MindgruveMacarta has been named the winner in the Lead Generation category at Google’s 2024 Agency Excellence Awards. Competition was fierce as Google’s analytics experts compared performance metrics for product best practices as well as finalist case studies from leading digital marketing agencies. The prestigious recognition celebrates our commitment to delivering innovative, data-driven strategies that generate high-quality leads and drive exceptional business outcomes for our clients.
Celebrating Industry Leadership
The Google Agency Excellence Awards is an international competition honoring agencies that push boundaries and deliver outstanding results using Google’s advertising solutions. Recognized among top-performing marketing companies around the world, winning the Lead Generation category underscores MindgruveMacarta’s expertise in crafting targeted campaigns that resonate with audiences and fuel client growth.
Driving Success Through Innovation
At MindgruveMacarta, we pride ourselves on blending strategic insights, advanced technology, and creative prowess to produce lead-generation campaigns that make a measurable impact. The award-winning campaign for Laurel Road’s B2C high-yield savings account exemplifies this approach, leveraging Google’s Performance Max to drive remarkable results.
“MindgruveMacarta is more than just a partner; they are an integral part of our team, working together to deliver measurable business outcomes,” said Jason Methner, Vice President of Acquisition at Laurel Road. “This award highlights their relentless drive to innovate and deliver success on a daily basis.”
Launched in August 2023, the campaign aimed to achieve 15% more account openings while maintaining an efficient cost per acquisition. The campaign leveraged compelling creative assets, including a standout video ad featuring breathtaking mountain visuals and witty copy. Through tailored asset groups and advanced audience targeting, the initiative generated a 77% increase in efficiency and a 97% increase in conversion volume compared to traditional search campaigns.
“This campaign demonstrates how innovative strategies paired with Google’s powerful advertising solutions can drive transformative results,” said Joey Bridges, Group Director of Paid Search at MindgruveMacarta. “Winning the Lead Generation category at Google’s Agency Excellence Awards is an incredible honor and reflects our team’s dedication to helping clients like Laurel Road achieve meaningful growth.”
Looking Ahead
Google’s recognition highlights our focus on partnering with ambitious brands to drive rapid growth. As we celebrate the achievement, we extend our gratitude to our clients and partners for their trust and teamwork. Together, we’re redefining what’s possible in digital marketing and lead generation.
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