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Mindgruve’s Media Team Talks Programmatic Advertising

Twenty years after its introduction, advertising via programmatic buying is now widely considered effective, efficient and reliable. In fact, with capabilities like real time data and insights, immediate placements and hyper-focused targeting, advertisers in the U.S. are expected to spend $84 billion on programmatic campaigns in 2019 alone. Mindgruve’s media team is well versed in…

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Digiday Future of TV Summit Takeaways

Mindgruve attended the Digiday Future of TV Summit in Palm Springs this past April. The conference hosted brands and agencies from around the country to discuss TV advertising in the streaming era. Television ratings are down, TV ad costs are up and the state of the tactic is in flux as new publishers emerge and…

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Content Is The New Ad

Creating a successful marketing plan is about finding balance. Balance between tactics that drive massive awareness and tactics that engage potential consumers at a deeper level. When seeking reach, it’s not uncommon for marketers to experience limits to the scale of effectiveness when utilizing popular digital tactics such as  banners, native or social ads. While…

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Effective Strategies for Retail Brands on Amazon

Amazon accounts for nearly half of all online retail spend, according to eMarketer. This staggering statistic means brands must balance their approaches to boosting revenue and brand equity with the need to maximize their presence on the world’s leading digital marketplace. What are the most effective tactics? Is it possible to increase product sales without…

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What the disruption to TV advertising means for marketers

TV advertising is still one of the most powerful and influential tactics. Since the 1950s, the television has been the centerpiece in living rooms across the country. As soap operas, sitcoms, documentaries and more captivated people, marketers were afforded opportunities to do the same, creating one of the most effective advertising mediums ever. Today, TVs…

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The Roundup – September 2017 Edition

Each month, we recap the biggest industry news by rounding up a handful of can’t-miss articles. In September, we saw tech giants spend big on television, heard a call for marketers to refocus on awareness, noticed missed opportunities on YouTube and more.   Why Tech Giants Like Google and Amazon Are Spending Big On TV…

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7 Need to Know 2017 Marketing Trends

1. Digital ad spend is on par with TV now. The balance shifted faster than expected and digital spend will likely exceed TV next year. Spend isn’t moving away from TV to digital, but rather from Print and Local media, according to eMarketer. For the digital space, we’re seeing a consolidation of tech and publishing…

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What Is Your Optimal Media Mix?

Over the past twenty years, as digital outlets evolved into what they are today, marketing decision-making has become increasingly complex. Consumers’ attention is split across a multitude of vehicles—gone are the days of bucketing your budget into TV, print and radio while feeling confident that your target customer is receiving your message. So, too, are…

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Programmatic TV: What is it, How Does it Work and What are the Benefits?

What is programmatic TV? As Digiday.com explains, programmatic TV is “[t]he technology automated and data driven way to buy and deliver ads against TV content. This includes digital TV ads served across web, mobile devices and connected TV.” But how does programmatic TV buying actually work? What are the benefits? And if it is all that great,…

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Chad Robley & Lucie Greene Talk Gen Z

Lucie Greene, Worldwide Director of Innovation at J. Walter Thompson, recently published her Generation Z trend report, which includes more than 70 pages of research, analysis, and brand examples offering insights as to where our culture is headed and how to best reach our newest generation of consumers. During Interactive Day 2015’s keynote, Mindgruve’s CEO,…

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17 Facebook & Email Marketing Best Practices

Facebook is uniting efforts with several partners, including email marketing platform Mailchimp, to help small and medium businesses take advantage of their digital potential. On June 4th, the Boost Your Business with Facebook half-day conference stopped in San Diego. And of course Mindgruve had to be there! Expert panelists, guests, partners and the Facebook team…

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13 Takeaways from Mary Meeker’s Report: 2015 Internet Trends

Every year, famous “Queen of the Net” Mary Meeker from venture capital firm KPCB, presents “The Internet Report.” This year, it comes in at a whopping 196 slides. We’ve condensed it to 13 key points that we, as marketers, care about most and think you should know: Internet users grew from less than 1% of…

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Why Mobile-Friendly Websites Will Win In 2015

Introducing Google’s New Mobile Guidelines & Tools It’s no longer a surprise, we all know that online mobile usage is growing at the speed of light and quickly taking over desktop usage across industries. As a result, mobile search and mobile applications are the first touchpoints between users and brands. 2014 was already announced as…

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Why Programmatic Buying Is Growing in Popularity

It seems as if marketers move further and further away from direct buys and fall more into the world of programmatic buying. An article on Ad Exchanger by Sarah Sluis states that 87% of brands and agencies plan to spend 50% more on programmatic ad buys. Advertising Age is projecting that $9.8 billion will be…

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The Sweet Spot: How to Avoid Being “Too Salesy” on Social Media

Lately, we’ve been tasked to think of ways to market a product via social media without making the tweet or post sound “too salesy.” Sound familiar? After all, with nearly 60% of Facebook and Instagram users and 46% of Twitter users logging on every day, your brand better speak to the masses in the most…

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Mobile Email Marketing: Avoiding the ‘Unsubscribe’

To put it simply, we’re living in the age of screens. Screens of all sizes, of different operating systems, and all have their own set of rules for mobile content. According to a study done by Business Insider, the global smart phone penetration exploded from 5% in 2009 to 22% by the end of 2013….

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What You Need To Know About Millennials

Being a Millennial isn’t as easy as it looks. For those of us born after 1981, we have to live with crushing student loan debt, being labeled as lazy or entitled and people waiting in line to tell us just what’s wrong with our generation. Not to mention, our childhood heroes are constantly being unceremoniously…

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[INFOGRAPHIC] Post, Pin, & Tweet: The Best Time to Outreach

As a person slightly addicted to social media and a professional social media consultant, I tend to be browsing through my networks every other waking hour (I wish this were an exaggeration). My supervisor kindly refers to me as a “power user.” However, I’m not the general population of social media users. Most tend to…

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