As Agency of Record, MindgruveMacarta was tasked with helping the superfood brand drive brand awareness for in store purchases at Whole Foods and other major retailers.
The approach started with comprehensive consumer and market research, persona development and brand platform. Leveraging these insights, MindgruveMacarta developed a personalized, multi channel advertising campaign in both traditional, digital and Amazon sales channels.
In addition to the branding and advertising campaigns, MindgruveMacarta created an award winning packaging design for their entire product line up. The result was record sales growth for in store, online and Amazon sales channels.
