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Rock & Roll.
House of Blues and Mindgruve together in concert.

There’s more to House of Blues than just Rock and Roll. By integrating music, food, tickets and merchandise into one offering - we redefined their buying experience.

When you hear the name House of Blues, you think ‘killer concert experience,’ right? What’s not intuitively top of mind is great food and hipster gear. Our objective was to break down the silos by integrating, cross promoting and upselling their offerings.

This site utilizes the latest front end and e-commerce technologies to bring a world-class buying experience to their music-crazed fans. Content is easily updated through their enterprise content management system.

It's not the end,
just the beginning. See more awesome work.