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7 Crucial Tips for Writing CTAs That Actually Convert

A call to action (CTA) is an essential element of any marketing or sales message. It’s a portion of your website, advertising, emails, landing pages, or any other piece of content that tells your audience what you want them to do next. Sometimes, it could simply be a button below a block of text on…

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How to Build a Cult Following for Your Brand

There’s having a successful business. And then there’s building a brand so powerful that it gains a cult following. The difference lies in the voracity of your customers—are they engaged, and will they keep your profits up regardless of a volatile market? A cult brand is able to stoke powerful emotions in its followers, drawing…

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Prime Day 2022: The Ultimate Seller’s Guide

Amazon has become such a massive brand presence in all our lives—claiming the mantle of the largest retailer in the US, raking in $386 billion in net sales in 2020 alone—that they’ve more or less created informal holidays for the rest of us. Ergo “Prime Day,” an annual event that Amazon rolled out in July…

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Your Writing Strategy Should Change Across Mediums. Here’s Why.

Copywriting doesn’t just differ between businesses – within a single brand, there should be a distinct copy strategy anywhere you communicate externally. Subtle nuances in speech are powerful tools to further entice, drawing in a larger audience and cementing your relationship with existing customers. Think of it this way: the way you talk to your…

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The Formula for Powerful Writing: Volume 4

In the last three volumes of our Powerful Writing Series, we laid out the case that compelling writing often hinges on mastering the formulas—even the sleights of hand—within the text itself just as much as it relies on the writer’s talent. (We also urged you to watch Moonstruck, and we confess that whatever happened to…

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The Formula for Powerful Writing: Volume 3

Good writing follows the rules. Great writing is when you know how to break them.  Welcome – it’s week three of our Powerful Writing Series. If you’ve followed along with our previous iterations, you already know the drill here. And if you missed Volume 1 and Volume 2, catch up on them when you can. …

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The Formula of Powerful Writing: Volume 2

Great writing isn’t always divine inspiration. Sometimes, it’s a simple formula.  A few weeks back, we kicked off our Powerful Writing Series with Anaphora, Polysyndeton, and Cumulative Sentences. If you’re new to writing or feel intimidated by the process, don’t sweat it. Writing is an art, but it’s also an exercise in crafting illusion. Behind…

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The Formula of Powerful Writing

Great writing takes strategy. Once you know the formula, you can emulate it in your own work. When we think of great works of prose or poetry, the images that pool in our mind are of Emerson wandering through the forest, or John Addams penning at his desk deep into the night, the halo of…

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How to Craft Holiday Messaging for Your Brand

Holiday Advertising: How to Craft Messaging that Naturally Ties Into the Holiday Season The key is simple: Don’t do holiday-themed ads just to do holiday-themed ads — consider how your brand actually ties into the holiday season. In doing so, not only will you maintain brand identity throughout the most wonderful time of the year,…

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Mindgruve Wins Outstanding Website for Kandji at the 2019 WebAwards

Designed and developed by Mindgruve, Kandji has been recognized at the 2019 WebAwards as an “Outstanding Website” in the Technology category. Now in its 17th year, the WebAwards represent the longest running annual website competition. It remains dedicated to naming the best websites while setting the standard of excellence for all website development. According to…

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The Creative That Stands Out

We asked members of the creative team to share their favorite pieces of work to date from Mindgruve’s portfolio. Each was selected for different reasons. All required a combination of research, strategy, concepting, writing, designing and production.    Unibet “Luck’s Got Nothing To Do With It”  Work Alexis, Sr. Designer The Unibet campaign is one…

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“Inside Out” Advances to Nationals of American Advertising Awards

“Inside Out,” an integrated campaign produced by Mindgruve for Neurocore, is advancing to the Nationals of the American Advertising Awards after receiving a Silver ADDY in the Elements of Advertising category at the District level. It was judged alongside more than 250 submissions out of Orange County, Las Vegas and Los Angeles. Nationals represents the…

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Martinelli’s Website Recognized as Webby Honoree

The Martinelli’s website, designed and developed by Mindgruve as part of a larger rebranding project for the 150-year-old beverage company, has been recognized as a 2019 Webby Awards Honoree in the category of Websites: Best Visual Design – Aesthetic. Out of more than 13,000 entries from 70 countries around the world, only the top 20%…

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Big Idea, Small Thinking

Since the Creative Revolution in the 1960s, industry heavyweights like David Ogilvy and George Lois have touted the proverbial “big idea” as the driving force behind the world’s greatest advertising campaigns. They weren’t wrong. But every great campaign—hell, every great creative endeavor—begins with a microscopic thought or insight. Isaac Newton allegedly conceived the theory of…

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Brands Winning and Losing at SXSW

Thousands of the brightest minds in emerging technology descended upon Austin, Texas, as South By Southwest (SXSW) kicked off the Interactive portion of its annual festival March 11-15, 2015. Eager to engage the legions of technologists, marketers and agencies in attendance, a long list of brands set up shop inside the event and around the…

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What Makes A Successful Brand Tagline?

Working with brands to establish or reinvent their identities, we’ve heard a lot of talk about brand taglines lately. What brands have the most memorable taglines? Which ones have the worst? Are brand taglines even necessary today? Even if it never sees the light of day, going through the exercise of creating a concise slogan…

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The Evolving Brand Tagline

“Melts in your mouth, not in your hand.” “The ultimate driving machine.” “Just do it.” “I’m lovin’ it.” The common denominator of all these taglines is that they are all trying to sell their products to hungry consumers. And arguably, a great brand tagline is a memorable one. As you were reading the list above,…

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[INFOGRAPHIC] The Eyes Have It

There is a growing trend in visual content, and it doesn’t look like it’s fading any time soon. Instagram has over 150 million active users sharing #selfies with no fear. SnapChat had the nerve to turn down Facebook’s offer of $3 billion without a blink. Clearly, those so digitally-inclined are moving towards a more visual…

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Super Bowl XLVIII Commercials, Commence!

It’s that time of year again, where brands are able to show off their multi-million dollar ads to those who enjoy some competitive American football. As exciting as the Super Bowl XLVIII can be (you’ll get it next year, Chargers!), some of us are more eager to check out what brands have up their sleeves…

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Video Ads: Intrusive or Worth the Watch?

Video is all the rage. Or so it seems. During its initial testing, Facebook noticed increased engagement and positive results from their auto-play video ads. Now, Facebook is rolling out auto-play video ads to the masses, and you know what, I’m not so bothered by it. Though some users are finding this tactic intrusive, the…

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8 Scary (Good and Bad) Ads

With Halloween just around the corner, we can’t help but think about some things that spook us. We’ve come across some freakishly good ads that make us jump out of our seats but inspire us to think bigger, and some ads, that well, have our heads scratching on how it passed their PR department.

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[INFOGRAPHIC] The Psychology of Colors in Marketing

When you’re developing a new brand story, redesigning a logo, or setting up an ecommerce site, it’s important to remember a very powerful marketing tool – color. While most brands build their creative assets around what looks great, many don’t consider the impact color can have on consumers’ minds. It’s no coincidence Starbucks’ logo is green,…

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Cool Campaigns During San Diego Comic-Con: Hyundai Undead

When looking for inspiration for future integrated digital campaigns, I like to look back at some awesome campaigns that happened at this last San Diego Comic-Con. In particular, I was amazed at the dedication of the “zombie invasions” that happened throughout the weekend. I decided to dig a little deeper and see if these zombie…

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Typeface vs Font: What’s the Difference?

Oftentimes, “Typeface” and “Font” is incorrectly used interchangeably. However, there is a difference, non-designers! I decided to ask Michael Tussey, our talented art director, this simple (or is it?) question, “What is the difference between typeface and font?”

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[INFOGRAPHIC] Visual Social Media Marketing

Unless you’ve been under a rock, you’ll have noticed an increase in visuals throughout all your favorite social media platforms, including Facebook’s imminent newsfeed design overhaul. Videos, pictures, and other visual content have been taking over all our social feeds and *gasp* we’ve actually been taking notice of all this visual content. It’s more engaging and…

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Twitter Now Supports Line Breaks: A Haiku

Recently, Twitter announced that it now supports line breaks on Twitter.com and through their official mobile app. As long as you’re within their 140-character limit, the possibilities are endless. So to honor this moment, I decided to create a haiku for this update.  

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My Geeky Valentine

Happy Valentine’s Day to all you (digital) lovers out there. Whether you’ve got a hot date planned or are staying single this year, we collected the best geeky memes and e-cards the web has to offer to suit any Valentine state of mind. Did you forget a card for your Valentine? They’ll be none the…

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Website Design Trend: Parallax Scrolling

Here at Mindgruve, we’re constantly looking for inspiration to fuel our creativity. During our creative sessions, we’ve been impressed by several UI designs involving parallax scrolling which uses multiple layers that seem to be moving in different speeds, creating a sensation of depth. This adds a 3-D look to a typically 2-D website. Though we’ve…

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