In 2010, QR codes were popular among consumers, but since mobile technology wasn’t as advanced then, they fell out of use. Since the beginning of the pandemic, however, the popularity of QR codes has surged, in large part because businesses have been relying on them to streamline processes and maintain contactless interaction with customers. In 2020, QR code interaction grew by 94%. Now, analysts predict that US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025. With 97% of Americans owning a smartphone these days, this is the time to step up your marketing game at a low cost.
Why QR codes?
A QR (Quick Response) code is a bar code that includes a matrix of dots that scans using a smartphone with a built-in camera. Once scanned, software on the device converts the dots within the code into numbers or a string of characters.
QR codes can be used for a variety of purposes such as contactless menus, website links, business numbers, sending messages and emails, downloading apps, viewing business locations, linking to social media pages, shopping, payments, and more. QR codes provide a quick and easy way to get your information out there about a service or product that immediately shows up on the user’s device.
Agencies and businesses are using QR codes to:
- Improve SMO and SEO
- Measure effectiveness
- Boost sharing and networking
- Post online and offline
- Provide a CTA
- Intrigue customers and create curiosity
From seeing Coinbase use a QR code as their commercial ad during the Superbowl to clients here at Mindgruve wanting to incorporate QR codes into their marketing plan, some may say this is the QR code revival post-pandemic.
Get Started with QR Codes:
- There are many QR code generator websites out there, so research which one is ideal for your ad. (We recommend Beaconstac or QR Code Generator.) You can also reach out to vendors that offer QR code creation.
- Enter the URL you want the QR code to take you to.
- Customize your QR code’s appearance – shape, color, and frame.
- Download and save to your computer.
- Insert it in an online or in-person advertisement.
- Track the effectiveness of your QR code with Google Analytics.
- Once you have tested the QR code, log into your Google Analytics account and go to Sources > Campaigns. There, you are able to sort by “Medium” and search for “QRcode” to access your test visit.
Take advantage of the benefits QR codes can provide for your business. Mindgruve can help you get started with the right resources and insights to expand your online presence through QR codes.