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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Social Media Marketing for Ecommerce: 12 Tips to Drive Sales and Revenue

Ecommerce has been growing rapidly in recent years, and it’s becoming increasingly important for businesses to have a strong online presence. While there are many ways to drive traffic to your ecommerce store, one of the most effective and cost-efficient methods is through organic social media. Social media is responsible for driving 32% of online…

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Mindgruve Unveils Future Forward Rebrand for Mitek

Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., announced today the completion of a rebrand for Mitek, a global leader in digital identity verification solutions that makes digital access faster and more secure than ever. As part of the project, Mindgruve designed a new logo and identity system along with a tagline…

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5 Questions to Ask When Building Out Your Crisis Communication Plan

In the age of social media and instant news updates, companies need to be prepared to respond to crises quickly and effectively. The results of a new study found that less than half of surveyed U.S. companies have a formal crisis communication plan in place. This lack of preparation can lead to disastrous consequences—for both…

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Mindgruve Named One of the Fastest-Growing Companies by Financial Times

Mindgruve lands on Financial Times’ 2023 list of Fastest-Growing Companies in America. Released from the world-leading global business publication, this list recognizes 500 innovative companies that are driving substantial growth. Mindgruve landed among notable brands like Moderna, Zoom, and DoorDash.  “It’s an honor to be recognized by Financial Times alongside some of the top companies…

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Adopting AI Into Your Marketing Strategy

First, let’s address the elephant in the room: Will AI replace advertising and marketing professionals? The short answer: No.  And this is why: AI cannot write to political, topical, or regional nuances. It cannot replicate the big-picture thinking of campaign work. Chick-fil-A’s long-standing “EAT MOR CHIKIN” campaign, brought to you at the behest of cows…

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How Long Until CPG Ad Spend Pays Back?

Paid advertising is an important piece of the marketing strategy for many companies that sell CPG (Consumer Packaged Goods) such as food, household items, personal care products, and more. It can be used to create awareness of the product, increase engagement with the brand, and drive sales. Typically, the ultimate goal is a positive return…

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Mindgruve Named Top 3% of Google Partners

Mindgruve, one of the fastest growing digital marketing agencies in the U.S., today announced it has achieved Google Premier Partner status for a third consecutive year, placing it in the top 3% of Google partners. This recognition is the highest level that agencies can achieve and gives Mindgruve clients access to the top business growth…

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A Look Back at 2022 Automation Updates In Google Ads

Last year, Google Ads made buzzworthy pushes that focused heavily on automation and AI. While this certainly proves the realm of paid search and digital marketing is advancing, advertisers are wary of the changes – and for good reason as machine learning should not fully be entrusted to do the entirety of the job. Additionally,…

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What to Include in your SEO Audit Checklist

Should you use a checklist for SEO audits? Yes, but in order to get the most out of a site audit that relies on a checklist, it’s a good idea to customize the list to fit the needs of your website, the platform, and the type of business. Since search engine optimization is a long-game…

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Mindgruve Unveils New Website for First Horizon Bank

Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., announced the successful launch of a new website for First Horizon Bank. The bank’s new website features a revamped user interface, mobile-first layout, and an elevated design. See the new website for First Horizon Bank. “First Horizon has gone through several growth spurts this year,…

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The Rundown on Instagram Guide Features

Launched during the COVID-19 pandemic with the intention of spreading helpful information on wellness topics, Instagram Guides curates related posts into a condensed blog-like model. Guides can be formatted to highlight collections of posts, products, or places for followers to explore on the app.  This easy-to-navigate feature is located under its own tab on any…

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Social Media Trends to Capitalize On

Every new year brings with it a refreshed opportunity for success. That chance for growth is no different on the social frontier. In an always evolving digital world, creators and brands aspire to keep their fingers on the pulse of social platforms to move their respective goals forward. Here are three social media trends to…

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2023 Marketing Trends: What to Expect in Digital Marketing

Recapping 2022  Before laying out our expectations for digital marketing this year, let’s first take a journey back to see how digital marketing predictions for 2022 fared. We were optimistic about digital spend, which was proven correct. eMarketer projected +12% and we saw +12.5% driven by paid search and display (including rich media, video, and…

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The Trade Desk Lookalikes: Why Advertisers Can’t Get Enough

Lookalike (LAL) data can be used in a variety of paid media, like social media and search. However, it can also be utilized in the programmatic space for advertisers to access via self-serve or managed platforms. The world of programmatic media can be an intimidating topic to tackle, but it’s also a goldmine of untapped…

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Mindgruve Awarded Highest Honor at the 2023 AVA Digital Awards

Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., was recognized as a Platinum winner in the 2023 AVA Digital Awards for the Let’s Find a Way brand campaign for First Horizon Bank. The campaign won a Platinum award, an honor only the top 16 percent of entrants earn, in the digital advertising…

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The 2023 Paid Search Forecast

Paid search, whether Google or Microsoft Ads, is a channel that powers many businesses. The ability to target individuals by the keywords they are searching, layering on geo targets, demographics, type of device, and more offers a powerful tool for the marketer. Both Microsoft and Google Ad platforms have continued to evolve in the race…

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Convergent TV: What It Is and Where It’s Going

Mindgruve attended AdWeek’s Convergent TV Summit West in October to explore all the ways TV is changing and what lies ahead. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. Leaders at the forefront of the industry discussed the various ways they’re leveraging…

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Mindgruve Wins MarCom Award for Digital Marketing Campaign

Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been named a gold winner in the strategic communication category of the prestigious MarCom Awards. The team won for its “Let’s Find a Way” client campaign for First Horizon Bank. The MarCom Awards recognize outstanding achievement by creative professionals in the concept, direction,…

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