Every new year brings with it a refreshed opportunity for success. That chance for growth is no different on the social frontier. In an always evolving digital world, creators and brands aspire to keep their fingers on the pulse of social platforms to move their respective goals forward. Here are three social media trends to…
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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
2023 Marketing Trends: What to Expect in Digital Marketing
Recapping 2022 Before laying out our expectations for digital marketing this year, let’s first take a journey back to see how digital marketing predictions for 2022 fared. We were optimistic about digital spend, which was proven correct. eMarketer projected +12% and we saw +12.5% driven by paid search and display (including rich media, video, and…
Read MoreThe Trade Desk Lookalikes: Why Advertisers Can’t Get Enough
Lookalike (LAL) data can be used in a variety of paid media, like social media and search. However, it can also be utilized in the programmatic space for advertisers to access via self-serve or managed platforms. The world of programmatic media can be an intimidating topic to tackle, but it’s also a goldmine of untapped…
Read MoreMindgruve Awarded Highest Honor at the 2023 AVA Digital Awards
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., was recognized as a Platinum winner in the 2023 AVA Digital Awards for the Let’s Find a Way brand campaign for First Horizon Bank. The campaign won a Platinum award, an honor only the top 16 percent of entrants earn, in the digital advertising…
Read MoreThe 2023 Paid Search Forecast
Paid search, whether Google or Microsoft Ads, is a channel that powers many businesses. The ability to target individuals by the keywords they are searching, layering on geo targets, demographics, type of device, and more offers a powerful tool for the marketer. Both Microsoft and Google Ad platforms have continued to evolve in the race…
Read MoreConvergent TV: What It Is and Where It’s Going
Mindgruve attended AdWeek’s Convergent TV Summit West in October to explore all the ways TV is changing and what lies ahead. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. Leaders at the forefront of the industry discussed the various ways they’re leveraging…
Read MoreMindgruve Makes Top Ten Fastest Growing Private Companies List by San Diego Business Journal
Mindgruve has been named as one of the San Diego Business Journal’s (SDBJ) Fastest Growing Private Companies, placing in the top ten in the medium size business category. The honor acknowledges the 88 local companies making the greatest impact on San Diego in terms of innovation and contributions to the economy. Mindgruve was ranked number…
Read MoreMindgruve Wins MarCom Award for Digital Marketing Campaign
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been named a gold winner in the strategic communication category of the prestigious MarCom Awards. The team won for its “Let’s Find a Way” client campaign for First Horizon Bank. The MarCom Awards recognize outstanding achievement by creative professionals in the concept, direction,…
Read MoreDemystifying WCAG
WCAG stands for Web Content Accessibility Guidelines, and in 2022, chances are you’ve heard of it. But what exactly is WCAG and what role does it play in your accessibility compliance goals? We’ll be diving into each of these questions, exploring some fundamental concepts, and more in this WCAG overview. What is WCAG? WCAG is…
Read MoreAffiliate Marketing: A ROAS Goldmine
Affiliate marketing is a cost-effective way for brands, both big and small, to promote their products and services. But what exactly is affiliate marketing? Affiliate marketing is a type of performance-based marketing where publishers earn a commission by promoting a product or service made by another retailer (or advertiser) using an affiliate link. The affiliate…
Read MoreThe Art of Account Management
In modern day marketing, the blurred lines between departments have diluted the art of account management. And yet, the need to closely partner with clients, to support them in solving their marketing challenges and provide strategic leadership, has never been greater. That is where powerful account management comes into play, and where the prioritization of…
Read MoreMindgruve Launches New Website for Procopio
Mindgruve, a global digital agency, announced the successful launch of a new multilingual, mobile-first website for Procopio, an AmLaw 200 corporate and litigation law firm with about 200 attorneys in seven offices throughout the United States. As Procopio’s clientele grew domestically and internationally, its need for a more engaging and easily accessible website with better…
Read MoreDigiday Media Buying Summit Recap: Harnessing Tech to Reach a Changed Consumer
Mindgruve attended Digiday’s 2022 Media Buying Summit in October. The conference focused on expected challenges from looming changes to our economy, changes in consumer behavior post-pandemic, and changes to privacy (and therefore identity) in the face of potential browser policies or regulatory legislation affecting our industry. Over three days, we convened with fellow industry experts…
Read MoreThe Importance of Diagrams in Email Marketing
A workflow diagram is an important component of building successful email campaigns. What are Diagrams? A diagram is a tool that organizations need to understand the connections and flows in their email marketing campaigns. Diagrams can be complex — involving hundreds of connections to external systems — or they can be simple, running on automations…
Read MoreCommunication in Project Management
Project managers are in high demand across a variety of industries. Why? They’re professional organizers — and, let’s face it, most businesses need more organization. This is especially true for marketing agencies, which have a lot of moving parts: a growing list of clients, various types of projects, and team members with different levels of…
Read MoreMindgruve Named One of Adweek’s 75 Fastest Growing Agencies
Adweek ranked Mindgruve as one of the 75 Fastest Growing Agencies. The annual feature honors agencies large and small from all over the world that have achieved exceptional growth over the past three years. This marks the third time the San Diego-based agency has been recognized. “The success of these agencies during a historically challenging time…
Read More6 Tips for Managing Client Relationships Remotely
It’s no surprise that things have changed since remote work became the norm after the 2020 pandemic. People had to rearrange their living space to accommodate their desk setup, make sure roommates or partners weren’t in the background during Zoom calls, and continuously manage new distractions they didn’t experience in the office (in my case,…
Read MoreMindgruve Selected As Agency of Record for First Horizon Bank
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been selected as the Agency of Record for First Horizon Bank. First Horizon Bank is one of the top 10 banks in the U.S. with approximately 417 locations across the southeast. First Horizon Bank partnered with Mindgruve’s team of strategists, creatives, engineers, media…
Read MoreOptimize Your Blog: 5 Writing Tips for SEO
As modern trends continuously shift across all industries, it’s important to stay ahead of your competition. One of the most prominent ways to outperform your competitors can be through your business’ blog posts. Keeping SEO top-of-mind from the start of your content outline makes Google SERP boosting efforts easier down the line. Below are five…
Read MoreData-Driven Attribution: The Backbone of a Modern Marketing Optimization Strategy
Data-driven attribution has reigned prominent among marketing buzzwords for years. While mentioned across many conference rooms during future planning meetings, many organizations have yet to truly embrace the technology given its inherent complexity, historically high costs, and difficulty in winning long-term adoption as a source of truth for meaningful decision-making. However, many of the hurdles…
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