House of Blues:
Where
Music Feeds
the Soul.
Brand Overview
House of Blues is an iconic brand to millions of millennials across America. The goal was to integrate their core offerings of food, drink, merchandise and entertainment into an online and offline experience that increased share of wallet.
The Web + eCommerce Experience.
Our big idea was to integrate food, drink, merchandise and tickets into clever packages to cross-sell product offerings on their web platform. We utilized the latest mobile design and ecommerce technologies to bring a world-class customer experience to their music-crazed, millennial fan base.
The House of Blues Swag.
The House of Blues brand offerings would not be complete without killer merch and T-shirt designs sold at their brick and mortar and online stores.
Get Wicked.
The Foundation Room by House of Blue is an edgy, high end membership club for VIP only members. The focus of this project was to take web users on a journey that tethered The Foundation Room’s physical presence to their online experience.
The
Results.
By simplifying the food, drink, merchandise and entertainment offerings, we were able to drive a larger share of wallet for their online and offline properties.
