Mindgruve has been selected to lead direct to consumer digital marketing efforts for PCA SKIN. Owned by Colgate-Palmolive Company, PCA SKIN is a leader in professional skin care products trusted by dermatologists, plastic surgeons and aestheticians. Mindgruve will develop an integrated marketing strategy to optimize the company’s digital presence and increase online sales.
“PCA SKIN is committed to developing truly innovative products, providing exceptional skin health education and continuing to elevate our customer experience,” said Lisa Girolamo, Senior Director, Digital Commerce and Marketing at PCA SKIN. “Mindgruve can deliver an integrated approach that will drive awareness and streamline accessibility across platforms. We believe that the synergy of these efforts will create a comprehensive digital marketing strategy and deliver significant ROI.”
The agency’s media team will implement an overarching digital media strategy designed to broaden awareness and drive direct to consumer sales. Its development team will build a new website to enhance PCA SKIN’s professional online courses and make skin health education seamless and accessible for PCA SKIN’s network of aestheticians. They’ll also manage the migration of legacy websites to newer e-commerce platforms with enhanced features and customer experiences.
“We’re honored to partner with PCA SKIN, one of the fastest growing professional skincare brands. This is an exciting opportunity for Mindgruve to deliver strategy, development and design to create a new digital education experience,” said Chad Robley, co-founder and CEO of Mindgruve. “We look forward to launching the new PCA SKIN ecommerce platform while continuing to optimize their digital marketing efforts.”