindgruve’s portfolio. Each was selected for different reasons. All required a combination of research, strategy, concepting, writing, designing and production.    Unibet “Luck’s Got Nothing To Do With It”  Work Alexis, Sr. Designer The Unibet campaign is one…

The Martinelli’s website, designed and developed by Mindgruve as part of a larger rebranding project for the 150-year-old beverage company, has been recognized as a 2019 Webby Awards Honoree in the category of Websites: Best Visual Design – Aesthetic. Out of more than 13,000 entries from 70 countries around the world, only the top 20%…

Thousands of the brightest minds in emerging technology descended upon Austin, Texas, as South By Southwest (SXSW) kicked off the Interactive portion of its annual festival March 11-15, 2015. Eager to engage the legions of technologists, marketers and agencies in attendance, a long list of brands set up shop inside the event and around the…

“Melts in your mouth, not in your hand.” “The ultimate driving machine.” “Just do it.” “I’m lovin’ it.” The common denominator of all these taglines is that they are all trying to sell their products to hungry consumers. And arguably, a great brand tagline is a memorable one. As you were reading the list above,…

It’s that time of year again, where brands are able to show off their multi-million dollar ads to those who enjoy some competitive American football. As exciting as the Super Bowl XLVIII can be (you’ll get it next year, Chargers!), some of us are more eager to check out what brands have up their sleeves…

With Halloween just around the corner, we can’t help but think about some things that spook us. We’ve come across some freakishly good ads that make us jump out of our seats but inspire us to think bigger, and some ads, that well, have our heads scratching on how it passed their PR department.

When looking for inspiration for future integrated digital campaigns, I like to look back at some awesome campaigns that happened at this last San Diego Comic-Con. In particular, I was amazed at the dedication of the “zombie invasions” that happened throughout the weekend. I decided to dig a little deeper and see if these zombie…

Unless you’ve been under a rock, you’ll have noticed an increase in visuals throughout all your favorite social media platforms, including Facebook’s imminent newsfeed design overhaul. Videos, pictures, and other visual content have been taking over all our social feeds and *gasp* we’ve actually been taking notice of all this visual content. It’s more engaging and…

Happy Valentine’s Day to all you (digital) lovers out there. Whether you’ve got a hot date planned or are staying single this year, we collected the best geeky memes and e-cards the web has to offer to suit any Valentine state of mind. Did you forget a card for your Valentine? They’ll be none the…

Here at Mindgruve, we’re constantly looking for inspiration to fuel our creativity. During our creative sessions, we’ve been impressed by several UI designs involving parallax scrolling which uses multiple layers that seem to be moving in different speeds, creating a sensation of depth. This adds a 3-D look to a typically 2-D website. Though we’ve…

Rebranding: Success Through Balance/Understanding how a brand sets the stage for meaningful interaction and advocacy within your audience

“The fold.” Clients are concerned with it, advertisers want to be above it and web designers continue to argue its existence. Though this term makes sense in the newspaper industry, when it comes to web design, our philosophy is that “the fold” is dead. Hierarchy of content, a well-defined design strategy and user habits now…