UnityPoint is one of the largest healthcare systems in the U.S.
They partnered with Mindgruve as their Agency of Record to help drive an omni channel approach to engaging with their patients. One such campaign, Don’t Treat Yourself, targeted the millennials who often avoid hospital visits.
This award winning campaign cleverly told a story that was relatable in a modern, non traditional way. This creative, unexpected approach drove unprecedented patient volume into their healthcare centers.