As Agency of Record for MDVIP the last 9 years, our latest challenge was to develop a brand awareness campaign unlike anything ever seen in healthcare.
The idea was to illustrate the difference in the health and wellness of an MDVIP member juxtaposed with a person who utilized the traditional healthcare system.
Since the launch of the campaign, MDVIP has enjoyed the biggest lead generation, membership and revenue year in its 17 year history.