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Drink Your Apple A Day.
Mindgruve helps Martinelli’s celebrate 150 years of Gold Medal Apple Cider & Juices.

Martinelli's in the apple orchard

As Agency of Record for Martinelli’s, our challenge was to increase brand awareness and sales for one of America’s most iconic brands.

The process started with in depth consumer and market research, persona development and a brand platform. Leveraging this information, we developed a new multi channel advertising campaign personalized to each of its unique audiences.

Mindgruve also redeveloped the Martinelli’s website, eCommerce and merchandise store to create an online destination for all to learn, explore and experience the amazing Martinelli’s products that have made it one of America’s most trusted brands.

Martinelli's Website Martinelli's Mobile Website

More eye candy? Ok, go for it.