Since the Creative Revolution in the 1960s, industry heavyweights like David Ogilvy and George Lois have touted the proverbial “big idea” as the driving force behind the world’s greatest advertising campaigns. They weren’t wrong. But every great campaign—hell, every great creative endeavor—begins with a microscopic thought or insight. Isaac Newton allegedly conceived the theory of… Continue Reading
Thousands of the brightest minds in emerging technology descended upon Austin, Texas, as South By Southwest (SXSW) kicked off the Interactive portion of its annual festival March 11-15, 2015. Eager to engage the legions of technologists, marketers and agencies in attendance, a long list of brands set up shop inside the event and around the… Continue Reading
Working with brands to establish or reinvent their identities, we’ve heard a lot of talk about brand taglines lately. What brands have the most memorable taglines? Which ones have the worst? Are brand taglines even necessary today? Even if it never sees the light of day, going through the exercise of creating a concise slogan… Continue Reading
“Melts in your mouth, not in your hand.” “The ultimate driving machine.” “Just do it.” “I’m lovin’ it.” The common denominator of all these taglines is that they are all trying to sell their products to hungry consumers. And arguably, a great brand tagline is a memorable one. As you were reading the list above,… Continue Reading
There is a growing trend in visual content, and it doesn’t look like it’s fading any time soon. Instagram has over 150 million active users sharing #selfies with no fear. SnapChat had the nerve to turn down Facebook’s offer of $3 billion without a blink. Clearly, those so digitally-inclined are moving towards a more visual… Continue Reading
It’s that time of year again, where brands are able to show off their multi-million dollar ads to those who enjoy some competitive American football. As exciting as the Super Bowl XLVIII can be (you’ll get it next year, Chargers!), some of us are more eager to check out what brands have up their sleeves… Continue Reading
Video is all the rage. Or so it seems. During its initial testing, Facebook noticed increased engagement and positive results from their auto-play video ads. Now, Facebook is rolling out auto-play video ads to the masses, and you know what, I’m not so bothered by it. Though some users are finding this tactic intrusive, the… Continue Reading
With Halloween just around the corner, we can’t help but think about some things that spook us. We’ve come across some freakishly good ads that make us jump out of our seats but inspire us to think bigger, and some ads, that well, have our heads scratching on how it passed their PR department.
When you’re developing a new brand story, redesigning a logo, or setting up an ecommerce site, it’s important to remember a very powerful marketing tool – color. While most brands build their creative assets around what looks great, many don’t consider the impact color can have on consumers’ minds. It’s no coincidence Starbucks’ logo is green,… Continue Reading
When looking for inspiration for future integrated digital campaigns, I like to look back at some awesome campaigns that happened at this last San Diego Comic-Con. In particular, I was amazed at the dedication of the “zombie invasions” that happened throughout the weekend. I decided to dig a little deeper and see if these zombie… Continue Reading
Oftentimes, “Typeface” and “Font” is incorrectly used interchangeably. However, there is a difference, non-designers! I decided to ask Michael Tussey, our talented art director, this simple (or is it?) question, “What is the difference between typeface and font?”
Unless you’ve been under a rock, you’ll have noticed an increase in visuals throughout all your favorite social media platforms, including Facebook’s imminent newsfeed design overhaul. Videos, pictures, and other visual content have been taking over all our social feeds and *gasp* we’ve actually been taking notice of all this visual content. It’s more engaging and… Continue Reading
Recently, Twitter announced that it now supports line breaks on Twitter.com and through their official mobile app. As long as you’re within their 140-character limit, the possibilities are endless. So to honor this moment, I decided to create a haiku for this update.
Happy Valentine’s Day to all you (digital) lovers out there. Whether you’ve got a hot date planned or are staying single this year, we collected the best geeky memes and e-cards the web has to offer to suit any Valentine state of mind. Did you forget a card for your Valentine? They’ll be none the… Continue Reading
If you think about the staggering number of advertising and marketing campaigns that make their way into our lives each day, the amount that actually make an impression are few and far between. These five campaigns—some recent, some less so; ranging from digital to event marketing—are effective, clever, and representative of what a great ad… Continue Reading
Here at Mindgruve, we’re constantly looking for inspiration to fuel our creativity. During our creative sessions, we’ve been impressed by several UI designs involving parallax scrolling which uses multiple layers that seem to be moving in different speeds, creating a sensation of depth. This adds a 3-D look to a typically 2-D website. Though we’ve… Continue Reading
Mindgruve’s Top Web Design Trends for 2012/With 2012 fast approaching, it’s time we took a look at where web design is headed for the coming year.
Rebranding: Success Through Balance/Understanding how a brand sets the stage for meaningful interaction and advocacy within your audience
Online video is a major part of the interactive world and many say it’s the future of marketing. However, it wasn’t until recently that we’ve seen companies actively use it to reach audiences online. Toyota (apart from the recall woes faced earlier this year) and Levi’s have shown great leadership with their current campaigns. Inspired… Continue Reading
“The fold.” Clients are concerned with it, advertisers want to be above it and web designers continue to argue its existence. Though this term makes sense in the newspaper industry, when it comes to web design, our philosophy is that “the fold” is dead. Hierarchy of content, a well-defined design strategy and user habits now… Continue Reading