On August 2nd, MindgruveMacarta will be celebrating the anniversary of Mercado Libre, a retail media and ecommerce giant in Latin America that has shaped how we buy, sell, and do business.
Founded in Argentina in 1999, Mercado Libre has grown to operate in 18 countries, emerging as one of Latin America’s leading ecommerce platforms. Originally launched as an online auction site similar to eBay, Mercado Libre has consistently focused on democratizing the region’s access to commerce and technology. Over the years, the company has expanded its services significantly, and is now recognized as a pioneering leader in the industry.
As we celebrate its 25th anniversary, we’re excited to share two crucial reasons to sell on the platform, and five compelling reasons to advertise with them:
Two key advantages of selling on Mercado Libre
- Unparalleled reach: Mercado Libre is a vast marketplace, with over 10 million products available. Now is the perfect moment to ask yourself: Is your catalog among them? By listing your products on Mercado Libre, you gain access to a massive audience (with the intent to purchase) and wide reach that will boost your visibility, helping expand your business. Make sure to optimize images and written content to achieve the best results. If you’re unsure where to start, we’re here to guide you through every step of the process.
- Payments and logistics: Mercado Libre has expanded its offerings beyond its online marketplace to include a comprehensive suite of services: Mercado Pago for payment solutions, Mercado Envíos for logistics, and Mercado Ads for advertising. Mercado Pago provides a secure and user-friendly payment system with multiple payment options. Meanwhile, Mercado Envíos offers competitive logistics services, simplifying shipping processes for sellers. These tools streamline sellers’ operations and enhance the overall customer experience.
As a bonus, we know that consumers love Mercado Libre. According to a Statista survey, 53% of Mexicans consider Mercado Libre their platform of choice, while in Brazil, where it’s known as “Mercado Livre”, the marketplace generated 7.6 billion U.S. dollars in revenue in 2023. Why? Because it offers a wide range of local and international products at competitive prices, providing the convenience of shopping from anywhere and having your purchases delivered directly to your doorstep.
Five key benefits of advertising with Mercado Ads
- Increased visibility: Reach a vibrant audience of more than 148 million active users with a shopping mentality.
- First-party data: Access a deeper, more reliable analysis to drive better decision-making.
- Full-funnel campaigns: Find solutions and create campaigns for every stage of the purchase journey.
- Multiple solutions: Choose from a variety of advertising solutions such as Product Ads, Display Ads, Brand Ads, Video Ads, and more.
- Advanced Targeting: Target your ads to specific demographics and users with relevant buying behavior, improving the accuracy of your campaigns.
Breaking records
According to eMarketer, Mercado Libre’s digital advertising business is expected to grow by 44.5% this year, accounting for more than half of all retail media advertising spending in Latin America.
In addition, Brazil and Mexico play an important role and will continue to drive Mercado Libre’s growth. Combined, eMarketer estimates that these countries will account for 82.1% of the company’s regional advertising business.
We are confident that Mercado Libre will continue to experience exceptional growth and expansion in the years to come.
Congratulations on 25 years of remarkable success!
And to you, our brand partners, don’t let FOMA get the best of you! Join this wave of growth with Mercado Libre. Our team of experts is here to help you elevate your brand on the platform and leverage Mercado Ads solutions to boost your business.
Want to ask a question or learn more? Get in touch with us today.
