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Media Feb 20, 2014

[INFOGRAPHIC] 2014 State of Digital Marketing

We understand the importance of keeping our finger on the pulse of emerging trends in digital marketing. For instance, though investment in digital is growing, only 25% of a marketing budget is used for online efforts. Of course, we anticipate these investments to grow even bigger as consumers turn to technology and thus are changing… Continue Reading

Media Jan 8, 2014

SEO in 2014: 5 New Year’s Resolutions You Should Make

Resolution#1: Focus on Quality Content 2013 was a busy year for Google: several additional Panda and Penguin updates targeting low quality content and spam link schemes, as well as the release of the new Hummingbird algorithm which focuses on relevancy and understanding users’ search intents. Topped with the continued rise of not provided keyword data… Continue Reading

Media Dec 23, 2013

Video Ads: Intrusive or Worth the Watch?

Video is all the rage. Or so it seems. During its initial testing, Facebook noticed increased engagement and positive results from their auto-play video ads. Now, Facebook is rolling out auto-play video ads to the masses, and you know what, I’m not so bothered by it. Though some users are finding this tactic intrusive, the… Continue Reading

Media Dec 19, 2013

Ramp Up Your Email Marketing Strategy for 2014

Email marketing saw some big milestones this year. Yahoo announced it would begin recycling  inactive email addresses older than one year. Outlook.com graduated from beta and replaced Hotmail’s web email service. Google brought tabs to millions of inboxes. Litmus hosted the first ever Email Design Conference. And just last week, we learned Google will begin… Continue Reading

Media Dec 9, 2013

How To Integrate SEO Into Your Seasonal Marketing Strategy

As customers today expect to find more discounts and deals during the holiday season, it’s imperative that you develop and implement a long standing strategy to stay relevant. Seasonal marketing involves incorporating climate trends into your strategy in order to drive more sales or traffic to your website at specific times of the year. As… Continue Reading

Media Dec 2, 2013

Google (not provided) and the Future Of SEO

SEO is dead. We’ve all heard so many times over the years. Yet we are still here. Google’s latest strike with the move toward 100% (not provided) is only one more line in a long list. In 2011, Google announced that they decided to move toward secure search to improve their users’ privacies, which meant… Continue Reading

Strategy Sep 27, 2013

Welcome to Agency X – Can I Take Your Order?

Dunkin Donuts, Jack in the Box, Subway… agency? Franchises aren’t just for food anymore –with chain shops popping up around the US, media outlets are beginning to take interest in this unconventional format. In a recent AdAge article, Alexandra Bruell delves into the franchise model with a focus on ViaMark, an East Coast-based agency that… Continue Reading

Media Sep 25, 2013

A Whole New Meaning to the Social Check-In

Social media has become an integral part of our lives, even following us where we go to disconnect and unwind – vacation. In fact, 57% of respondents of a recent study indicated they wouldn’t consider abandoning their favorite networks in exchange for hotel kickbacks. Taking note of this need for a social connection during R&R,… Continue Reading

Media Sep 24, 2013

Teens Get Schooled with New LinkedIn

LinkedIn recently announced an interesting extension to its services: As of September 12, the popular business-centric social network is open to high school students age 14 and older. With access to a myriad of professional resources, this is a great opportunity for the younger generation to develop a stronger drive to succeed. At the same… Continue Reading

Media

Vine Goes Hollywood

September 9 was a big day for Vine, with two major brands – Dunkin’ Donuts and Trident gum – using the microvideo app to break into the television ad space. Although social media has been working its way into commercials for a while now – it’s hard to think of an ad that doesn’t feature… Continue Reading

Media Aug 30, 2013

Facebook Guidelines Update Makes Promotions Easier Than Ever

It’s a beautiful day in the social media marketing neighborhood – Facebook has eliminated its longtime, relatively stringent regulations on promotions. Now, running contests can happen right on brand Timelines, making the entire process much more simple and cost-effective. As of this week, brands no longer need to use third-party contest apps like Wildfire and… Continue Reading

Strategy

Webinar Recap: “Evolving the Press Release to Drive New Outcomes”

“The press release is dead.” How many times have you heard that stated, debated, retracted, and restated by public relations and marketing professionals? Since press releases got their start in the glory days of print, many digital-centric marketers have mentally cataloged them in the “do not resuscitate” file and turned exclusively to social media, blogs,… Continue Reading