Ecommerce has been growing rapidly in recent years, and it’s becoming increasingly important for businesses to have a strong online presence. While there are many ways to drive traffic to your ecommerce store, one of the most effective and cost-efficient methods is through organic social media. Social media is responsible for driving 32% of online sales in the US. In this blog, we’ll explore 12 tips to help increase ecommerce sales via organic social media.
Develop Engaging Content
Creating engaging content is essential for increasing ecommerce sales via social. Focus on creating content that is visually appealing, informative, and relevant to your target audience. You can use a variety of formats, such as images, videos, and blog posts, that can help educate your audience about your products or services.
Influencer marketing has become a popular way for businesses to reach a wider audience. Partnering with influencers and leveraging their follower base can promote your products, increase brand awareness, drive traffic to your website, and reinforce your bottom line.
Create Discount Codes
Offering discount codes on social media is a savvy way to incentivize people to buy your products. Create unique discount codes and share them on your social platforms to encourage your followers to make a purchase and help you track the effectiveness of your social media marketing.
Tagging products can make it easier for your followers to purchase them. When you tag a product, your followers can click on the tag and be directed to the product page on your ecommerce store, helping to streamline the purchasing process, which may lead to an uptick in sales.
Looking to increase engagement and drive sales? Ask your followers to share your post, tag their friends, and follow your account to enter a giveaway. Giveaways are a great way to help increase your followers and generate buzz around your brand.
Offer Limited-Time Offers
Create a sense of urgency and encourage your followers to make a purchase with that classic ad tactic, limited-time offers. Offer exclusive deals or discounts that expire after a certain time period, which can generate a sense of excitement around your brand and increase sales.
Encourage followers to share images and videos of themselves using your products and repost them on your social media accounts to help increase social proof, brand awareness, and encourage others to make a purchase.
Share Customer Reviews
Sharing customer reviews on social media can help build trust and credibility with your audience. Share screenshots of positive reviews or create graphics highlighting customer feedback to steer people toward making a purchase — a strategy that can increase social proof and forge customer loyalty.
Optimize for Mobile
More than half of all internet traffic comes from mobile devices, so optimizing your social media content for mobile is essential in marketing today. Use mobile-friendly images and videos, create short and snappy captions, and make it easy for your audience to buy your products on their mobile devices.
Be Active and Responsive
Community management should be at the forefront of your social media marketing strategy. If you want to build a loyal following and see an uptick in your ecommerce sales, stay active and responsive on social media. Post engaging content, respond to comments, and address any customer concerns or issues, all of which can help you build trust with your followers.
Monitor Social Trends
Staying on top of social media trends is essential to increasing ecommerce sales. Keep an eye on the latest social media platforms and content formats and incorporate them into your social media mix.
Track Your Progress
Use analytics to measure your success and adjust your strategy accordingly. One example of this approach is to leverage UTMs when linking back to products, which helps keep track of performance and pinpoints the sales that social has helped capture.
Increasing ecommerce sales via organic social media requires a combination of strategies. By implementing these tips, you can amplify your brand awareness, drive traffic to your ecommerce store, and increase sales. For more information or help improving your social media marketing strategy, contact us.