Sammy's Woodfired Pizza and Grill features healthy, organic selections of globally-inspired entrées and tapas from around the world. As the market leader, Sammy’s needed to turn up the heat on their competition with an innovative ad campaign to drive home their new healthy, gluten-free menu.
This award-winning campaign focused on Sammy’s Healthy Global Cuisine™, made from local, organic and nutritionally-balanced ingredients. Farm fresh product, top quality ingredients and gluten-free options. Not only did this campaign serve up tantalizing farm fresh products, same store sales flourished.