MindgruveMacarta Data-Driven Marketing, Creative & Commerce

Skullcandy: You Heard It
Here First.

Brand Overview

Skullcandy has revolutionized the audio industry by introducing wired and wireless headphones, earbuds, and speakers with unmistakable design and exceptional performance.

The Challenge.

Improve Skullcandy's global online product sales performance for all owned online properties.

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The Strategy.

Leverage MindgruveMacarta’s team of analysts and data scientists to analyze consumer behavior and trends in order to improve conversion rate optimization (CRO) and drive higher quality organic traffic.

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Skullcandy Media Performance
Fig. A — Custom Enterprise Web Analytics Dashboards with real time sales performance and reporting.

The
Results.

By improving discoverability and online conversion rates, Skullcandy optimized their website performance and drove more sales volume.

It's not the end,
just the beginning. See more awesome work.