Leading independent agencies Mindgruve and Macarta are proud to announce their official merger into a single powerhouse brand, MindgruveMacarta. This new company brings together two of the fastest-growing agencies in the U.S., according to Adweek, to unite their award-winning expertise in performance marketing, retail media, and analytics into a seamless, integrated offering. With more than…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Mindgruve Named Among the Fastest Growing Companies in the Americas
For the second year in a row, Financial Times has included Mindgruve in its list of the 500 fastest growing companies across North, Central, and South America. With this international accolade, Mindgruve joins a peer group of game-changing companies such as Tesla, Etsy, DocuSign, Roku, and The Trade Desk. “It’s always been our mission to…
Read MoreNavigating the Cookie Crumble: A Guide for DSP Users
In the digital world, ‘cookies’ refers to a small piece of data sent from a website and stored on the user’s computer. Cookies are made to be a reliable mechanism for websites to remember useful information and record the user’s browsing activity. In the past, advertisers utilizing Demand-Side Platforms (DSPs) relied heavily on cookies to…
Read MoreFinancial Services Marketing Series Part 1: Finding Your Best Customers With Google Ads
Part 1: Setting the Foundation for Success in Marketing Financial Products & Services on Google To pay or not to pay for marketing traffic — that is the question. Will customers find you if you don’t pay for traffic from Google? Will you lose customers to larger competitors? Worse, will you lose them to an…
Read MoreHealthcare Marketing Series Part 1: Understanding Lead Quality in Healthcare
Lead quality is foundational to the success of a business and a vital part of campaign optimizations. In layman’s terms, how can we grow our business unless we determine whether we have reached the right audience? This is even more evident in the healthcare space where there is a sense of urgency for patients who…
Read MoreMindgruve Named 2024 Google Premier Partner for Fourth Consecutive Year
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has achieved 2024 Premier Partner status in the Google Partners program for the fourth consecutive year. This accomplishment represents the highest level attainable for agencies, granting Mindgruve clients exclusive access to prime business growth opportunities across Google services. “Mindgruve’s close partnership with Google has…
Read MoreSXSW 2024 & The Future of Technology
Better known as “SXSW,” South by Southwest is one of the largest technology and innovation festivals in the world. Last month, Macarta delegates attended the event, and two presentations on the future use of technology stood out: Let’s delve into each one. MIT’s 10 Breakthrough Technologies The technology that placed first in Bramson-Boudreau’s list was…
Read MoreHow to Build an Organic Social Media Strategy for Financial Brands
In today’s digital age, social media can be a powerful tool for financial brands to engage with their audiences. However, navigating the complexities of organic social media marketing requires a nuanced approach, particularly for a sector as regulated as finance. This guide outlines essential steps to crafting a robust organic social media strategy that respects…
Read MoreAdobe Analytics vs. Google Analytics: Which is right for you?
INTRODUCTION Google Analytics (GA) and Adobe Analytics (AA) are two of the most popular web analytics reporting tools. Both are trusted by startups and Fortune 500 companies alike. But which one is right for you? We’ve created a top-level overview to help marketers assess which reporting platform fits their specific needs. COST* One key advantage…
Read MoreUnveiling CTV Trends, Challenges, and Future Outlooks
Step into the world of Connected TV (CTV), where innovation meets entertainment in an ever-evolving digital landscape. CTV stands at the forefront of growth and opportunity as streaming services continue to reshape the way we consume media, presenting a myriad of trends, challenges, and exciting future prospects. In this blog we will peer into the…
Read More5 Updated Google Ads Rules for Finance Companies
When you help the public with their hard-earned money, there are a special set of rules to follow. You have an internal compliance team responsible for ensuring that all marketing materials accurately portray the products and services you offer. When it comes to Google Ads and search platforms, it’s important to understand how to apply…
Read MoreWomen Shaping the Future of Marketing: A Q&A with Leaders at Mindgruve
In honor of Women’s History Month, Mindgruve is proud to feature insights from our female leaders shaping the future of marketing and innovation. Through their stories, we discover the challenges, motivations, and advice that have guided them on their path to leadership. Join us as we delve into the experiences of Rachel Gigli Carrieri and…
Read MoreJames Earwicker a Finalist for San Diego Business Journal’s CFO of the Year Awards
For a fourth year James Earwicker, CFO of Mindgruve and Mindgruve Ventures, has been named a finalist for San Diego Business Journal’s (SDBJ) CFO of the Year Awards. This award recognizes financial executives who often work behind the scenes of their respective companies bolstering their success while positively impacting the community at large. Nominees come…
Read MoreMindgruve and Kick It California Tackle Public Health Epidemic with Gamified App
Mindgruve, one of the premiere digital marketing agencies in the U.S., is excited to announce its partnership with Kick It California, the longest-running statewide phone-based tobacco cessation program in the U.S. The collaboration focuses on a complete redesign of the app formerly known as NoButts and NoVape, now rebranded as the Kick It app, tailored…
Read MoreMindgruve Named AVA Digital Award Winner For Outstanding Blog
The Association of Marketing and Communication Professionals (AMCP) honored Mindgruve with a gold AVA Digital Award for the company blog, “Food For Your Brain.” The judges at AMCP evaluated the entries according to perceived effectiveness — focusing on quality, creativity, and resourcefulness. Mindgruve designed its blog to share insider perspectives with marketers and other industry…
Read MoreFour Social Media Best Practices for Retail Brands in 2024
Mastering social for retail to win more sales As the social space continues to evolve, retailers stand to gain the most from social media marketing where social followers represent potential business for brands of all shapes and sizes. Social media for retail is largely centered around the customer journey and ensuring customers feel seen and…
Read More2024 Ecommerce Holiday Calendar
Now that we’ve settled into 2024, it’s time for businesses to plan and prep for the upcoming holiday sales calendar. Yes, Thanksgiving, Black Friday, Cyber Monday, and Christmas are major boons to retail brands. But there are real opportunities to maximize sales, reach new customers, and increase brand awareness throughout the year. Below is a…
Read MoreUnlocking Success in Programmatic Marketing: Key Insights from Digiday Summit
Mindgruve attended Digiday’s recent Programmatic Marketing Summit in New Orleans, which served as a melting pot for industry leaders, igniting discussions on industry readiness, Google’s role, challenges beyond cookies, novel uses of AI, the complexities of retail media networks, and the surprising prominence of the creator economy. In this comprehensive recap, we explore key insights,…
Read MoreNavigating the Future: A 2024 Retail Media Forecast
The retail landscape is ever-evolving, shaped by technological advancements, shifting consumer behaviors, and the continuous quest for innovation. As we step into 2024, the retail industry finds itself at the forefront of a digital revolution, with Retail Media emerging as a key player in the game. In this blog post, we’ll delve into the trends…
Read MoreMindgruve Wins Ragan’s PR Daily Award With Communications Campaign for First Horizon Bank
Standing out in the dynamic field of public relations requires foresight and the ability to adapt and innovate. This year, Ragan’s PR Daily Awards have recognized such excellence, and we are proud to announce that Mindgruve has been honored for our outstanding PR work with First Horizon Bank. Mindgruve was hired during an uncertain time…
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