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Mobile Email Marketing: Avoiding the ‘Unsubscribe’

To put it simply, we’re living in the age of screens. Screens of all sizes, of different operating systems, and all have their own set of rules for mobile content. According to a study done by Business Insider, the global smart phone penetration exploded from 5% in 2009 to 22% by the end of 2013….

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What You Need To Know About Millennials

Being a Millennial isn’t as easy as it looks. For those of us born after 1981, we have to live with crushing student loan debt, being labeled as lazy or entitled and people waiting in line to tell us just what’s wrong with our generation. Not to mention, our childhood heroes are constantly being unceremoniously…

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[INFOGRAPHIC] Post, Pin, & Tweet: The Best Time to Outreach

As a person slightly addicted to social media and a professional social media consultant, I tend to be browsing through my networks every other waking hour (I wish this were an exaggeration). My supervisor kindly refers to me as a “power user.” However, I’m not the general population of social media users. Most tend to…

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4 Better Ways to Spend Your Marketing Budget Than at Comic-Con

There’s no doubt. Brands LOVE Comic-Con and so do we. But, as the main exhibit hall gets more crowded each year, it’s becoming obvious that grabbing the attention of attendees is extremely difficult unless you’re spending a ton to promote the next summer blockbuster. Don’t have millions to spend? Here’s a couple ways that brands…

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TNT’s Integrated Marketing Campaign for Comic-Con

Author’s note: Warning! This article contains some Game of Thrones spoilers. Brace yourselves, San Diego. Comic-Con is coming. Whether you’re a visitor to our beautiful city or a local dreading the imminent Gaslamp traffic, you probably noticed that San Diego’s Gaslamp district is slowly transforming into a media planner’s dream. Storefronts will begin transforming into…

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Who Are Brands Overlooking at Comic-Con?

What comes to mind when you picture a San Diego Comic-Con attendee? Is it a comic book “geek” with a poster tube slung across his shoulder? A film buff in a movie t-shirt and cargo shorts? Or is it an avid gamer with a Mountain Dew in hand? Every year, Comic-Con grows exponentially with 130,000…

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Observing a (fantastic) Twitter trend: #TrueDetectiveSeason2

If you subscribe to HBO (or are lucky enough to have a friend or family member who is more than willing to lend you their HBO Go login information), you may be a fan of the crime drama, True Detective, created and written by Nic Pizzolatto and directed by Cary Joji Fukunaga. Though its first…

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Social Media Marketing World 2014: “Let’s Get Social”

I had the opportunity to attend Social Media Marketing World 2014 from March 27th to March 28th to learn from some of the world’s most influential thought leaders in the social media and digital marketing world. During my time there, I’ve acquired a vast amount of invaluable information and education about social media and the…

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[INFOGRAPHIC] 2014 State of Digital Marketing

We understand the importance of keeping our finger on the pulse of emerging trends in digital marketing. For instance, though investment in digital is growing, only 25% of a marketing budget is used for online efforts. Of course, we anticipate these investments to grow even bigger as consumers turn to technology and thus are changing…

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2014 Marketing Trends: Get Your Search, Social & Mobile On

There has been a lot of discussions about the future of search and search marketing over the past 3 years. The industry has been moving toward quality-focused solutions that aim at improving user experience. In laymen terms, content is still king, social media is queen, big data is prince and SEO is the grand vizier….

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SEO in 2014: 5 New Year’s Resolutions You Should Make

Resolution#1: Focus on Quality Content 2013 was a busy year for Google: several additional Panda and Penguin updates targeting low quality content and spam link schemes, as well as the release of the new Hummingbird algorithm which focuses on relevancy and understanding users’ search intents. Topped with the continued rise of not provided keyword data…

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Video Ads: Intrusive or Worth the Watch?

Video is all the rage. Or so it seems. During its initial testing, Facebook noticed increased engagement and positive results from their auto-play video ads. Now, Facebook is rolling out auto-play video ads to the masses, and you know what, I’m not so bothered by it. Though some users are finding this tactic intrusive, the…

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Ramp Up Your Email Marketing Strategy for 2014

Email marketing saw some big milestones this year. Yahoo announced it would begin recycling  inactive email addresses older than one year. Outlook.com graduated from beta and replaced Hotmail’s web email service. Google brought tabs to millions of inboxes. Litmus hosted the first ever Email Design Conference. And just last week, we learned Google will begin…

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Native Advertising: Coming to a Comment Section Near You

Sponsored story. Branded content. Native advertising. Whatever you name it, it’s advertising. And studies show that readers prefer native advertising to the traditional banner ad, for the most part. According to the IPG Media Lab and Sharethrough study, “consumers looked at native ads 52% more frequently than banner ads.” Those are a lot of potential…

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How To Integrate SEO Into Your Seasonal Marketing Strategy

As customers today expect to find more discounts and deals during the holiday season, it’s imperative that you develop and implement a long standing strategy to stay relevant. Seasonal marketing involves incorporating climate trends into your strategy in order to drive more sales or traffic to your website at specific times of the year. As…

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Google (not provided) and the Future Of SEO

SEO is dead. We’ve all heard so many times over the years. Yet we are still here. Google’s latest strike with the move toward 100% (not provided) is only one more line in a long list. In 2011, Google announced that they decided to move toward secure search to improve their users’ privacies, which meant…

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[INFOGRAPHIC] Keys to Winning the Content Marketing Marathon

Lately, buzz phrase, “content marketing,” has been circulating around the marketing world. Everyone is hoping to achieve the ideal content marketing strategy, yet some strategists are still trying to figure out the exact formula to achieve the best results. It’s a trial-and-error world out there, but it all begins with a solid foundation to kick-off…

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What Not to Do On Social: Hijack Users’ Twitter Accounts

Users produce content. It doesn’t necessarily mean you, as a platform, are given free rein over it to use as advertising (according to California law). After losing in court and a cool $20 million settlement later, Facebook has learned its lesson: obtain the user’s consent and clearly state that a user’s shared content will possibly…

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Welcome to Agency X – Can I Take Your Order?

Dunkin Donuts, Jack in the Box, Subway… agency? Franchises aren’t just for food anymore –with chain shops popping up around the US, media outlets are beginning to take interest in this unconventional format. In a recent AdAge article, Alexandra Bruell delves into the franchise model with a focus on ViaMark, an East Coast-based agency that…

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A Whole New Meaning to the Social Check-In

Social media has become an integral part of our lives, even following us where we go to disconnect and unwind – vacation. In fact, 57% of respondents of a recent study indicated they wouldn’t consider abandoning their favorite networks in exchange for hotel kickbacks. Taking note of this need for a social connection during R&R,…

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