As technology advances, the Jetsons-like future of self-driven cars, robot security guards, and smart devices is slowly becoming the norm. Virtual reality (VR), in particular, is no longer a distant pipe dream. While still new, a bit clunky, and expensive, it’s also emerging as a go-to tool for content marketing. As with any trend, brands… Continue Reading
Introducing Google’s New Mobile Guidelines & Tools It’s no longer a surprise, we all know that online mobile usage is growing at the speed of light and quickly taking over desktop usage across industries. As a result, mobile search and mobile applications are the first touchpoints between users and brands. 2014 was already announced as… Continue Reading
It’s Thanksgiving next week and we’re thinking about some things that we’re thankful for this year. In addition to being thankful for the opportunity to be creative on a daily basis and for our supportive friends and family members, we thought about some things that we’re very glad exist in digital.
Recently, companies have been debating whether to invest in a native mobile app or convert their site into a responsive one. Either way, both these methods are used to enhance the user’s mobile experience – you do not want to be caught with a website that is not optimized for mobile devices. Imagine the constant… Continue Reading
Even with the advent of satellite and services like I Heart Radio and Pandora, radio is still struggling to be the American entertainment staple it once was. In fact, more than half of Americans feel radio brands fail when it comes to pushing fresh, interesting content, while 35% have no opinion whatsoever. So what’s a… Continue Reading
Over the past few days, PRISM, a government surveillance program, has become a hot button issue within the tech community. After National Security Agency whistleblower Edward Snowden executed “one of the largest leaks in US political history,” major tech industry players including Facebook, Google, Apple, Yahoo!, and Microsoft were accused of giving the federal government… Continue Reading
These days, it seems like every major brand is getting hacked by one activist group or another. Recently, satirical news site, The Onion, was hacked by the Syrian Electronic Army (SEA), who took over The Onion’s social media accounts. As The Onion explains in their blog, the compromise was the result of gullible Onion employees… Continue Reading
In my experience, sometimes finding a good webinar can be a shot in the dark. They’re either not what they seem, or it’s a struggle to find good bits of info in the midst of thinly-veiled sales pitches. However, I thoroughly enjoyed the recent Vocus webinar, “Nice Brands Finish First,” featuring the always-entertaining Peter Shankman…. Continue Reading
JacksonvilleArtwalk.com takes advantage of many of the web development techniques I have been using recently. The site originally caught my eye because it showcases how effective responsive web design and parallax can be together.
Quick! Make a wish—it’s 12/12/12. Or is that for 11:11…? Whatever it is, we’re a bit superstitious and we want to take advantage of today’s date singularity and share with everyone our 12 favorite digital topics of 2012. Topics below are in no particular order.
Game Mechanics and Gamification Reshapes Businesses/Companies have a growing need to provide an engaging experience for their customers, and incorporating Gamification techniques is becoming an increasingly better way to do that.
Mobile Advertising Part 2: Mobile Websites/Welcome to the second half of our mobile advertising blog series!
Mobile Advertising Part 1: In-App Advertising/Mobile advertising is becoming an integral part of advertising strategies due to the fact that it can conveniently reach consumers right in the palm of their hands.
Smart TVs Extend Digital Reach, Value/The 2011 Consumer Electronics Show has come and gone, leaving behind an array of consumer gadgets hopeful of becoming the next big thing…
App Advertising: Reaching Target Demos/Mobile apps have become a huge part of the new media industry
Apple has recently announced its venture into the glut of social media networks on the internet – Ping. Ping is an iTunes-based community where users can list their favorite bands, follow some of their favorite artists and discover new artists through their friends. This new service was extremely popular at its inception, registering 1 million… Continue Reading
The past few years have seen many innovations in the world of mobile marketing, one of the biggest being the use of digital barcodes. Digital barcodes, or Quick Response codes, are barcodes that, when scanned using a mobile device’s QR code reader, lead users to promotional information designated by the creator. We believe digital barcodes… Continue Reading