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[First Look] Google’s Core Web Vitals

In May 2020 Google introduced a new ranking factor for search engines: Page Experience. While “mobile first” indexing (beginning in 2017 and finally completing in May 2021) was the first move toward using page experience as a factor in search engine ranking, the Page Experience rollout seeks to improve search results for users by providing…

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The Future of Ecommerce: How COVID-19 is Impacting Ecommerce in 2021

The pandemic – and its associated lockdowns and stay-at-home orders – have caused ecommerce to rise to an all time high. And with the increase in direct-to-consumer sales comes a strain on shippers and retailers to meet the growing expectations of consumers who want their orders fast, cheap, and environmentally friendly.  Yet, even as communities…

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Marketing on Clubhouse – is it worth it?

What is Clubhouse? Clubhouse is an invite-only, audio-only social media application that allows users to create, host and join chat rooms. The application has been compared to a virtual conference, with thousands of rooms and presentations that listeners can duck their head into to listen or raise their hand to participate in the discussion. At…

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Responsive Search Ads Are Now the Default

Google recently announced that its responsive search ads (RSA), which debuted just a few years ago, will now serve as the default format in Google Ads. Moving forward, advertisers can expect prompts to create them first instead of the longstanding expanded text ads (ETA). On the surface this seems to be an innocuous Google Ads…

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SEO is Going Mobile

The rapid increase of mobile device usage in recent years has dramatically shifted search engine optimization (SEO) best practices. According to Google, more than half of all website traffic occurs via smartphones and tablets. eCommerce businesses, in other words, must now account for the fact that half of all online visitors are on their mobile…

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TikTok Transitions Into eCommerce

To better compete in the social atmosphere, the fast-growing app TikTok has been making strides towards increasing their eCommerce options. As users have increased their daily TikTok usage since the app launched in 2016, brands and small businesses have profited largely from viral trends. According to an annual report of 2020 taken by App Annie,…

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Improve Mobile Marketing Lead Generation

Balancing the quality of leads versus quantity. Preventing abandonment. Keeping up with optimizations. When it comes to lead generation, the list of challenges goes on and on. Especially in the mobile marketing space, which has lagged behind desktop for years. Google, Facebook and LinkedIn are attempting to change course by creating a new type of…

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Navigating a Cookieless World Part II: The Latest from Google

Recently, we took a look into the near future at a Cookieless world and explored what cookieless tracking could mean for brands and their customers. In part two of this blog series, we break down Google’s recent announcement that solidified its approach.  What did we already know?  Google will be phasing out third-party Cookies on…

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Why Endemic Advertising Should Be Part of Your Media Mix

Also known as vertical advertising, endemic advertising refers to ad placements that are contextually relevant to the markets and websites they’re running on. While this might seem like a no-brainer, in the world of modern media endemic partners rarely come up when fleshing out a strategic media plan. The National Automobile Dealers Association (NADA) is…

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Looking Into the Future of Television

2020 drastically shifted the baselines of TV viewership. What did we learn and what’s to come with next-generation TV experiences? The adoption of in-home lifestyle across work, fitness and entertainment is here to stay. In 2020, the TV industry saw several years of disruption and innovation compressed into just a few short months. “COVID has…

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Facebook & the Apple iOS 14 Update

Apple’s iOS 14 policy update started rolling out globally in January 2021. It’s meant to protect customer data from being used without permission.  While this is a step in the right direction for consumer privacy, citing its disagreement, Facebook announced its intention to move forward with the Apple Limit Ad Tracking (LAT) prompt associated with…

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Digiday Brand Summit Recap: A Consumer First Evolution

Mindgruve joined Digiday’s 2021 Brand Summit in January, which focused on marketing industry evolutions. The biggest marketing themes, more specifically, were bracing for change and putting the consumer first. After 2020, the industry won’t return to a pre-Covid normalcy. Brands will need to adapt, while staying true to who they are.  Theme 1: Listen to…

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The (Near) Future of Paid Social

2021, much like last year, will be filled with uncertainty for marketers. As much as we all would like to believe 2020 is far behind us, it has had a major and lasting impact on nearly every industry. Businesses of all types have pivoted their paid social strategies, which will influence consumer behavior. There are…

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What Can Search Marketers Expect This Year?

2020 was a wild year for search marketers.  Some had to adapt to never-before-seen scenarios and realign their search campaigns accordingly. Others paused efforts altogether as industries collapsed under the weight of the pandemic. And still others doubled and tripled down on spend to capitalize on new search marketing opportunities. Needless to say, the search…

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How SEO & Email Will Evolve in 2021

Earned media is showing no signs of slowing down. Below are some of the most prominent trends in SEO and email we’ll likely see over the course of the year.  SEO Trends Core Web Vitals – Google rolled out core web vitals in 2020, which will begin to factor into its ranking algorithm in the…

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2021 Marketing Trends

What can marketers expect in 2021? We won’t ring in the New Year and step into a new world of marketing, although there are plenty of reasons to be optimistic. Especially when the bar has been set so low the past 12 months. eMarketer projects total media ad spend in the US will be down…

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How to Rank on Google & Increase Market Share

“Do we outrank our competitors on Google?” It’s a question that’s often asked internally by brands, but not so easily answered for both SEM novices and veterans alike. Certainly, it’s more complicated than “Yes” or “No.” This blog post attempts to shed some light on the subject with crucial resources, strategy and tips. When implemented…

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Podcast Advertising: Basics You Need to Know

2020 could be considered the Year of the Podcast. With lockdowns affecting millions across the US, people have been turning to alternative forms of entertainment. This is especially true of podcasts, both listening and launching their own. According to eMarketer, listenership is estimated to double by the end of 2020 to 105.6 million and grow…

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The Impact of the Consumer Privacy Rights Act (CPRA) – Proposition 24

Californians recently had the chance to vote on Proposition 24, also known as the Consumer Privacy Rights Act (CPRA). Broadly speaking, it’s meant to expand the preexisting California Consumer Privacy Act (CCPA) and give consumers more control over how companies use their data. It also eliminates the ability of those companies to fix violations before…

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5 Paid Social Tips for the Holiday Season

Historically, the cost of digital advertising increases at the end of each year due to retailers capitalizing on gift-giving holidays and major retail sales events such as Black Friday. Adding the effects of the pandemic to the mix in 2020, the cost may be higher than anything the industry has experienced.  In the past six…

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