Recapping 2023  Last year, we predicted six trends that turned out to be fairly spot-on: Here are the digital marketing trends we’re watching in 2024: Programmatic Sustainability  Long supply chains make ads perform less efficiently and contribute to global warming. Serving 1,000 impressions uses the same amount of energy as running a load of laundry….

In today’s fast-paced digital landscape, social media marketers must navigate a vast amount of data, ever-changing trends, and complex user behaviors. Generative Artificial Intelligence (GenAI) is a phenomenon that has taken the world by storm. Tools like ChatGPT are great for a quick brainstorming session or gut-check. Embracing GenAI is no longer an option though,…

The San Diego Union-Tribune’s Top Workplaces award distinguishes organizations that foster a positive work environment, encourage professional growth, and place the well-being of their teams at the forefront. It’s with immense pride that we announce Mindgruve’s recognition as a recipient of this esteemed award for 2023, a testament to our unwavering dedication to our team…

SEO isn’t always the top priority of many marketing strategies. The value it can bring to the business is commonly misunderstood by those less familiar with SEO. It’s an honest mistake. The return on investment isn’t as clear-cut when compared to marketing channels like paid search or social media, but the value is undeniable with…

Amidst an ever-evolving advertising landscape, Adweek shines a spotlight on agencies that not only adapt but also thrive and lead the industry. This year, Adweek’s list of Fastest Growing Agencies recognizes those that have demonstrated remarkable expansion and innovation in a fiercely competitive environment. We’re thrilled to announce that Mindgruve has secured its position on…

Marketers and advertisers know that AI has been heavily featured in the news. Typically, articles that highlight AI tools focus on the ability of the chatbots to provide thorough answers and expand on a simple question in great detail. There have also been discussions about AI replacing people. While we don’t agree with that, we…

The concept of the “Customer Journey” is fundamental in the world of ecommerce. Understanding how potential customers progress from recognizing their need for a product, to ultimately choosing yours is pivotal, especially in an environment where numerous brands vie for attention. Traditionally, the marketing funnel is built on three stages: awareness, consideration, and decision. However,…

Threads is Meta’s newest social product. It was built by Instagram and is a text-sharing app and Twitter competitor. Threads offers a new, separate space for real-time updates and public conversations. Just like on Instagram, Threads users can follow and connect with friends, creators, and brands.  Threads is the name for both the app as…

For a sixth consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segment of the country’s economy. Mindgruve can once again count itself among this elite group, which over the…

Understanding your target audience is the cornerstone of effective marketing, and customer personas serve as the ultimate tool for forging these connections. They humanize your audience and provide insights into their needs, desires, and pain points. By inhabiting their perspectives, you can tailor your marketing strategies, content, and messaging to resonate with their unique perspectives. …