Lately, buzz phrase, “content marketing,” has been circulating around the marketing world. Everyone is hoping to achieve the ideal content marketing strategy, yet some strategists are still trying to figure out the exact formula to achieve the best results. It’s a trial-and-error world out there, but it all begins with a solid foundation to kick-off any content marketing strategy. For example, according to Skyword, 64% of marketers put a dedicated team of content gurus together to ensure their strategies improve engagement with customers and prospects.
Check out how fellow content marketers execute an effective content marketing strategy and what they believe are winning content marketing best practices.