Thanks to ChatGPT, AI – both its benefits and controversies – have been in the news for the past year. We discussed how Microsoft Ads is leveraging AI, and touched on Google’s Bard. In today’s post, we’ll discuss where you can leverage AI immediately within Google’s environment, and when you should be cautious with AI. …
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
What is Supply Path Optimization?
Supply Path Optimization, or SPO, is supply chain management for media buying. It’s a crucial part of running a successful business, but it can have detrimental effects on our environment. The Issue with the Supply Chain Did you know that serving only one thousand impressions can use the same amount of energy as running a…
Read MoreMFA Sites: What Marketing Professionals Need to Know
With the rise of Programmatic Advertising, there are opportunities to place your ads just about anywhere. Unfortunately, anywhere now includes made-for-advertising sites (MFAs). These websites have become integrated with the advertising ecosystem with the sole purpose of increasing their profits and completely disregarding the customer experience. What are MFA Sites? Have you ever gone to…
Read MoreRetail Media Networks: The Rising Star of Digital Advertising
In the dynamic world of digital advertising, there’s a powerful player quietly reshaping the landscape: retail media networks. Once overshadowed by colossal platforms like Google and Facebook, today’s major retailers are stepping into the limelight. As consumers increasingly turn to e-commerce for their shopping needs, they are often met with tailored ads right at their…
Read MoreMindgruve Named One of San Diego’s Fastest-Growing Companies
For the second year in a row, the San Diego Business Journal (SDBJ) has recognized Mindgruve in its annual list of fastest growing private companies, a distinction only a handful of medium-sized businesses were able to achieve in 2023. The honor acknowledges the 100 local companies innovating San Diego’s economy. To be nominated for this…
Read More2024 Marketing Trends: What to Expect in Digital Marketing
Recapping 2023 Last year, we predicted six trends that turned out to be fairly spot-on: Here are the digital marketing trends we’re watching in 2024: Programmatic Sustainability Long supply chains make ads perform less efficiently and contribute to global warming. Serving 1,000 impressions uses the same amount of energy as running a load of laundry….
Read More6 Insights Leading PR Team Discussions
2023 has been a wild ride. We’ve seen newsrooms continue to shrink, the rise of the AI revolution, big companies struggling with a new remote workforce, and a culture that values transparency now more than ever. Things are changing at a rapid pace, and the top PR firms are forced to adapt quickly. Here are…
Read More3 Ways to Leverage GenAI as a Social Media Marketer
In today’s fast-paced digital landscape, social media marketers must navigate a vast amount of data, ever-changing trends, and complex user behaviors. Generative Artificial Intelligence (GenAI) is a phenomenon that has taken the world by storm. Tools like ChatGPT are great for a quick brainstorming session or gut-check. Embracing GenAI is no longer an option though,…
Read MoreRetail Holiday Trends & Predictions for 2023
The holidays often bring a lot of noise in the advertising world. Markets are oversaturated, costs are higher, and inventory is snatched up faster. But when it comes to holiday shopping, the recent shifts in consumer mindset and behavior are particularly interesting. Brands will often keep doing what has worked for them historically, but not…
Read MoreMindgruve Wins San Diego Union-Tribune’s Top Workplaces 2023
The San Diego Union-Tribune’s Top Workplaces award distinguishes organizations that foster a positive work environment, encourage professional growth, and place the well-being of their teams at the forefront. It’s with immense pride that we announce Mindgruve’s recognition as a recipient of this esteemed award for 2023, a testament to our unwavering dedication to our team…
Read MoreThe Reason You Need an Amazon Storefront
Amazon Storefronts offer a unique opportunity for online retailers to establish a strong, branded presence on the world’s largest ecommerce platform. To really win sales and stand out against competitors, there are a number of factors to consider. Understanding Amazon Storefronts An Amazon Storefront, also known as a Brand Store, serves as the equivalent of…
Read More5 Reasons Why SEO Drives Business Performance
SEO isn’t always the top priority of many marketing strategies. The value it can bring to the business is commonly misunderstood by those less familiar with SEO. It’s an honest mistake. The return on investment isn’t as clear-cut when compared to marketing channels like paid search or social media, but the value is undeniable with…
Read MoreGrow Your Business with LinkedIn Newsletters
LinkedIn newsletters have emerged as a powerful tool for those aiming to bolster their online presence and connect with their audience effectively. In this article, we cover everything you need to know, including how to create one. What are LinkedIn Newsletters? LinkedIn newsletters are periodic publications that provide updates on relevant news. They consist of…
Read MoreMindgruve Makes Adweek’s Fastest Growing Agency List 2023
Amidst an ever-evolving advertising landscape, Adweek shines a spotlight on agencies that not only adapt but also thrive and lead the industry. This year, Adweek’s list of Fastest Growing Agencies recognizes those that have demonstrated remarkable expansion and innovation in a fiercely competitive environment. We’re thrilled to announce that Mindgruve has secured its position on…
Read MoreMindgruve Executives Named in SDBJ’s 2023 Leaders of Influence
Global digital agency Mindgruve is proud to announce that the San Diego Business Journal named two of its executives, CEO Chad Robley and Vice President of Media Ellyn Savage, on their list of San Diego’s 2023 Leaders of Influence in Advertising, PR and Marketing. Before founding Mindgruve in 2001, Chad spent a decade as a…
Read MoreHow to Leverage AI for Paid Search
Marketers and advertisers know that AI has been heavily featured in the news. Typically, articles that highlight AI tools focus on the ability of the chatbots to provide thorough answers and expand on a simple question in great detail. There have also been discussions about AI replacing people. While we don’t agree with that, we…
Read More2023 Audio Landscape for Marketers
Audio Time Spent Growth By next year, a fifth of all time spent with interactive digital media in the US will go to digital audio. Spotify will take up almost an hour per day this year, and Pandora will take 48 minutes. Over half of digital audio listeners are tuning in to podcasts at least…
Read MoreNavigating the Amazon Customer Journey
The concept of the “Customer Journey” is fundamental in the world of ecommerce. Understanding how potential customers progress from recognizing their need for a product, to ultimately choosing yours is pivotal, especially in an environment where numerous brands vie for attention. Traditionally, the marketing funnel is built on three stages: awareness, consideration, and decision. However,…
Read MoreUnderstanding Google Analytics 4: Part Two
Google Analytics 4 (GA4) was officially launched on Jul 1, 2023. Many companies using the standard version of Universal Analytics (UA) will have noticed the large number of alerts added by Google in the interface, particularly the countdown timer to the official transition date. Companies that did not create a GA4 property by July 1,…
Read MoreMeta Introduces Threads
Threads is Meta’s newest social product. It was built by Instagram and is a text-sharing app and Twitter competitor. Threads offers a new, separate space for real-time updates and public conversations. Just like on Instagram, Threads users can follow and connect with friends, creators, and brands. Threads is the name for both the app as…
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