As TikTok Shop Prepares to Launch, Global Agencies Expand Social Commerce Capabilities in Latin America
MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is expanding its partnership with Outlandish, a leader in live shopping and social commerce, becoming the first agency to offer end-to-end TikTok Shop management in Brazil. As demand for live, shoppable content accelerates across Latin America’s largest market, this collaboration provides brands with a seamless entry into TikTok Shop Brazil. With this launch, MindgruveMacarta becomes the first agency with on-the-ground teams in all four of TikTok Shop’s key launch markets — the U.S., Canada, Mexico, and Brazil.
“As TikTok Shop prepares to go live in Brazil, brands need a partner who understands the intersection of commerce, culture, and content,” said Carlos Corona, Chief Growth Officer at MindgruveMacarta. “We saw that play out firsthand in Mexico, where our collaboration with Outlandish led to the most successful TikTok live shopping event in the country to date. We’re bringing that same momentum and proven approach to Brazil.”
With LATAM offices in São Paulo and Mexico City, MindgruveMacarta brings deep regional experience and an established track record of helping brands like 3M, JBL and Duracell expand in Latin America. Outlandish and MindgruveMacarta will support brands with a full suite of services, including content production, local influencer activations, fulfillment and logistics, compliance, and advertising, all customized for Brazil’s social commerce space.
“Brazil represents a dynamic and rapidly evolving social commerce landscape, and the upcoming launch of TikTok Shop is creating a major opportunity for brands to connect with Brazilian consumers,” said William August, Founder and CEO of Outlandish. “Partnering with MindgruveMacarta ensures that we’re bringing best-in-class expertise across performance marketing, advanced analytics, and localization to help brands succeed in this exciting new frontier.”
To lead operations, Bruna Meldau has been named Country Manager for Outlandish Brazil. Previously Director of Operations at MindgruveMacarta Brazil and the agency’s first employee in the region, Meldau will oversee all aspects of local execution, ensuring campaigns resonate with the cultural and commercial nuances unique to the region.
This partnership marks the latest milestone in MindgruveMacarta’s global growth strategy and builds on the agency’s commitment to delivering full-funnel, commerce-led marketing solutions. By deepening capabilities across live shopping, retail media, and content-driven commerce, MindgruveMacarta continues to strengthen its position at the global intersection of performance marketing, retail media, commerce, and technology.
