As Agency of Record for Opus Bank, MindgruveMacarta was tasked with developing a campaign that spoke to their core audience of entrepreneurs.
The idea was to film the commercial at their work facilities, revealing the hard work and dedication required to make it as a successful entrepreneur.
The campaign made very little mention of Opus Bank. It was all about the entrepreneur and honoring them for their extraordinary achievements. Today, Opus Bank is one of the fastest growing business banks in the United States, specializing in healthcare, technology and commercial banking.
