It’s no surprise that Retail Media is growing faster than almost any other form of ad spend, with a growth of 22% this last year alone. The adoption of retail media has gained extra momentum in the past few years by the continuing deprecation of third-party cookie tracking, and more stringent privacy frameworks. Since first-party…

If you work with advertising, Cannes is your place to do business. Brands, agencies, martechs and more – the upper echelon of the digital media ecosystem is at Cannes in June. The Cannes Lions International Festival of Creativity is the ‘crème de la crème’ of the advertising world. That’s why I say and repeat –…

MindgruveMacarta attended Digiday’s Programmatic Summit in Palm Springs last month. Here’s a rundown of our key takeaways:  1. Navigating the Cookieless Future Cookie deprecation being pushed out by Google doesn’t make cookieless strategies and pivots less urgent. We already see major data loss in ad servers that rely on cookies for attribution and from channels that…

Part 2: Building Out Your First Set of Google Financial Marketing Campaigns In Part 1 of our series, we discussed how financial institutions can identify their best customers and products, and established how to measure their success on Google Ads. Now let’s get more granular about how to build a paid search campaign. We’ll discuss…

MindgruveMacarta is proud to announce that we have been awarded the prestigious Amazon Ads AMC Service Provider badge, making us one of the first independent, global marketing agencies to receive this level of recognition. Our advanced AMC capability, coupled with our Amazon Marketing Cloud certification, enables us to provide deeper insights, precise targeting, and more…

For the second year in a row, Financial Times has included Mindgruve in its list of the 500 fastest growing companies across North, Central, and South America. With this international accolade, Mindgruve joins a peer group of game-changing companies such as Tesla, Etsy, DocuSign, Roku, and The Trade Desk. “It’s always been our mission to…

Part 1: Setting the Foundation for Success in Marketing Financial Products & Services on Google To pay or not to pay for marketing traffic — that is the question. Will customers find you if you don’t pay for traffic from Google? Will you lose customers to larger competitors? Worse, will you lose them to an…

Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has achieved 2024 Premier Partner status in the Google Partners program for the fourth consecutive year. This accomplishment represents the highest level attainable for agencies, granting Mindgruve clients exclusive access to prime business growth opportunities across Google services. “Mindgruve’s close partnership with Google has…

In today’s digital age, social media can be a powerful tool for financial brands to engage with their audiences. However, navigating the complexities of organic social media marketing requires a nuanced approach, particularly for a sector as regulated as finance. This guide outlines essential steps to crafting a robust organic social media strategy that respects…

Step into the world of Connected TV (CTV), where innovation meets entertainment in an ever-evolving digital landscape. CTV stands at the forefront of growth and opportunity as streaming services continue to reshape the way we consume media, presenting a myriad of trends, challenges, and exciting future prospects. In this blog we will peer into the…