Although we may think of Youtube as the prime destination for funny cat videos, in recent years it has grown to be an effective way to advertise and reach your target audience. Youtube is the second largest search engine in the world, with over 1 billion registered subscribers. The odds are, your audience is on Youtube…the trick is reaching them effectively and efficiently. More and more brands are turning to Youtube marketing due to the sheer bandwidth it possesses and the growing popularity of free online content. In fact, by the year 2025 half of viewers under the age of 32 will not subscribe to a paid TV service at all. Using Youtube to grow your brand allows access to an abundant audience and can bring success when done strategically. 

Youtube brand channels offer a wide array of results which can include increasing awareness, driving traffic to your site, garnering engagement and generating leads. After deciding on your brand’s primary objectives, the next step is to create videos that will aid in achieving your goals. 

Certain types of videos cater to different levels of goals. For example, if you want to boost brand awareness, you should use top-of-funnel tactics to prioritize engagement and promote brand recognition. These videos may include showcasing your business by stating what you stand for, posting “how-to” videos, conducting interviews, and uploading product tutorials. After you’ve caught the attention of your audience and want to follow up on potential leads, utilize middle-of-funnel videos to guide viewers further down the path of conversion. This can be achieved with customer testimonials, product spotlights, and case studies that feature successful experiences with your product. In addition to the types of videos you are posting, it is beneficial to establish your brand in a positive light. It’s important to prioritize being responsive to potential customers by answering comments and addressing concerns. Always stay on the lookout for new trends, be quick to adapt, and periodically check out what your competitors are doing. Try to pay attention to what’s working for them and what’s not, and adjust your strategy accordingly. 

Mindgruve money tip: Make sure your competitors aren’t serving ads on your videos! If they are, you can decide to block them in Google’s ad manager. 

Leveraging Youtube as a marketing strategy gives companies the opportunity to tap into a massive audience and initiate brand growth in a low-risk, high-reward environment. Youtube allows companies to take control of their marketing efforts and permits creative freedom in how we optimize keywords, with influencers, and more. Not to mention, posting videos through a brand channel is an effective way to accommodate a smaller media budget. Essentially, if you are searching for a video marketing strategy that drives results, Youtube is a good place to start.