Mindgruve Icon Mindgruve A Modern Marketing Agency

Martinellis: Drink Your
Apple a Day.

Brand Overview

S. Martinelli & Co is a family owned business who has been producing delicious apple juice, sparkling and hard ciders since 1868.

The Challenge.

Our challenge was to increase brand awareness and grow revenuefor one of America’s oldest CPG brands. The process began with consumer and market research, persona development and a brand platform.

The Media Strategy.

The strategy focused on creating an omni channel advertising campaign tailored to specific product types, persona groups andgeo locations.

150 Year Anniversary Campaign.

We developed a strategy and campaign concept for Martinelli’s 150th Anniversary. The idea was to refurbish their original 1940’s delivery truck and hand out apple juice samples at major retail partner locations nationwide.

Desktop, Mobile & eCommerce Experience.

We reimagined the Martinelli’s product website, ecommerce and merchandise store for consumers to learn, explore and experience the rich heritage and wide range of Martinelli’s products.

The
Results.

Developing our creative campaigns by persona group and improving the online consumer experience increased overall brand awareness and in store revenue within priority markets.

More eye candy? Ok, go for it.