Bad Boy designs and manufactures innovative lifestyle and performance products for the surf, skateboard, motocross and combat sports industries.
The brand is also a sponsor to some of the biggest names in their respective sports. In the ultra competitive action sports industry, Bad Boy knew they had to create a world class web experience and eCommerce site. Mindgruve not only developed their global consumer facing web presence but also the complex admin and retail purchase portal that allows tracking of wholesale orders, payments, shipments and inventory.
The new Bad Boy global web experience and Ecommerce site successfully launched in 6 continents around the world.