Three seasoned digital marketing thought leaders enhance Mindgruve’s marketing team with acclaimed, big brand experience

SAN DIEGO, CA—December 1, 2012—San Diego-based digital marketing and technology firm Mindgruve has expanded its team of experts to include three performance marketing powerhouses. Melissa Lopez, JJ Bannasch, and Michael Bowen contribute performance-focused skills to Mindgruve’s extensive suite of services and build upon the company’s proven ability to deliver innovative marketing solutions and marked results to clients.

“I am thrilled to have Melissa, JJ, and Michael with us,” said Chad Robley, CEO. “Their experience speaks for itself. The company is in a great place, and these additions position us as one of the top digital marketers in the space.”

Melissa Lopez, a marketing and advertising veteran, will be overseeing marketing operations and business development as Director of Performance Marketing. With particular skill and interest in brand development, media planning, and performance-based campaigns; Melissa has lent her talents to prestigious agencies like Geary LSF, where she worked as VP of Client Services; and Castle Advertising, her professional home for over ten years. She is also Chairman of the Board for the San Diego Ad Club. Melissa’s past clients include University of Phoenix, Marriott Hotels, and Cadillac.

JJ Bannasch will run Mindgruve’s paid media division as Director of Media. JJ has extensive agency experience and is proficient in creating innovative, result-oriented media strategies focused on performance-based marketing and multi-click optimization. As Media Director at Geary LSF, JJ led the award-winning media team and pioneered in search marketing. He has expertly managed a number of agency leadership roles throughout his career and has also worked as a media consultant to other Southern California agencies for the last decade. JJ has collaborated with clients including Peer 1 Hosting, Strayer University, and Colgate-Palmolive.

Michael Bowen brings more than ten years of experience to his role as Director of Performance Optimization at Mindgruve, where he will oversee analytics and SEO. During his time as Director of Performance Marketing at Geary LSF, Michael worked with clients throughout a variety of industries to build business models and analyze key data to recommend strong marketing strategies. Michael is a performance, analytics, and digital design aficionado who specializes in conversion rate optimization, analytics, SEM and SEO, and attribution modeling. His know-how has propelled clients like Kyocera, Oracle, and Treasure Island to greater success.

To learn more about Mindgruve’s capabilities, successes, and team; visit

About Mindgruve

The Next Generation Agency

Mindgruve is a digital marketing and technology firm that creates result-driven solutions for top U.S. brands. Mindgruve specializes in integrated campaigns that improve cost per lead and cost per sale, while also fostering long-term customer value and brand awareness. Mindgruve’s strategy, creative, design and technology teams work collaboratively to deliver highly effective campaigns across all channels, platforms and devices.


Melissa Lopez

1018 8th Avenue

San Diego, CA 92101

Phone 619.757.1325

Fax 619.757.1324