As Digital Agency of Record for Scripps Health, we laser-focused on illuminating the benefits of Proton Therapy as the world’s best, non-invasive cancer treatment.
Scripps is one of the top health systems in America. And as innovators in cancer treatment, they were the first to introduce pencil-beam scanning technology which provides precise radiation therapy for cancerous tumors.
The strategy behind this multi-channel campaign was to connect with their target patients at the right time and place. This fully-integrated, data-driven campaign featured display, mobile, social, email, billboard and TV - leveraging each medium to share learnings to drive campaign optimizations. The result is a modern marketing campaign that skillfully connected patients to the benefits of non-invasive cancer treatment technology.