Being a Millennial isn’t as easy as it looks. For those of us born after 1981, we have to live with crushing student loan debt, being labeled as lazy or entitled and people waiting in line to tell us just what’s wrong with our generation. Not to mention, our childhood heroes are constantly being unceremoniously rebooted into distorted shadows of their former selves (*ahem, Teenage Mutant Ninja Turtles, anyone?). Is nothing sacred?

You’d think we could catch a break after growing up in a recession.

But, while the rest of the world loves making fun of Millennials for asking for Almond Milk in our Cold Brew Coffee, savvy marketers know that understanding Millennials and speaking our language unlocks tremendous potential for the success of their brands. So, to help you get to know your millennial consumers, here’s the latest and greatest facts about the generation people love to hate.

Here's everything you need to know about millenials