Mindgruve has been selected to lead U.S. marketing efforts for automotiveMastermind, a leading provider of predictive analytics and marketing automation solutions that help automotive dealers improve sales and communicate better with prospective customers. Its sales platform, Market EyeQ, is the first-ever within the automotive industry to give dealers the power to target and communicate with every potential loyalty, conquest, and service customer in a market. Mindgruve will develop automotiveMastermind’s integrated marketing strategy including paid media, analytics, website optimizations and SEO.
“We’re excited to partner with Mindgruve to bring an even higher marketing infrastructure and customer demand generation capability to our dealership partners,” said Giorgia Favaretto-Illig, Vice President of Marketing at automotiveMastermind. “Our platform looks at customers in a holistic way and synthesizes many layers of data to equip dealers with the information needed to personalize each experience to sell more cars. With the help of Mindgruve, we plan to optimize the website experience for our audience and increase brand awareness through SEO and paid media efforts, reaching new dealerships interested in streamlining their sales processes.”
The agency’s earned media and web development teams will implement strategic optimizations to increase organic search ranking and improve users’ on-site experience. The paid media team will execute a targeted media campaign to drive website traffic and sales. These marketing efforts will be supported with advanced analytics to inform future strategies.
“automotiveMastermind is transforming the automotive industry with data-driven insights that allow dealers to personalize their approach for each customer,” said Chad Robley, co-founder and CEO of Mindgruve. “We’re excited to support this effort with an integrated marketing strategy that will increase awareness and reach new customers. As a team, we look forward to bringing our innovative marketing approach to more dealerships nationwide.”