There is a growing trend in visual content, and it doesn’t look like it’s fading any time soon. Instagram has over 150 million active users sharing #selfies with no fear. SnapChat had the nerve to turn down Facebook’s offer of $3 billion without a blink. Clearly, those so digitally-inclined are moving towards a more visual web. In fact, the image-heavy platform, Pinterest, is now generating more revenue for retailers than text-based platforms, such as Twitter.
As marketers, we are constantly finding ways to entice the click and ultimately gain the conversion for our brands. Displayed in the infographic below, Curalate took a look at over 500,000 images on Pinterest to determine tendencies of our behavior on the visually-driven social media platform. Do users tend to prefer a certain color? Multiple colors or is monotone the way to go? Find out below: