![victorinox](https://mindgruve.com/wp-content/themes/mindgruve2014/assets/images/work/victorinox/logo.png)
victorinox:
Iconic Brand.
Global Appeal.
Brand Overview
Victorinox is the maker of the original Swiss Army knife. Created by Karl Elsener in 1897, they have remained a family business for over 130 years.
The Challenge.
Drive more product sales for eCommerce and brick and mortar retail locations in North America.
![Victorinox Product Line](https://mindgruve.com/wp-content/cache/challenge-768x441-q80-2c160cad428fcb7533559349e018ebd7.jpg)
The Strategy.
The strategy is to showcase deep, meaningful stories about the rich heritage, design and quality of the Victorinox Swiss Army products.
![Victorinox](https://mindgruve.com/wp-content/cache/strategy-768x498-q80-70ceae9efe9e7049e44814cb97679063.jpg)
Campaign Creative.
Our personalized creative campaigns are designed to appeal specifically to the persona groups within the product category of the consumer’s interest.
![Victorinox Banner Ads](https://mindgruve.com/wp-content/cache/campaigns-768x384-q80-ff306f840042afe4b17e1e4c408f95c3.jpg)
The
Results.
Personalized creative delivered to the right channel at the right time has driven record sales volume.