Paid search, whether Google or Microsoft Ads, is a channel that powers many businesses. The ability to target individuals by the keywords they are searching, layering on geo targets, demographics, type of device, and more offers a powerful tool for the marketer. Both Microsoft and Google Ad platforms have continued to evolve in the race…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Convergent TV: What It Is and Where It’s Going
Mindgruve attended AdWeek’s Convergent TV Summit West in October to explore all the ways TV is changing and what lies ahead. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. Leaders at the forefront of the industry discussed the various ways they’re leveraging…
Read MoreMindgruve Makes Top Ten Fastest Growing Private Companies List by San Diego Business Journal
Mindgruve has been named as one of the San Diego Business Journal’s (SDBJ) Fastest Growing Private Companies, placing in the top ten in the medium size business category. The honor acknowledges the 88 local companies making the greatest impact on San Diego in terms of innovation and contributions to the economy. Mindgruve was ranked number…
Read MoreMindgruve Wins MarCom Award for Digital Marketing Campaign
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been named a gold winner in the strategic communication category of the prestigious MarCom Awards. The team won for its “Let’s Find a Way” client campaign for First Horizon Bank. The MarCom Awards recognize outstanding achievement by creative professionals in the concept, direction,…
Read MoreDemystifying WCAG
WCAG stands for Web Content Accessibility Guidelines, and in 2022, chances are you’ve heard of it. But what exactly is WCAG and what role does it play in your accessibility compliance goals? We’ll be diving into each of these questions, exploring some fundamental concepts, and more in this WCAG overview. What is WCAG? WCAG is…
Read MoreAffiliate Marketing: A ROAS Goldmine
Affiliate marketing is a cost-effective way for brands, both big and small, to promote their products and services. But what exactly is affiliate marketing? Affiliate marketing is a type of performance-based marketing where publishers earn a commission by promoting a product or service made by another retailer (or advertiser) using an affiliate link. The affiliate…
Read MoreThe Art of Account Management
In modern day marketing, the blurred lines between departments have diluted the art of account management. And yet, the need to closely partner with clients, to support them in solving their marketing challenges and provide strategic leadership, has never been greater. That is where powerful account management comes into play, and where the prioritization of…
Read MoreMindgruve Launches New Website for Procopio
Mindgruve, a global digital agency, announced the successful launch of a new multilingual, mobile-first website for Procopio, an AmLaw 200 corporate and litigation law firm with about 200 attorneys in seven offices throughout the United States. As Procopio’s clientele grew domestically and internationally, its need for a more engaging and easily accessible website with better…
Read MoreDigiday Media Buying Summit Recap: Harnessing Tech to Reach a Changed Consumer
Mindgruve attended Digiday’s 2022 Media Buying Summit in October. The conference focused on expected challenges from looming changes to our economy, changes in consumer behavior post-pandemic, and changes to privacy (and therefore identity) in the face of potential browser policies or regulatory legislation affecting our industry. Over three days, we convened with fellow industry experts…
Read MoreThe Importance of Diagrams in Email Marketing
A workflow diagram is an important component of building successful email campaigns. What are Diagrams? A diagram is a tool that organizations need to understand the connections and flows in their email marketing campaigns. Diagrams can be complex — involving hundreds of connections to external systems — or they can be simple, running on automations…
Read MoreCommunication in Project Management
Project managers are in high demand across a variety of industries. Why? They’re professional organizers — and, let’s face it, most businesses need more organization. This is especially true for marketing agencies, which have a lot of moving parts: a growing list of clients, various types of projects, and team members with different levels of…
Read MoreMindgruve Named One of Adweek’s 75 Fastest Growing Agencies
Adweek ranked Mindgruve as one of the 75 Fastest Growing Agencies. The annual feature honors agencies large and small from all over the world that have achieved exceptional growth over the past three years. This marks the third time the San Diego-based agency has been recognized. “The success of these agencies during a historically challenging time…
Read More6 Tips for Managing Client Relationships Remotely
It’s no surprise that things have changed since remote work became the norm after the 2020 pandemic. People had to rearrange their living space to accommodate their desk setup, make sure roommates or partners weren’t in the background during Zoom calls, and continuously manage new distractions they didn’t experience in the office (in my case,…
Read MoreMindgruve Selected As Agency of Record for First Horizon Bank
Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has been selected as the Agency of Record for First Horizon Bank. First Horizon Bank is one of the top 10 banks in the U.S. with approximately 417 locations across the southeast. First Horizon Bank partnered with Mindgruve’s team of strategists, creatives, engineers, media…
Read MoreOptimize Your Blog: 5 Writing Tips for SEO
As modern trends continuously shift across all industries, it’s important to stay ahead of your competition. One of the most prominent ways to outperform your competitors can be through your business’ blog posts. Keeping SEO top-of-mind from the start of your content outline makes Google SERP boosting efforts easier down the line. Below are five…
Read MoreData-Driven Attribution: The Backbone of a Modern Marketing Optimization Strategy
Data-driven attribution has reigned prominent among marketing buzzwords for years. While mentioned across many conference rooms during future planning meetings, many organizations have yet to truly embrace the technology given its inherent complexity, historically high costs, and difficulty in winning long-term adoption as a source of truth for meaningful decision-making. However, many of the hurdles…
Read More3 Tips to Refine Communication Strategies
Data is the golden ticket to effective marketing and communication. As the need for understanding customers has heightened, so does understanding analytics in real-time. In 2022, everyone has the power to have a platform, go viral, and become the monthly trend. The challenge for communication strategists is to make sure their clients are not getting…
Read More2022 Holiday Shopping Trends
The growth of ecommerce sales coming out of the 2020 pandemic contributed to the fastest retail spend growth rate in 20 years, reaching upwards of 16% in 2021. This increase in spend was shown most profitable during the 2021 holiday season, with Black Friday sales growing 3% to hit $10.9 billion, and Thanksgiving sales growing…
Read MoreHow to Leverage Access on Youtube and CTV
The cord cutting movement has been on the rise since the day videos became available on the internet. Now audiences can watch any of their favorite shows on platforms like Hulu, Amazon Prime and Peacock. For advertisers, that means shifting with the audience from traditional TV buys to CTV and OTT. Whenever there is a…
Read More5 Tactics to Create a Winning Holiday Marketing Strategy
It’s never too early to get a headstart on your holiday marketing plan. Last year, 31% of shoppers began searching for products as early as June. As an advertiser, your plan should align with the trend of holiday shoppers starting earlier year after year. Shoppers have also become increasingly aware of global supply chain issues…
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