The Martinelli’s website, designed and developed by Mindgruve as part of a larger rebranding project for the 150-year-old beverage company, has been recognized as a 2019 Webby Awards Honoree in the category of Websites: Best Visual Design – Aesthetic. Out of more than 13,000 entries from 70 countries around the world, only the top 20% receive the distinction of Webby Honoree.
In addition to streamlining the online shopping experience for customers, the website captures the brand’s rich tradition and history through vibrant digital storytelling, photography, documentary-style videos, an interactive timeline, and a content-rich blog. Perhaps most impressively, it’s fully responsive web design adapts to virtually all screen sizes from desktop to mobile.
Established in 1996 during the Internet’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) and is widely considered one of the highest honors in the advertising industry. Past winners include Jerry Seinfeld, HBO Now, Gorillaz, Pokémon Go, National Geographic, BBDO NY and RGA.