MindgruveMacarta Data-Driven Marketing, Creative & Commerce

Data Driven Marketing, Creative & Commerce.

We are a global performance marketing, retail media and data-tech company comprised of strategists, creatives, media and marketplace experts, data scientists and engineers driven by one common purpose — accelerate business growth through data-driven marketing, creative and commerce. With over 300 experts across the globe, MindgruveMacarta’s teams provide integrated performance marketing, retail media and commerce solutions for global brands.

Adweek Fastest Growing Agencies
Inc 5000
American Advertising Awards
The Webby Awards
OMMA Awards

Expertise.

Strategy

Digital Business and Marketing Transformation, Aligning Business Goals to Marketing Strategy, Research & Consumer Insights, Brand Strategy, MarTech and DataTech Strategy, Data Analysis & Attribution Modeling

Creative & Design

Traditional and Digital Campaign Creative, Design and Production, Copywriting, Omni Channel Content Across All Platforms and Devices

Media Planning & Buying

Media Mix Strategy, Traditional and Digital Media Buying, Marketing Automation & CRM, Paid Search (PPC), Paid Social

Earned Media

Search Engine Optimization (SEO), Public Relations, Influencer Campaigns, Social Media Campaigns, Community Management, Reputation Management and Media Coverage

Technology

Website Design and Development, Mobile App Design and Development, Software Architecture, Artificial Intelligence, Voice and Conversational A.I.

eCommerce

DTC & In-Store Strategy, Sales Forecasting and ROI Analysis, Building and Managing Enterprise Commerce Platforms such as Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud, SAP Commerce Cloud, Drupal Commerce (Acquia), Sitecore Experience Commerce, Oracle Commerce, WooCommerce, BigCommerce

Data Science & Analytics

Web and Marketing Analytics, Data Auditing, Data Engineering, Data Visualization, Data Analysis, Predictive Analytics, CRO, A/B and Multi-Variant Testing, Return on Ad Spend (ROAS) Analysis and Proforma, Multi-Channel Attribution, Off-Line and Online Attribution

Retail Media & Marketplaces

Digital, Shopper, & Marketplace Media Strategy, Planning & Campaign Management, Retail & Wholesale Channel Strategy, Marketplace Channel Management & Consulting, PIM Set Up & Management, Catalog Creation & Management, Promotional Strategy & Planning, Customer Reviews Strategy & Management, Product Detail Creative, Brand Store Strategy, Enhanced Brand Content

Select Clients.

Procter and Gamble
Petco
Live Nation
Merck
Sony
Oracle
PGA Tour
The North Face
3M
Mattel
Disney
Wrangler
Bacardi
Colgate
Colgate

Featured News.

MindgruveMacarta Wins Three w3 Awards

MindgruveMacarta Wins Three w3 Awards

We are excited to announce that MindgruveMacarta has been recognized in the prestigious w3 Awards, earning Silver in three competitive categories. Presented by the Academy of Interactive & Visual Arts (AIVA), these awards honor digital creativity, design, and user experience excellence. MindgruveMacarta is recognized alongside brands including Netflix, Paramount, ESPN, AARP, Oura, and more.  “Our...

MediaPost Data & Programmatic Insider Summit Takeaways

MediaPost Data & Programmatic Insider Summit Takeaways

Last month, MindgruveMacarta attended the MediaPost Data & Programmatic Insider Summit in Lake Tahoe. The summit brought together industry leaders and experts to explore the latest trends and challenges in programmatic advertising. Here are our key takeaways from the event: From Iztapalapa to the World: My Experience at the Lake Tahoe Summit Attending this summit...

Amazon Accelerate 2024 Takeaways

Amazon Accelerate 2024 Takeaways

Last month, MindgruveMacarta traveled to Seattle to attend Amazon Accelerate, Amazon’s premier annual seller conference. This event brought together sellers, advertisers, and industry leaders to explore the latest innovations and strategies designed to drive success on the platform. From cutting-edge fulfillment solutions to AI-driven advertising tools, the conference offered a glimpse into Amazon’s evolving ecosystem....

MindgruveMacarta Partners with eMarketer LATAM on Retail Med

MindgruveMacarta Partners with eMarketer LATAM on Retail Med

MindgruveMacarta, a global performance marketing, retail media and data-tech company, has officially become one of EMARKETER’s first retail media data partners in LATAM. This exciting partnership enables EMARKETER to share MindgruveMacarta’s extensive retail media data, providing benchmarks enabling brands to evaluate performance and advance strategy in Latin America. “EMARKETER partners with the leading data providers...