Mindgruve sister agency Macarta, an Amazon marketplace consultancy and outsourcing partner, recently attended Advertising Week LATAM 2020 and hosted a panel titled Amazon Advertising: Trends and Success Stories from Global Brands.
The panel was moderated by Mike Hodges, CEO of Macarta. He was joined by a handful of the agency’s partners including Ethel Gonzalez, eCommerce Channel Marketing Leader of 3M LATAM, Ankur Sharma, Director eCommerce of Reckitt Benckiser LATAM and Jorge Cielak, CEO of Avera. Among other topics, they discussed the tremendous growth happening in Latin America and how the most successful brands are utilizing search, the DSP and implementing a full-funnel Amazon marketing strategy.
“It was an honor to share the stage with my esteemed colleagues during an insightful and lively conversation,” said Hodges. “Our hope was that attendees walked away with actionable advertising strategies that enable them to take advantage of Amazon’s rapidly growing marketplace.
Advertising Week is touted as a global gathering of professionals working in marketing, advertising, media, technology and design. Speakers, seminars and workshops alike focus on key business trends, issues and conversations that are shaping the modern industry. P&G, McDonald’s, Nike, Samsung and Verizon Media are just some of the global brands that are often in attendance. Forbes called it a “buzzing beehive of inspiration, insight and innovation that’s not to be missed.”