Mindgruve received one Gold, two Silvers, four Bronzes and a People’s Choice Award at the 2019 San Diego ADDYs hosted by SDX. Inside Out, an integrated campaign produced for Neurocore, stood out among the agency’s submissions. It received top honors in the Elements of Advertising category. Another integrated campaign produced for Renovate America titled A to Ease was honored in multiple categories, including Television Advertising and Online/Interactive.
The most creative entry in each category is selected based on a scoring process in which judges evaluate multiple dimensions. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Other outstanding entries worthy of recognition receive a Silver ADDY. The total number of awards distributed is determined by the judges, based on the quality of work relative to each category. This year just 13 Golds, 36 Silvers and 52 Bronzes were presented out of more than 250 entries.
Local ADDYs represent the first of a three-tier, national competition. Gold and Silver recipients in San Diego are allowed to advance to the District 15 competition where they will be judged against winners from Los Angeles, Orange County and Las Vegas. Winners there move on to the final tier and compete against the most outstanding work from around the U.S.
“We’re grateful to have been recognized by our peers for the work we submitted, but we’re especially proud of the Neurocore campaign,” said Chad Robley, CEO of Mindgruve. “It’s as insightful as it is endearing, taking huge strides toward destigmatizing mental health and behavioral health challenges. On a very modest budget, receiving Gold is a testament to the dedication and talent of the entire team from strategy to execution.”