Expertise.
Fully integrated omni channel creative, media and technology capability.

Research.

Today, brands can reach consumers, gather feedback and deploy new research methodologies quicker and more effectively than ever before. Many traditional research firms have struggled to adapt as technology has reimagined the primary-research industry. Mindgruve is at the forefront of leveraging modern research technologies to bring clarity and specificity to a consumer’s point of view. We are focused on not only how consumers act and what they do, but also why they make their choices, and how their perceptions and motivations support the way in which they see the world.

Consumer research is central to our process. A clear understanding of the consumer’s point of view informs our strategy, marketing, design and technology decisions - not just during ideation or development, but also throughout the launch, measurement and optimization cycle. At Mindgruve, we are committed to learning what people actually do, think and need by observing how they interact with content in both digital and traditional mediums. These insights help us to personalize their customer experiences and reduce purchase friction.

  • Qualitative Research
  • Quantitative Research
  • Mosaic Consumer Segmentation
  • User Testing
  • Usability Testing

Strategy.

Mindgruve helps organizations align business goals with marketing strategies to accurately support marketing and technology investments. Our strategy team provides valuable experience leveraging consumer insights, marketing trends and modern technologies to get products and services to market faster and more effectively.

  • Digital Transformation
  • Market Research
  • Persona Development
  • Marketing Strategy
  • Marketing Investment Planning
  • Return on Advertising Spend (ROAS) Proforma
  • Brand Strategy
  • Internal Marketing Capability Assessment

Creative.

The mass marketing of a big idea is inefficient and highly impractical for most brands. Modern marketing technologies now allow campaign ideas to be tested on a much smaller scale in order to learn which perform best. At Mindgruve, our creative team works hand in hand with our research, consumer insights, marketing and data teams to ideate, test and scale creative campaigns that resonate with our target audiences across all channels, platforms and devices.

  • Creative Campaigns
  • Design and Production
  • Copywriting
  • Video Production
  • Motion Graphics and Animation
  • Voice and Audio Experiences

Media Planning & Buying.

Traditional media agencies are antiquated because traditional advertising is antiquated. The modern marketing era best practice is buying audience not media. At Mindgruve, we take a media agnostic approach by understanding how, when and where people make buying decisions to better anticipate patterns in consumer consumption. It’s not enough to simply focus on reach and efficiency. Brands must understand why and what consumers want at the time of need and help guide them through the decision-making process.

  • Marketing Strategy
  • Media Planning & Buying
  • Customer Journey Mapping
  • Marketing Investment and Return on Ad Spend (ROAS) Proforma
  • Paid Search
  • Earned Media
  • Search Engine Optimization
  • Email Marketing
  • Shopper Marketing
  • Attribution Modeling
  • Media Measurement & Analytics
  • Marketing Automation Platforms
  • Marketo
  • Salesforce Pardot
  • Adobe Marketing Cloud
  • Oracle Eloqua

Social Media & Community Management.

It’s never been more challenging to manage your brand’s message, customer sentiment and conversations across all social media platforms. At Mindgruve, we help brands develop owned, earned and paid media campaigns to spark conversations, improve purchase intent and share stories across all social channels. Our in house team manages community presence across Facebook, Instagram, Snap, Linkedin, Twitter and other social media platforms by building brand advocates through relationships with influencers and bloggers.

  • Owned, Earned & Paid Media
  • Social Media Strategy
  • Campaign Creation
  • Social Community Management
  • Influencer Programs
  • Media Relations
  • Crisis and Reputation Management

Content & Storytelling.

The modern consumer has never been more inundated with marketing messages on more platforms and mediums than in today’s multi channel world. Never before has it been more important to cut through the clutter and create great content than today. However, it can be challenging to produce content that is timely, relevant and compelling. At Mindgruve, we develop branded content that connects to our target audiences and can be holistically integrated across all channels and marketing mediums.

  • Brand Platform
  • Content Strategy
  • Content Calendars
  • Content Creation & Distribution
  • Editorial Services
  • Metadata Schemas
  • Governance Rules

Brand Communications & Design.

The gap between the physical and digital world is narrowing as consumers become more demanding of their multi channel brand experiences. The modern consumer expects personalized messaging that connects to their specific needs at the right time and place. At Mindgruve, our brand communication and design teams have a shared passion for creating seamless digital and physical experiences that drive value to its consumers.

  • Brand Strategy
  • Brand Platform
  • Naming
  • Corporate Identity
  • Experience Design
  • Product and Package Design
  • Environmental Graphics

Technology.

Today, brands must learn how to operate in a digital first world. Investing in the right technology isn’t enough to transform your business. At Mindgruve, we help technology leaders navigate this process by designing the necessary architecture, processes, and teams to facilitate this change. From technology strategy to development and maintenance, we bring a practical approach to strategizing, designing, developing and managing technology solutions.

  • Technology Roadmapping
  • Platform Evaluations
  • Software Architecture
  • Website Development & DevOps
  • eCommerce Solutions
  • Mobile and Web Applications
  • In Store Digital
  • Content Management Systems (CMS)
  • Customer Relationship Management (CRM)
  • Platform Technology Support Services
  • Sitecore
  • Adobe
  • Oracle
  • Salesforce
  • Marketo

Data Science & Analytics.

Today more than ever, brands have unprecedented access to data and consumer insights to better understand and serve the needs of their customers. Mindgruve helps organizations create data driven approaches to marketing, eCommerce, web analytics and business performance to drive faster and more confident decision-making capability.

  • Data Analysis & Strategy
  • Data Mining & Modeling
  • Data Visualization
  • Consumer Data Analytics
  • Marketing, Social, CRM Analytics
  • Website Analytics
  • Attribution Modeling
  • Statistical Modeling
  • Machine Learning & AI

eCommerce.

Mindgruve’s in-house, U.S. based engineering team builds, maintains and supports a variety of enterprise eCommerce platform technology services. We also have Amazon Marketplace Strategy capability with our sister company Macarta which provides outsourced Amazon, eBay and Marketplace Consultancy Services for global brand manufacturers and retailers.


  • eCommerce Platform Technology Services
  • Acquia
  • Adobe
  • Oracle
  • Magento Enterprise
  • Shopify
  • Big Commerce
  • Sitecore
  • WooCommerce
  • Mindgruve Consulting Services
  • eCommerce Strategy
  • Marketplace Strategy
  • Predictive Modeling, Forecasting & ROI Analysis
  • Fulfillment by Amazon (FBA)
  • Fulfillment by Merchant (FBM)
  • Supply Chain Planning & Operational Consulting
  • Content Creation & Campaign Optimization
  • Search Engine Optimization (SEO)
  • Search Marketing (SEM)
  • Mindgruve Amazon Marketing Services (AMS)
  • Media Strategy, Planning & Management for Amazon Advertising Platform (AAP)
  • Media Strategy, Planning & Management for Amazon Media Group (AMG - Vendor Central)
  • Retail &Wholesale Channel Strategy
  • Amazon Sales Channel Audit & Analysis
  • Product Information Management (PIM) Set Up & Management
  • Promotional Program Strategy & Planning
  • Customer Reviews Strategy & Reputation Management
  • Customer Feedback Plan
  • Campaign Management, Analytics, Optimization & Reporting
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