Earned Media Strategist
SEO monitoring is crucial to optimizing your website, measuring the effectiveness of your efforts and identifying and fixing errors quickly. “How to Monitor On-Page SEO Efforts” is the first of a three-part series in which we will outline how to maximize the ROI of this critical tactic.
What is On-Page SEO?
On-page SEO is the practice of optimizing components on your website such as keyword analysis and content optimization to better define and identify what information is being provided. The objective is to make the website more beneficial to users and improve the overall ranking in search engines.
On-page SEO often increases organic traffic, SERP rankings and organic conversions.
What On-Page SEO Factors Should You Monitor?
There are several factors that go into optimizing a website. By addressing each of them, you have a higher likelihood of outranking your competitors.
Meta, Title & Headline Optimization
Meta descriptions and titles are extremely important in declaring what information is on a webpage and giving users a call to action. They also attract those users with specific keywords.
With engaging tags and headlines, you can also improve the click-through rates of key webpages. It’s also important to be mindful that search engines like Google will bold keywords that match user search queries.
The BrightEdge SEO platform makes optimizing new webpages more efficient.
Keywords are critical to on-page SEO. They allow users to find what they’re looking for in the SERP. However, optimizing keywords to rank on the first page of search results takes a consistent strategy and ongoing monitoring.
This labor intensive process will allow you to collect relevant metrics and data. Using BrightEdge, you can expand keyword opportunities and go in depth with potential revenue guides to help the user pick the keywords to focus on. The platform also offers rich data sets on search volume, rank and universal results by week, month, quarter and year.
Be prepared to invest in and create a detailed strategy for content optimization on your website, as search engines favor high quality, relevant content for users.
BrightEdge is designed to cover total SEO page performance through its reporting feature. On a page level, you can review performance across visits, conversions and revenue. Content optimization is an ongoing process that will ultimately make your website as user friendly as possible.
With a detailed strategy and high-end SEO tools, your on-page goals should lead to increased traffic and improved search engine rankings.
Stay tuned for part two and three of this blog series, which will cover off-page SEO and the more technical aspects of SEO.