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More Than Your FICO Score.
MindgruveMacarta scores big points with FICO brand campaign.


Most consumers associate FICO with their credit score. What few people know is that most of FICO’s service offerings have very little to do with the FICO scoring system.

In fact, FICO is a leading analytics software company, helping businesses in 90+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. For this reason, MindgruveMacarta was asked to help tell this story.

Leveraging in depth consumer research and insights, MindgruveMacarta helped create key messaging, brand platform and advertising campaigns that could be utilized across all traditional and digital channels. Today, many of the top Fortune 500 companies are FICO clients.


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