We are a global performance marketing, retail media and data-tech company comprised of strategists, creatives, media and marketplace experts, data scientists and engineers driven by one common purpose — accelerate business growth through data-driven marketing, creative and commerce. With over 300 experts across the globe, MindgruveMacarta’s teams provide integrated performance marketing, retail media and commerce solutions for global brands.
Digital Business and Marketing Transformation, Aligning Business Goals to Marketing Strategy, Research & Consumer Insights, Brand Strategy, MarTech and DataTech Strategy, Data Analysis & Attribution Modeling
Traditional and Digital Campaign Creative, Design and Production, Copywriting, Omni Channel Content Across All Platforms and Devices
Media Mix Strategy, Traditional and Digital Media Buying, Marketing Automation & CRM, Paid Search (PPC), Paid Social
Search Engine Optimization (SEO), Public Relations, Influencer Campaigns, Social Media Campaigns, Community Management, Reputation Management and Media Coverage
Website Design and Development, Mobile App Design and Development, Software Architecture, Artificial Intelligence, Voice and Conversational A.I.
DTC & In-Store Strategy, Sales Forecasting and ROI Analysis, Building and Managing Enterprise Commerce Platforms such as Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud, SAP Commerce Cloud, Drupal Commerce (Acquia), Sitecore Experience Commerce, Oracle Commerce, WooCommerce, BigCommerce
Web and Marketing Analytics, Data Auditing, Data Engineering, Data Visualization, Data Analysis, Predictive Analytics, CRO, A/B and Multi-Variant Testing, Return on Ad Spend (ROAS) Analysis and Proforma, Multi-Channel Attribution, Off-Line and Online Attribution
Digital, Shopper, & Marketplace Media Strategy, Planning & Campaign Management, Retail & Wholesale Channel Strategy, Marketplace Channel Management & Consulting, PIM Set Up & Management, Catalog Creation & Management, Promotional Strategy & Planning, Customer Reviews Strategy & Management, Product Detail Creative, Brand Store Strategy, Enhanced Brand Content
We are excited to announce that MindgruveMacarta has been named a finalist in the Lead Generation category at the 2024 Google Agency Excellence Awards! This recognition places us among the leading digital agencies in North America, celebrating our dedication to driving exceptional results and innovation in lead generation for our clients. Celebrating Excellence in Lead...
MindgruveMacarta, a global performance marketing, retail media and data-tech company, today announced its merger with Icon Commerce, the largest independent commerce agency in the Midwest. This strategic move further solidifies MindgruveMacarta’s commitment to delivering innovative, data-driven marketing solutions while expanding its expertise across in-store retail, marketplace, and direct-to-consumer commerce. “We are proud to announce we’ve...
Earlier this month, a federal judge ruled that Google violated antitrust laws in a landmark case that the Department of Justice brought against the tech giant. Today we are going to explore what this means for advertisers. Any company that spends money on Google Ads should look into some of the details of the case,...
Navigating the Narrow Straits of Retail Media Creative Imagine this: A vibrant, innovative skincare brand known for its quirky, bold advertising campaigns finds itself at the threshold of a major retail media platform. Eager to make a splash in a new market, the brand prepares to unleash its latest campaign, filled with the same humor...
