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How to Leverage AI for Paid Search

Marketers and advertisers know that AI has been heavily featured in the news. Typically, articles that highlight AI tools focus on the ability of the chatbots to provide thorough answers and expand on a simple question in great detail. There have also been discussions about AI replacing people. While we don’t agree with that, we…

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An Accessible Website is Crucial for Your Business. Here’s Why.

If you’re wondering what accessibility means and how to get started making your website accessible, you’re in the right place. Let’s take a look at what it means to create an accessible website and provide some high-level tips on how to achieve it. Before getting started, we need to understand why accessibility matters, and how external factors…

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Google Strikes Policy & What You Need to Know

An email about Google’s new “Strikes” system for Google Ads showed up in all of our inboxes last month, and if you’re like us, your first reaction was probably to check your accounts to make sure it wasn’t impacting your campaigns. While this might have seemed like an unwelcome intrusion, the new Strikes system and…

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A Closer Look at the Headless CMS

WordPress, Drupal, Sitecore and other traditional content management systems (CMSs) have long been considered the industry standard of website development. Also referred to as monolithic, regular or coupled, they were created to more easily manage online elements like content, images, HTML and CSS. But as brands continue to expand their content infrastructures, they need a…

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How to Navigate a Cookieless World

Are Cookies a thing of the past? If so, what does this mean for brands? How about their customers? Is this the end of targeting? From the marketing industry to state and federal governments, questions are swirling around data, tracking and privacy. The answers below will begin to help you navigate what could one day…

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How Amazon’s Demand-Side Platform Improves Advertising

Amazon’s Demand-Side Platform (DSP) helps brands move shoppers down the funnel. More specifically, this unique advertising platform serves ads at the right moment based on specific, interest-based audience segmentation and bridges the gap between brand discovery and purchase. Amazon has rolled out a number of features to the Demand-Side Platform since its launch, perhaps the…

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Don’t Underestimate The Value of Voice for Your Business

It’s 2019 and nearly everyone has a built in assistant – voice assistant that is. Voice technology and its underlying software – voice recognition, artificial intelligence, natural language processing and beyond – is evolving rapidly and becoming omnipresent. With the rise of position zero, the coveted search result spot that voice assistants are pulling from,…

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Why Mobile-Friendly Websites Will Win In 2015

Introducing Google’s New Mobile Guidelines & Tools It’s no longer a surprise, we all know that online mobile usage is growing at the speed of light and quickly taking over desktop usage across industries. As a result, mobile search and mobile applications are the first touchpoints between users and brands. 2014 was already announced as…

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5 Digital Things We’re Thankful For

It’s Thanksgiving next week and we’re thinking about some things that we’re thankful for this year. In addition to being thankful for the opportunity to be creative on a daily basis and for our supportive friends and family members, we thought about some things that we’re very glad exist in digital.

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Hivio: Bringing Buzz Back to Radio

Even with the advent of satellite and services like I Heart Radio and Pandora, radio is still struggling to be the American entertainment staple it once was. In fact, more than half of Americans feel radio brands fail when it comes to pushing fresh, interesting content, while 35% have no opinion whatsoever. So what’s a…

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PRISM: A Closer Look at Tech’s Newest Controversy

Over the past few days, PRISM, a government surveillance program, has become a hot button issue within the tech community. After National Security Agency whistleblower Edward Snowden executed “one of the largest leaks in US political history,” major tech industry players including Facebook, Google, Apple, Yahoo!, and Microsoft were accused of giving the federal government…

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How to Avoid Getting Hacked

These days, it seems like every major brand is getting hacked by one activist group or another. Recently, satirical news site, The Onion, was hacked by the Syrian Electronic Army (SEA), who took over The Onion’s social media accounts. As The Onion explains in their blog, the compromise was the result of gullible Onion employees…

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Webinar Recap: Peter Shankman Says “Nice Brands Finish First”

In my experience, sometimes finding a good webinar can be a shot in the dark. They’re either not what they seem, or it’s a struggle to find good bits of info in the midst of thinly-veiled sales pitches. However, I thoroughly enjoyed the recent Vocus webinar, “Nice Brands Finish First,” featuring the always-entertaining Peter Shankman….

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Mindgruve-Style Custom Forms with formIt

Here at Mindgruve, we do custom everything – and forms are no exception. Many times it can be difficult to choose a JavaScript or jQuery library and just go with it, especially one that will work for any project we take on. We needed something flexible, that we could style with as much CSS as…

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A Developer’s Top Web Pick

JacksonvilleArtwalk.com takes advantage of many of the web development techniques I have been using recently. The site originally caught my eye because it showcases how effective responsive web design and parallax can be together.

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Our 12 Favorite Digital Topics of 2012

Quick! Make a wish—it’s 12/12/12. Or is that for 11:11…? Whatever it is, we’re a bit superstitious and we want to take advantage of today’s date singularity and share with everyone our 12 favorite digital topics of 2012. Topics below are in no particular order.

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Ping: Apple’s Newest Tool Has Missed Its Mark

Apple has recently announced its venture into the glut of social media networks on the internet – Ping. Ping is an iTunes-based community where users can list their favorite bands, follow some of their favorite artists and discover new artists through their friends. This new service was extremely popular at its inception, registering 1 million…

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Digital Barcodes: The Present and Future of Mobile Marketing

The past few years have seen many innovations in the world of mobile marketing, one of the biggest being the use of digital barcodes. Digital barcodes, or Quick Response codes, are barcodes that, when scanned using a mobile device’s QR code reader, lead users to promotional information designated by the creator. We believe digital barcodes…

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