Step into the world of Connected TV (CTV), where innovation meets entertainment in an ever-evolving digital landscape. CTV stands at the forefront of growth and opportunity as streaming services continue to reshape the way we consume media, presenting a myriad of trends, challenges, and exciting future prospects. In this blog we will peer into the…

In honor of Women’s History Month, Mindgruve is proud to feature insights from our female leaders shaping the future of marketing and innovation. Through their stories, we discover the challenges, motivations, and advice that have guided them on their path to leadership. Join us as we delve into the experiences of Rachel Gigli Carrieri and…

Mindgruve, one of the premiere digital marketing agencies in the U.S., is excited to announce its partnership with Kick It California, the longest-running statewide phone-based tobacco cessation program in the U.S. The collaboration focuses on a complete redesign of the app formerly known as NoButts and NoVape, now rebranded as the Kick It app, tailored…

Mastering social for retail to win more sales As the social space continues to evolve, retailers stand to gain the most from social media marketing where social followers represent potential business for brands of all shapes and sizes. Social media for retail is largely centered around the customer journey and ensuring customers feel seen and…

Mindgruve attended Digiday’s recent Programmatic Marketing Summit in New Orleans, which served as a melting pot for industry leaders, igniting discussions on industry readiness, Google’s role, challenges beyond cookies, novel uses of AI, the complexities of retail media networks, and the surprising prominence of the creator economy. In this comprehensive recap, we explore key insights,…

Standing out in the dynamic field of public relations requires foresight and the ability to adapt and innovate. This year, Ragan’s PR Daily Awards have recognized such excellence, and we are proud to announce that Mindgruve has been honored for our outstanding PR work with First Horizon Bank. Mindgruve was hired during an uncertain time…

Supply Path Optimization, or SPO, is supply chain management for media buying. It’s a crucial part of running a successful business, but it can have detrimental effects on our environment.  The Issue with the Supply Chain  Did you know that serving only one thousand impressions can use the same amount of energy as running a…

In the dynamic world of digital advertising, there’s a powerful player quietly reshaping the landscape: retail media networks. Once overshadowed by colossal platforms like Google and Facebook, today’s major retailers are stepping into the limelight. As consumers increasingly turn to e-commerce for their shopping needs, they are often met with tailored ads right at their…

Recapping 2023  Last year, we predicted six trends that turned out to be fairly spot-on: Here are the digital marketing trends we’re watching in 2024: Programmatic Sustainability  Long supply chains make ads perform less efficiently and contribute to global warming. Serving 1,000 impressions uses the same amount of energy as running a load of laundry….

In today’s fast-paced digital landscape, social media marketers must navigate a vast amount of data, ever-changing trends, and complex user behaviors. Generative Artificial Intelligence (GenAI) is a phenomenon that has taken the world by storm. Tools like ChatGPT are great for a quick brainstorming session or gut-check. Embracing GenAI is no longer an option though,…