Mindgruve was recently named Agency of the Year at the 2016 Brand Diego Awards. The event is sanctioned by the American Advertising Federation, the industry’s largest and most representative competition recognizing the creative spirit of excellence in the art of advertising.
Among other criteria, agencies are judged based on the uniqueness of their positioning and case studies that demonstrated measureable client success. Excerpts from Mindgruve’s submission are below:
“As quickly as the marketing industry evolves, Mindgruve keeps pace in order to best serve its clients. That begins and ends with our people who are strategists, creatives, marketers and engineers from around the world driven by one common purpose—create groundbreaking ideas in marketing and technology that move the needle.
Opus Bank, seeking to connect with entrepreneurs, looked to Mindgruve to market its “partnership” story. We proposed a radical yet simple idea—let customers tell their own success stories in cinematic fashion. The campaign is called “Blood, Sweat, Tears, Opus” and featured a pair of TV commercials, videos, digital marketing, a responsive website and a long-term sponsorship as the Official Bank of the Pac-12 Network.”
At the same event, Mindgruve’s Director of Project Management, Natalie Wayte, was named a finalist for the Young Achiever Award. This award honors the very best and brightest in the advertising industry.
According to one of her colleagues, “Natalie is on top of her game. She’s efficient, thorough, understands clients’ needs and gracefully translates them to internal teams at the agency. She also has a high comprehension of everything from marketing to development to creative, which is invaluable as a project manager.”