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Why Endemic Advertising Should Be Part of Your Media Mix

Also known as vertical advertising, endemic advertising refers to ad placements that are contextually relevant to the markets and websites they’re running on. While this might seem like no-brainer, in the world of modern media endemic partners rarely come up when fleshing out a strategic media plan. The National Automobile Dealers Association (NADA) is a…

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Looking Into the Future of Television

2020 drastically shifted the baselines of TV viewership. What did we learn and what’s to come with next-generation TV experiences? The adoption of in-home lifestyle across work, fitness and entertainment is here to stay. In 2020, the TV industry saw several years of disruption and innovation compressed into just a few short months. “COVID has…

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Facebook & the Apple iOS 14 Update

Apple’s iOS 14 policy update started rolling out globally in January 2021. It’s meant to protect customer data from being used without permission.  While this is a step in the right direction for consumer privacy, citing its disagreement, Facebook announced its intention to move forward with the Apple Limit Ad Tracking (LAT) prompt associated with…

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Digiday Brand Summit Recap: A Consumer First Evolution

Mindgruve joined Digiday’s 2021 Brand Summit in January, which focused on marketing industry evolutions. The biggest marketing themes, more specifically, were bracing for change and putting the consumer first. After 2020, the industry won’t return to a pre-Covid normalcy. Brands will need to adapt, while staying true to who they are.  Theme 1: Listen to…

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The (Near) Future of Paid Social

2021, much like last year, will be filled with uncertainty for marketers. As much as we all would like to believe 2020 is far behind us, it has had a major and lasting impact on nearly every industry. Businesses of all types have pivoted their paid social strategies, which will influence consumer behavior. There are…

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What Can Search Marketers Expect This Year?

2020 was a wild year for search marketers.  Some had to adapt to never-before-seen scenarios and realign their search campaigns accordingly. Others paused efforts altogether as industries collapsed under the weight of the pandemic. And still others doubled and tripled down on spend to capitalize on new search marketing opportunities. Needless to say, the search…

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How SEO & Email Will Evolve in 2021

Earned media is showing no signs of slowing down. Below are some of the most prominent trends in SEO and email we’ll likely see over the course of the year.  SEO Trends Core Web Vitals – Google rolled out core web vitals in 2020, which will begin to factor into its ranking algorithm in the…

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2021 Marketing Trends

What can marketers expect in 2021? We won’t ring in the New Year and step into a new world of marketing, although there are plenty of reasons to be optimistic. Especially when the bar has been set so low the past 12 months. eMarketer projects total media ad spend in the US will be down…

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How to Rank on Google & Increase Market Share

“Do we outrank our competitors on Google?” It’s a question that’s often asked internally by brands, but not so easily answered for both SEM novices and veterans alike. Certainly, it’s more complicated than “Yes” or “No.” This blog post attempts to shed some light on the subject with crucial resources, strategy and tips. When implemented…

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Podcast Advertising: Basics You Need to Know

2020 could be considered the Year of the Podcast. With lockdowns affecting millions across the US, people have been turning to alternative forms of entertainment. This is especially true of podcasts, both listening and launching their own. According to eMarketer, listenership is estimated to double by the end of 2020 to 105.6 million and grow…

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The Impact of the Consumer Privacy Rights Act (CPRA) – Proposition 24

Californians recently had the chance to vote on Proposition 24, also known as the Consumer Privacy Rights Act (CPRA). Broadly speaking, it’s meant to expand the preexisting California Consumer Privacy Act (CCPA) and give consumers more control over how companies use their data. It also eliminates the ability of those companies to fix violations before…

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5 Paid Social Tips for the Holiday Season

Historically, the cost of digital advertising increases at the end of each year due to retailers capitalizing on gift-giving holidays and major retail sales events such as Black Friday. Adding the effects of the pandemic to the mix in 2020, the cost may be higher than anything the industry has experienced.  In the past six…

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Data, Privacy & The Marketer’s Dilemma

Data, Privacy & The Marketer’s Dilemma Privacy concerns are growing due to continuous hacks and misuse of personal data. The Great Hack on Netflix is an eye-opening example of this practice and the shift in public perception. Governments around the world are responding with new regulations such as the EU’s General Data Protection Regulation (GDPR)…

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How to Monitor Technical SEO Efforts | Part 3

After covering how to monitor on- and off-page SEO efforts in the first two posts,“How to Monitor Technical SEO Efforts” is the last of a three-part series that emphasizes the importance of maximizing the ROI of these critical tactics.  What is Technical SEO? Technical SEO covers the specialized steps taken to help Google’s algorithm effectively…

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How to Monitor Off-Page SEO Efforts | Part 2

In part one of this series we covered on-page SEO, which is the sum of all actions taken directly on your website to improve its ranking in the SERPs. Conversely, off-page SEO is the practice of optimizing components outside of your website, connecting with other businesses and media outlets to improve its ranking in the…

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Google Ad Extensions – Increase The Footprint of Your Ad

The Google ecosystem exists to present the most relevant information to a user. One of the most effective ways is Google Ad extensions. These unique ad formats are about one thing: providing additional information, which empowers a user to self-select where on an advertiser’s website they would like to land. Since their introduction, Google has…

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How to Monitor On-Page SEO Efforts | Part 1

SEO monitoring is crucial to optimizing your website, measuring the effectiveness of your efforts and identifying and fixing errors quickly. “How to Monitor On-Page SEO Efforts” is the first of a three-part series in which we will outline how to maximize the ROI of this critical tactic. What is On-Page SEO? On-page SEO is the…

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Effective Strategies for Retail Brands on Amazon

Amazon accounts for 40% of all US online retail sales, according to eMarketer. That was pre-pandemic and since then Amazon reported a 25% sales increase YoY in Q1 with stock up 45%. Its brand value is now worth more than $415 billion, according to Kantar and WPP. These staggering statistics mean brands must balance their…

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The Evolution of the Facebook Algorithm

Since 2018, Facebook’s algorithm has been rapidly changing to make users’ time on the platform more meaningful and valuable. In an effort to be more transparent and give users control of what they see, Facebook made critical updates in early 2020.  What is the Facebook Ads Algorithm? The Facebook Algorithm works to serve ads to…

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SEO for Voice Search: How It’s Changing Optimization Best Practices

Voice search tops nearly every list of 2020 marketing trends. However, there are still a number of questions that surround the trending technology and how it will shape the future of marketing. Specifically, SEO. We break down the truth about voice search, how it’s changing SEO and optimization best practices for the impending voice search…

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