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Mindgruve helps MDVIP launch new brand awareness campaign.

MDVIP brand awareness campaign on tablet

As Agency of Record for MDVIP the last 9 years, our latest challenge was to develop a brand awareness campaign unlike anything ever seen in healthcare.

The idea was to illustrate the difference in the health and wellness of an MDVIP member juxtaposed with a person who utilized the traditional healthcare system.

Since the launch of the campaign, MDVIP has enjoyed the biggest lead generation, membership and revenue year in its 17 year history.

MDVIP brand awareness mobile experience

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