Mindgruve Icon Mindgruve A Modern Marketing Agency

Blog

Media.

2022 Marketing Trends: What to Expect in Digital Marketing

What can marketers expect in 2022? We expect to get more comfortable with our new normal in 2022, with many returning to pre-pandemic activities, despite Omicron’s spread. It’s to be determined what this will mean in future months, but marketing trends, at least, are optimistic.  eMarketer projects total media ad spend in the US will…

Read More

The Future of Youtube Advertising

As Youtube continues to grow in size and value, the Google-owned company is consistently testing new ways to help brands reach their target audience through advertising. Youtube advertising has become one of the largest centers for digital ads right after Facebook and Amazon, with reported ad revenue of $20 billion last year alone. In order…

Read More

Boost Holiday Sales with Stronger Emails

We’re almost to December, and all across the country people are breaking out their holiday decor. Preparing for the holiday season can spark a wealth of different emotions, ranging from bliss to dread — and that’s not even factoring in the pandemic burnout many may still be dealing with. So how can you market to…

Read More

Is Nextdoor The Next Big Ad Platform?

What is Nextdoor? Nextdoor is a social media platform that offers exclusive, local neighborhood updates where users exchange helpful information, goods and services. Nextdoor is unique from other social media platforms through its verification process; all Nextdoor users have to verify their address before joining to ensure that they receive content related to their specific…

Read More

Using Youtube to Grow Your Brand

Although we may think of Youtube as the prime destination for funny cat videos, in recent years it has grown to be an effective way to advertise and reach your target audience. Youtube is the second largest search engine in the world, with over 1 billion registered subscribers. The odds are, your audience is on…

Read More

eCommerce Holiday Tips for Black Friday and Cyber Monday

Black Friday / Cyber Monday 2021 Ecomm Tips   Encourage and collect as many customer reviews as possible. Shoppers that thoroughly research products before making a purchase will be less likely to buy your products if you lack truthful customer reviews. BF and CM (Black Friday and Cyber Monday) sales have increased consecutively over the…

Read More

Tips for Building a Community Around Your Brand on Social Media

How to Improve Social Media Presence From a brand’s perspective, utilizing social media can be a very powerful tool. It’s a great way to connect with current customers as well as reach potential new ones. But the world of social media is much more complex than simply having a social presence across networks and publishing…

Read More

Project Management Best Practices

Communication at the Core of Project Management Project Management is a bit like a dance – knowing when to lead, when to follow, when to focus on budgets, timelines and details, and when to connect with others on a personal level. It’s an artform that a few will come by naturally, others will develop and…

Read More

The Benefits to Advertising on Snapchat

We may know Snapchat as a messaging platform between friends, but it also offers an array of advertising opportunities that are perfect to hit your target audience. You can approach the platform for high-level awareness tactics, build up trust within the community and establish your brand as #1, and track purchases if you are an…

Read More

Boosting 101 – Everything You Need to Know About Boosting Facebook Posts

Facebook Boosted Posts and How They Differ From Paid Ads Facebook boosted posts offer businesses a way to ensure that their organic social media content is seen by more users. Boosting posts differs from paid ads in that all of the engagement metrics happen on a post on the brand’s profile. Additionally, paid ad campaigns…

Read More

SEO – A Game of Patience

When working with companies, the same question comes up time and time again: “How long does SEO take?” To see noticeable results, it usually takes about three months, but it can take even longer. For a lot of people, SEO can seem like a bit of a mystery. This past June, Google’s John Mueller tried…

Read More

How to Optimize a Press Release – 12 Steps to Get Coverage

According to PR Newswire, 800 press releases are sent out via their service every day in the United States. WIth all of the noise, it’s hard to make your press release stand out. Here are 12 press release tips that will ensure your press release gets the most coverage. Press Release Dos Create a click-worthy…

Read More

[First Look] Google’s Core Web Vitals

In May 2020 Google introduced a new ranking factor for search engines: Page Experience. While “mobile first” indexing (beginning in 2017 and finally completing in May 2021) was the first move toward using page experience as a factor in search engine ranking, the Page Experience rollout seeks to improve search results for users by providing…

Read More

The Future of Ecommerce: How COVID-19 is Impacting Ecommerce in 2021

The pandemic – and its associated lockdowns and stay-at-home orders – have caused ecommerce to rise to an all time high. And with the increase in direct-to-consumer sales comes a strain on shippers and retailers to meet the growing expectations of consumers who want their orders fast, cheap, and environmentally friendly.  Yet, even as communities…

Read More

Marketing on Clubhouse – is it worth it?

What is Clubhouse? Clubhouse is an invite-only, audio-only social media application that allows users to create, host and join chat rooms. The application has been compared to a virtual conference, with thousands of rooms and presentations that listeners can duck their head into to listen or raise their hand to participate in the discussion. At…

Read More

Responsive Search Ads Are Now the Default

Google recently announced that its responsive search ads (RSA), which debuted just a few years ago, will now serve as the default format in Google Ads. Moving forward, advertisers can expect prompts to create them first instead of the longstanding expanded text ads (ETA). On the surface this seems to be an innocuous Google Ads…

Read More

SEO is Going Mobile

The rapid increase of mobile device usage in recent years has dramatically shifted search engine optimization (SEO) best practices. According to Google, more than half of all website traffic occurs via smartphones and tablets. eCommerce businesses, in other words, must now account for the fact that half of all online visitors are on their mobile…

Read More

TikTok Transitions Into eCommerce

To better compete in the social atmosphere, the fast-growing app TikTok has been making strides towards increasing their eCommerce options. As users have increased their daily TikTok usage since the app launched in 2016, brands and small businesses have profited largely from viral trends. According to an annual report of 2020 taken by App Annie,…

Read More

Improve Mobile Marketing Lead Generation

Balancing the quality of leads versus quantity. Preventing abandonment. Keeping up with optimizations. When it comes to lead generation, the list of challenges goes on and on. Especially in the mobile marketing space, which has lagged behind desktop for years. Google, Facebook and LinkedIn are attempting to change course by creating a new type of…

Read More

Navigating a Cookieless World Part II: The Latest from Google

Recently, we took a look into the near future at a Cookieless world and explored what cookieless tracking could mean for brands and their customers. In part two of this blog series, we break down Google’s recent announcement that solidified its approach.  What did we already know?  Google will be phasing out third-party Cookies on…

Read More