MindgruveMacarta Data-Driven Marketing, Creative & Commerce

Driving Growth for the World’s Leading Brands.

We are a modern media, commerce, and data technology company comprised of strategists, creatives, media and commerce experts, data scientists, and engineers driven by one common purpose — to accelerate business growth through data-driven marketing, creative, and commerce. With over 400 experts worldwide, our teams provide full-funnel, predictive marketing solutions for global brands.

Adweek Fastest Growing Agencies
Inc 5000
American Advertising Awards
The Webby Awards
OMMA Awards

Expertise.

Strategy

Digital Business and Marketing Transformation, Aligning Business Goals to Marketing Strategy, Research & Consumer Insights, Brand Strategy, MarTech and DataTech Strategy, Data Analysis & Attribution Modeling

Creative & Design

Traditional and Digital Campaign Creative, Design and Production, Copywriting, Omni Channel Content Across All Platforms and Devices

Media Planning & Buying

Media Mix Strategy, Traditional and Digital Media Buying, Marketing Automation & CRM, Paid Search (PPC), Paid Social

Earned Media

Search Engine Optimization (SEO), Public Relations, Influencer Campaigns, Social Media Campaigns, Community Management, Reputation Management and Media Coverage

Technology

Website Design and Development, Mobile App Design and Development, Software Architecture, Artificial Intelligence, Voice and Conversational A.I.

eCommerce

DTC & In-Store Strategy, Sales Forecasting and ROI Analysis, Building and Managing Enterprise Commerce Platforms such as Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud, SAP Commerce Cloud, Drupal Commerce (Acquia), Sitecore Experience Commerce, Oracle Commerce, WooCommerce, BigCommerce

Data Science & Analytics

Web and Marketing Analytics, Data Auditing, Data Engineering, Data Visualization, Data Analysis, Predictive Analytics, CRO, A/B and Multi-Variant Testing, Return on Ad Spend (ROAS) Analysis and Proforma, Multi-Channel Attribution, Off-Line and Online Attribution

Retail Media & Marketplaces

Digital, Shopper, & Marketplace Media Strategy, Planning & Campaign Management, Retail & Wholesale Channel Strategy, Marketplace Channel Management & Consulting, PIM Set Up & Management, Catalog Creation & Management, Promotional Strategy & Planning, Customer Reviews Strategy & Management, Product Detail Creative, Brand Store Strategy, Enhanced Brand Content

Select Clients.

Procter and Gamble
Petco
Live Nation
Merck
Sony
Oracle
PGA Tour
The North Face
3M
Mattel
Disney
Wrangler
Bacardi
Colgate
Colgate

Featured News.

How To Unlock The Power of Amazon Marketing Cloud

How To Unlock The Power of Amazon Marketing Cloud

In today’s competitive retail landscape, leveraging advanced data tools like Amazon Marketing Cloud (AMC) is no longer reserved for the most sophisticated advertisers. This powerful platform allows brands to seamlessly integrate DSP and PPC data, providing a holistic view of the customer journey from awareness to conversion. In this Lunch & Learn session, MindgruveMacarta experts...

MindgruveMacarta Expands Outlandish Partnership to Brazil

MindgruveMacarta Expands Outlandish Partnership to Brazil

English announcement Comunicado em português As TikTok Shop Prepares to Launch, Global Agencies Expand Social Commerce Capabilities in Latin America MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is expanding its partnership with Outlandish, a leader in live shopping and social commerce, becoming the first agency to offer end-to-end TikTok Shop management in...

Finding a Human Voice in the Age of AI: A Retail Perspective

Finding a Human Voice in the Age of AI: A Retail Perspective

AI-generated content is changing how online retailers connect with their shoppers — streamlining operations, product descriptions, email marketing, and more. Yet as automated content moves to the forefront of search engine results, consumers still crave relatable content to enhance their experience. That’s why a human voice is key to establishing trust and driving engagement.  This...