By creating a social platform that allows March Madness fans to pick their favorite teams, compete with friends, win swag and share, beer lovers could become king for the day.
The idea was to not interrupt fans with advertising, but rather give them a fun and exciting way to compete and share picks with their friends.
We did manage to sneak in some Budweiser specials and promotions along the way. Customers engaged with the promotions because it was integrated into the game day experience. Of course we made it available thru their favorite devices so they could play anywhere and share.