The cord cutting movement has been on the rise since the day videos became available on the internet. Now audiences can watch any of their favorite shows on platforms like Hulu, Amazon Prime and Peacock. For advertisers, that means shifting with the audience from traditional TV buys to CTV and OTT. Whenever there is a…
Read More
Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
5 Tactics to Create a Winning Holiday Marketing Strategy
It’s never too early to get a headstart on your holiday marketing plan. Last year, 31% of shoppers began searching for products as early as June. As an advertiser, your plan should align with the trend of holiday shoppers starting earlier year after year. Shoppers have also become increasingly aware of global supply chain issues…
Read MoreA Guide to Project Managing Effectively When Working Remote
A strong marketing project manager is organized, pays attention to detail, has good time management skills and is a good “multitasker” — someone who can juggle multiple balls at once. Putting these skills to good use in the frenetic pace of your average marketing department can be a challenge, even when everyone is physically working…
Read MoreMindgruve Makes the Inc. 5000 List for a Fifth Consecutive Year
For the fifth consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segments of the country’s economy. Once again, Mindgruve can count itself among this elite group, which over the…
Read More4 Small Steps to Big Consumer Insights
Your customers are the heart of your company and the key to its success. Therefore, gathering information about their needs and preferences is imperative. Conducting market research allows you to get to know your customer better, creates more definition in your audience, and can even help you make key marketing and branding decisions for your…
Read MoreHow to Build a Cult Following for Your Brand
There’s having a successful business. And then there’s building a brand so powerful that it gains a cult following. The difference lies in the voracity of your customers—are they engaged, and will they keep your profits up regardless of a volatile market? A cult brand is able to stoke powerful emotions in its followers, drawing…
Read More11 Ways to Measure SEO Success
What exactly is going on in your SEO department? That question is one of the most common—and most challenging—questions to answer since “it depends.” A variety of factors impact rankings. For a single webpage, you may use several tools with dozens of metrics each, depending on the area of search engine optimization you would like to…
Read MoreData Hygiene: The Importance of Clean Data
The volume of data that companies collect continues to increase every year as more businesses rely on data to make strategic decisions. To extract actionable insights, simply collecting data is not enough. Clean and properly managed data is the foundation of any business or marketing strategy. Reporting, analysis, campaign management, and strategic decision-making are only…
Read MoreWhat Journalists Want in 2022: Four Tips for Building Better Media Relationships
The relationship between public relations (PR) specialists and journalists has always been a delicate dance. With the ever-changing pace at which audiences are digesting media, the need for public relations partners who understand journalists’ struggles and goals has become more crucial than ever. So what is the best way for the PR world to engage…
Read MoreThe Pros of Advertising on Pinterest
Pinterest differs from other social media platforms in that its users aren’t updating their peers about changes in their lives. Instead, they’re sharing new ideas and interests through ‘pinning’ videos, photos, and lifestyle inspiration visuals to their pages. Pinterest is one of the fastest growing social media platforms, allowing marketers to leverage a large market…
Read MorePrime Day 2022: The Ultimate Seller’s Guide
Amazon has become such a massive brand presence in all our lives—claiming the mantle of the largest retailer in the US, raking in $386 billion in net sales in 2020 alone—that they’ve more or less created informal holidays for the rest of us. Ergo “Prime Day,” an annual event that Amazon rolled out in July…
Read MoreProject Management: Timelines and How They Lead Projects to Success
Effective project managers know there are several steps to lead a project successfully, but they always begin with this: A detailed, thorough timeline. It confirms the scope so everyone is aligned, laying out a clear path of what needs to happen and when, and makes the hierarchy of the project straightforward. Doing this prevents bottlenecks…
Read More9 Tips for Creating Responsive Search Ads
The era of Expanded Text Ads ends June 30th, 2022. Advertisers will no longer be able to create or edit this existing ad type, and instead must utilize Responsive Search Ads (RSAs). RSAs have been available for some time now, and most advertisers have probably already begun testing and adopting them. That said, a refresher…
Read MoreAre QR Codes Making a Comeback?
In 2010, QR codes were popular among consumers, but since mobile technology wasn’t as advanced then, they fell out of use. Since the beginning of the pandemic, however, the popularity of QR codes has surged, in large part because businesses have been relying on them to streamline processes and maintain contactless interaction with customers. In…
Read MoreYou Should be Using Social Listening to Inform Your Overall Strategy. Here’s the Breakdown.
Social listening is an effective tool for marketers to understand conversations surrounding a brand and competitors in a given vertical. Uncovering the attitude and feelings people have about your brand on social media, also known as social sentiment, allows you to make sense of online noise and keep track of key conversations, evaluate tone, and…
Read MoreInstagram Hashtag Best Practices
The concept of hashtags was first introduced to Twitter back in 2007. Their purpose was to index keywords or topics, which still holds true to this day. This strategy was so well received that other social networks have adopted it, and it plays a key role in any social media marketing strategy. Although the use…
Read MoreYour Writing Strategy Should Change Across Mediums. Here’s Why.
Copywriting doesn’t just differ between businesses – within a single brand, there should be a distinct copy strategy anywhere you communicate externally. Subtle nuances in speech are powerful tools to further entice, drawing in a larger audience and cementing your relationship with existing customers. Think of it this way: the way you talk to your…
Read MoreA Guide to Advertising on Reddit
Reddit is a discussion-focused forum where users can talk about almost anything. Users on Reddit – unlike on other social media platforms – are anonymous by default and have the choice of sharing their identifying information. The platform gives its users the opportunity to browse millions of “subreddits”, which are topics of interest that range…
Read MoreNavigating a Cookieless World Part III: Postponement and Another Alternative
After postponing to remove 3rd party tracking cookies from Chrome in 2022 to 2023, it took Google less than a year to drop FLoC after much negative industry feedback (privacy concerns, lack of attribution, it’s a black box, along with other worries), and announced their new replacement, Topics API in January of this year. What…
Read MoreStop Buying Instagram Followers. Use This Plan Instead.
Stop Buying Instagram Followers. Use This Plan Instead. Some say it’s part of human nature to be impatient. We see it often in diets — people want quick and easy ways to get the results they want. They’re not willing to put in the work. Unfortunately, the truth is you have to make small consistent…
Read More