Everyone knows the saying, “too much of a good thing,” but lately, I’ve noticed many brands that should be taking it to heart. When it comes to customer targeting, a vast number of brands are re-marketing with no strategy, and it needs to stop. There is an effective way to do re-marketing, and then there…
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Forecasting 2011: Mindgruve’s Top 3 Predictions
Forecasting 2011: Mindgruve’s Top 3 Predictions/As 2010 comes to a close, we’re recapping and looking forward to what 2011 will bring.
Read MoreRebranding: Success Through Balance
Rebranding: Success Through Balance/Understanding how a brand sets the stage for meaningful interaction and advocacy within your audience
Read MoreCause Criteria: Consumers Get Cause-centric, Should Your Brand Follow?
Cause marketing is nothing new. Yoplait has been supporting breast cancer research for years. What is new, are the “New Affluents,” who spend over $303 billion a year in the U.S. on their favorite brands. With their spending power, this group is single-handedly redefining what makes a “good” brand, including if that brand represents integrity…
Read MoreBalancing Media Content and Cost in a Social World
The beginning of 2010 has already shown us a lot of exciting potential for the social world, including Apple’s iPad and Super Bowl XLIV ad campaigns’ interaction in social media. But what we’re most intrigued with are two recent articles from Caroline McCarthy and Joe Marchese. Both articles discuss the emergence and dispersion of noteworthy…
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