Mindgruve has been selected to lead global SEO and website analytics for Skullcandy, the electronics brand that revolutionized the audio industry by producing earbuds, wired and wireless headphones and speakers featuring an unmistakable design and exceptional performance.
Mindgruve’s SEO team will optimize Skullcandy’s website to improve visibility in organic search results, increase traffic and ultimately drive sales. At the same time, the agency’s analytics team will implement heat maps, scrutinize all metrics and improve website tagging to garner key insights that guide strategic recommendations for a more cohesive customer journey.
Mark Hopkins, CIO at Skullcandy says, “Skullcandy is constantly innovating and evolving our products, our brand and our approach to digital commerce. We needed a partner that understood our audience and who took a fresh, flexible and like-minded approach to data and analytics. With Mindgruve’s partnership we look forward to streamlining our online presence and creating a customer journey that sets our brand apart from our competition.”
“Skullcandy is an iconic global brand that’s leading the way in audio technology and shaping culture,” added Chad Robley, CEO and co-founder of Mindgruve. “This is a great opportunity for Mindgruve to share valuable insights and recommendations to enhance the customer journey, increase visibility and grow online sales.”
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