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Mindgruve makes San Diego Ad Club’s Interactive Day website interactive!
SAN DIEGO, CA – March 31, 2011 – Mindgruve, a San Diego-based digital media firm and proud sponsor of IDSD 2011, took the lead in redesigning this year’s IDSD website. Incorporating new user trends, creative web design techniques and pure awesomeness, Mindgruve’s redesign strategy challenges outdated functionality and embraces new hardware technology while pushing the limits of the interactive web experience geared toward event attendees.
Aimed at keeping the site’s key content on one scrollable page, while also working toward conversions and high-level content clicks, an intuitive, yet unexpected “funnel” approach was implemented in the redesign. Clean web design trends and user needs were kept in mind by focusing the creative on a casual, spontaneous and edgy illustrative look that delivers the information in an entertaining way without overwhelming the user.
Using only jQuery 1.5, HTML5, CSS3, JavaScript, @font-face technology and absolutely no flash, the most clever thing a user will experience is the interactive animation and contrasting rollovers that send users the main call to action in stages; “Save the Date” rolls into “Register Now” as the event date approaches. Additionally, the user can scroll the page at their leisure or be taken to the four key areas – Register, Speakers, Schedule and Become a Sponsor.
Mindgruve takes it one step further for those using mobile devices. To reflect the conference theme (which is interactivity – just in case anyone was confused), the mobile site will encourage smart phone users to stay connected and engaged during IDSD with real-time tweets, likes, comments, directions, session schedule and more, making it a truly interactive experience.
Less than a month after launch, the site is already gaining recognition as users tweet and comment on the great use of HTML5 and web design. Mindgruve CEO, Chad Robley, states “This project pushed Mindgruve’s ingenuity and the limits of creativity. It’s one of our best works yet!”
About San Diego Ad Club
The San Diego Ad Club is San Diego’s oldest continually operating business association. They strive to provide their members and the entire San Diego advertising community with programs that provide the competitive advantage they need to advance their careers and their businesses. www.sandiegoadclub.com
