Mindgruve, a modern media, commerce, and data technology company, today announced a merger with Levelwing, a nationally recognized performance marketing and data technology company. The merger strengthens Mindgruve’s performance marketing offering, expands its U.S. footprint, and adds a robust portfolio of blue-chip clients across multiple industries. This announcement follows Mindgruve’s recent mergers with Macarta and Icon Commerce. The company will consolidate all agencies under the Mindgruve brand.
“The merger marks an important milestone in our company’s journey,” said Chad Robley, CEO of Mindgruve. “Levelwing brings world-class talent and clients that add more buying power, create a deeper bench of performance marketers, and elevate our tech capabilities within predictive marketing analytics. Together, we’re poised to deliver an even greater impact for our clients and partners.”
Founded in 2002, Levelwing has built an exceptional reputation for driving revenue growth for brands through fully integrated strategy, creative, media, and predictive marketing analytics solutions. The agency’s client roster spans automotive, restaurant, financial services, healthcare, and consumer products.
“We are incredibly proud of what we’ve built at Levelwing and are excited to join forces with Mindgruve,” said Steve Parker, Jr., CEO and co-founder of Levelwing, who will become Chief Client Experience Officer of Mindgruve. “Both agencies share a commitment to transparency, measurable results, and delivering real business value. This partnership gives us a global platform and best-in-class talent to drive meaningful growth for our clients while staying true to the principles that have guided us for over two decades.”
Mindgruve’s collective leadership team brings together executives from global brands and agencies. As Levelwing integrates into the Mindgruve platform, its leadership will continue to play a pivotal role in driving client success and strategic growth.
“This is more than a merger— it’s an acceleration of our collective vision,” added Jeff Adelson-Yan, President and co-founder of Levelwing, who will become Chief Product Officer of Mindgruve. “By combining Levelwing’s deep performance marketing, data science, and creative expertise with Mindgruve’s advanced analytics and commerce capabilities, we’re transforming how brands harness data-driven insights to fuel innovation, optimize customer experiences, and achieve measurable business growth.”
With the addition of Levelwing, Mindgruve now boasts a team of over 400 employees across eight U.S., Latin American, and European offices, further solidifying its position as a global leader in media, commerce, and data technology.
Madison Alley Global Ventures served as strategic M&A advisor to Levelwing on this transaction. For more information, or any questions, please contact us.
