Today, brands can reach consumers, gather feedback and deploy new research methodologies quicker and more effectively than ever before. Many traditional research firms have struggled to adapt as technology has reimagined the primary-research industry. MindgruveMacarta is at the forefront of leveraging modern research technologies to bring clarity and specificity to a consumer’s point of view. We are focused on not only how consumers act and what they do, but also why they make their choices, and how their perceptions and motivations support the way in which they see the world.

Consumer research is central to our process. A clear understanding of the consumer’s point of view informs our strategy, marketing, design and technology decisions - not just during ideation or development, but also throughout the launch, measurement and optimization cycle. At MindgruveMacarta, we are committed to learning what people actually do, think and need by observing how they interact with content in both digital and traditional mediums. These insights help us to personalize their customer experiences and reduce purchase friction.

MindgruveMacarta helps organizations align business goals with marketing strategies to accurately support marketing and technology investments. Our strategy team provides valuable experience leveraging consumer insights, marketing trends and modern technologies to get products and services to market faster and more effectively.

Mass marketing a big idea is inefficient and highly impractical for most brands. Modern marketing allows campaign ideas to be tested on a much smaller scale to learn which perform best. At MindgruveMacarta, our creative team works hand in hand with our research, consumer insights, marketing, and data teams to ideate, test, and scale creative campaigns that resonate with our target audiences across all channels, platforms, and devices.

Traditional media agencies are antiquated because traditional advertising is antiquated. The modern marketing era best practice is buying audience not media. At MindgruveMacarta, we take a media agnostic approach by understanding how, when and where people make buying decisions to better anticipate patterns in consumer consumption. It’s not enough to simply focus on reach and efficiency. Brands must understand why and what consumers want at the time of need and help guide them through the decision-making process.

It’s never been more challenging to manage your brand’s message, customer sentiment and conversations across all social media platforms. At MindgruveMacarta, we help brands develop owned, earned and paid media campaigns to spark conversations, improve purchase intent and share stories across all social channels. Our in house team manages community presence across Facebook, Instagram, Snap, Linkedin, Twitter and other social media platforms by building brand advocates through relationships with influencers and bloggers.

The modern consumer has never been more inundated with marketing messages on more platforms and mediums than in today’s multi channel world. Never before has it been more important to cut through the clutter and create great content than today. However, it can be challenging to produce content that is timely, relevant and compelling. At MindgruveMacarta, we develop branded content that connects to our target audiences and can be holistically integrated across all channels and marketing mediums.

Today, brands must learn how to operate in a digital first world. Investing in the right technology isn’t enough to transform your business. At MindgruveMacarta, we help technology leaders navigate this process by designing the necessary architecture, processes, and teams to facilitate this change. From technology strategy to development and maintenance, we bring a practical approach to strategizing, designing, developing and managing technology solutions.

Today more than ever, brands have unprecedented access to data and consumer insights to better understand and serve the needs of their customers. MindgruveMacarta helps organizations create data driven approaches to marketing, eCommerce, web analytics and business performance to drive faster and more confident decision-making capability.

MindgruveMacarta’s in-house, global engineering team builds, maintains, and supports a variety of enterprise eCommerce platform technology services.

The MindgruveMacarta Public Relations team of storytellers creates buzzworthy news and targeted content that helps brands stand out from the competition. Our integrated PR services include PR strategy, content development and influencer campaigns as well as reputation management and media relations across all channels and mediums.

SEO and organic media strategies are vital components of a website’s success. Earned efforts and best practices have developed as the marketing industry has evolved over time. At MindgruveMacarta, we take a client-centered approach to SEO (Search Engine Optimization) with consistent efforts to increase organic traffic (sessions, users, clicks, impressions, etc.) and improve website conversions for our clients. Aside from just reporting the data, the SEO team provides in-depth analysis to explain the reasons behind specific performance metrics to stay ahead of algorithm updates.